9. When we gather information about
customers and their needs it is called:
MARKET RESEARCH
Primary Research
Gathering information that no one
has collected before
14. When we gather information about
customers and their needs it is called:
MARKET RESEARCH
Primary Research
Gathering information that no one
has collected before
Secondary Research
Gathering information that has
already been gathered
19. For the research to be useful, once data has
been collected it needs to be analysed
20. Analysing Data Qualitative Data
Are these the
right colour
jeans for me?
Data about opinions
and attitudes
Yes
No
Maybe
Prefer you in a
darker colour
Try another shop
Errr . . .
21. Analysing Data Quantitative Data
Only 10% of my friends
liked the blue top
Data that can be expressed
as numbers or statistics
10%
22. Compile a Market Report
Conduct research into the current fashion
trends amongst Year 10 students
Use primary and secondary research to gather data
about where young people like to shop for fashion items,
the brands they prefer and the kinds of things they like to
buy. Present your findings in a market report so that it
includes both quantitative and qualitative data.