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N I C H O L AS C . R E N Z I                     110 W OODBRIDGE C OURT
                                                 S E L L E RS V IL L E , P A 1 8 9 6 0
                                                 267-354-1648




                  Greaseland
                Branding/Strategic Marketing Initiative for
                MOPAC’s Kitchen Grease Recycling Business



 Interactive Web
 Site

 High-touch
 marketing cam-
 paign to build
 top-of-mind
 presence

 Increased sales
 to capacity

      Awards

 PA Chamber of
 Business and
 Industry’s
 Delta Award

 Web Marketing
 Association’s
 Best of Indus-
 try Web Award

 Intl. Assoc. of
 Web Masters
 and Designers’
 Golden Web
 Award
N I C H O L AS C . R E N Z I                          110 W OODBRIDGE C OURT
                                                      S E L L E RS V IL L E , P A 1 8 9 6 0
                                                      267-354-1648




  Steakhouse Classic
                               Product Development,
                                Design and Launch



 MOPAC’s first
 brand and first
 face with con-
 sumers

 Steakhouse
 Classic featured
 an 18% margin
 compared to
 3% on other
 products

 Sales topped at
 $20K per week




 Won Pathmark’s
 Turtle Award for
 creative market-
 ing excellence
N I C H O L AS C . R E N Z I                     110 W OODBRIDGE C OURT
                                                 S E L L E RS V IL L E , P A 1 8 9 6 0
                                                 267-354-1648




 Brand Development
                       Additional Product Development,
                              Design and Launch



 Buffalo Balls —
 the beef alter-
 native to Buf-
 falo wings.


 Mosner Natural
 Veal


 Meal-Pop
 Pushups


 Power Brand
 Nutritional Sup-
 plements
N I C H O L AS C . R E N Z I                     110 W OODBRIDGE C OURT
                                                 S E L L E RS V IL L E , P A 1 8 9 6 0
                                                 267-354-1648




 Brand Development
                       Additional Product Development,
                              Design and Launch



 MOPAC Natural
 Beef


 Wiley Willie’s
 Buffalo Style
 Meatballs


 Tender Tradition
 All Natural
 Signature Beef
N I C H O L AS C . R E N Z I   110 W OODBRIDGE C OURT
                               S E L L E RS V IL L E , P A 1 8 9 6 0
                               267-354-1648




              Web Strategy
Interactive Web
sites designed to
build brand
awareness, in-
crease sales and
cultivate customer
loyalty.
N I C H O L AS C . R E N Z I   110 W OODBRIDGE C OURT
                               S E L L E RS V IL L E , P A 1 8 9 6 0
                               267-354-1648




          Media and
        Public Relations
Published feature
articles in
magazines, trade
journals and
newspapers.

Press Releases

Press conference
management
N I C H O L AS C . R E N Z I   110 W OODBRIDGE C OURT
                               S E L L E RS V IL L E , P A 1 8 9 6 0
                               267-354-1648




                      Newsletters
 DriverCare
 Quarterly de-
 veloped for the
 CEI Group.

 Circulation:
 20,000

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Award Winning Marketing, Branding, Public Relations and Product Launch Campaigns

  • 1. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Greaseland Branding/Strategic Marketing Initiative for MOPAC’s Kitchen Grease Recycling Business Interactive Web Site High-touch marketing cam- paign to build top-of-mind presence Increased sales to capacity Awards PA Chamber of Business and Industry’s Delta Award Web Marketing Association’s Best of Indus- try Web Award Intl. Assoc. of Web Masters and Designers’ Golden Web Award
  • 2. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Steakhouse Classic Product Development, Design and Launch MOPAC’s first brand and first face with con- sumers Steakhouse Classic featured an 18% margin compared to 3% on other products Sales topped at $20K per week Won Pathmark’s Turtle Award for creative market- ing excellence
  • 3. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Brand Development Additional Product Development, Design and Launch Buffalo Balls — the beef alter- native to Buf- falo wings. Mosner Natural Veal Meal-Pop Pushups Power Brand Nutritional Sup- plements
  • 4. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Brand Development Additional Product Development, Design and Launch MOPAC Natural Beef Wiley Willie’s Buffalo Style Meatballs Tender Tradition All Natural Signature Beef
  • 5. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Web Strategy Interactive Web sites designed to build brand awareness, in- crease sales and cultivate customer loyalty.
  • 6. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Media and Public Relations Published feature articles in magazines, trade journals and newspapers. Press Releases Press conference management
  • 7. N I C H O L AS C . R E N Z I 110 W OODBRIDGE C OURT S E L L E RS V IL L E , P A 1 8 9 6 0 267-354-1648 Newsletters DriverCare Quarterly de- veloped for the CEI Group. Circulation: 20,000