Nearly eight in ten adults consider the food industry to be too reliant on mass manufacturing. However, for mass-produced products, highlighting the involvement of humans – whether it’s a farmer, company owner or even the workers on the production line To Read The Complete Report Kindly Visit: http://www.marketresearchreports.biz/analysis/169983 For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

1. Consumer Trust in Food - UK - June 2013
Nearly eight in ten adults consider the food industry to be too reliant on mass manufacturing. However, for
mass-produced products, highlighting the involvement of humans – whether it’s a farmer,
company owner or even the workers on the production line – on-pack or in other communications, can
help to convey the human dimension.
table Of Content
introduction
definition
abbreviations
executive Summary
the Horsemeat Scandal And Its Impact
some 17 Products Were Implicated…
with A Limited Impact On Sales…
but A Boost To Interest In British Food
figure 1: Factors Influencing Choice When Buying Food And (non-alcoholic) Drink, December 2012 And
March 2013
implicated Operators Shorten Supply Chains In Response
government Looks To Product Testing And Origin Labelling
the Consumer
only Half Of Consumers Trust The Food Industry To Provide Safe Food
figure 2: Attitudes Towards The Food Industry, April 2013
supermarkets Seen By Most As Responsible For Low Prices, Manufacturers For Healthiness Of Food
figure 3: Who Do Consumers See As Responsible For Selected Qualities Of Food Products And Aspects Of
Sourcing, April 2013
british Ingredients And Detailed Labelling Are Most Likely To Foster Trust
figure 4: Factors That Encourage Consumer Trust In Food, April 2013
what We Think
issues In The Market
where Do Consumers See Supermarkets’ Responsibilities Lying With Regard To The Food Industry?
how Can Supermarkets Forge A More Caring Image Towards Farmers?
what Steps Can Mass Manufacturers Take To Project A More ‘human’ Image?
how Can Manufacturers And Supermarkets Restore Consumer Trust In Their Awareness Of
Ingredients’ Origin?
trend Application
Consumer Trust in Food - UK - June 2013

2. trend: Prove It
trend: Patriot Games
mintel Futures Trend: Brand Intervention
broader Market Environment
key Points
food Labelling Information Was Under Scrutiny Prior To Horsemeat Scandal
calls For Tougher Penalties For Food Fraudsters
nearly Nine In Ten Adults Eat Meat
figure 5: Usage Of Meat, Poultry And Seafood, By Type, By Frequency, July 2012
reported Food Safety Incidents Are On The Rise
figure 6: Number Of Food Safety Incidents In The Uk, 2006-11
imports Account For Half Of Food Consumed In The Uk
figure 7: Share Of Food Consumed In The Uk Originating In The Uk*, 1988-2011
halal Meat Contaminated With Pork Found In Prisons And Schools
the Horsemeat Scandal And Responses To It
key Points
horsemeat: A Timeline
january 2013
february 2013
march 2013
april 2013
british, Local And Regional Origin Become More Important To Consumers In The Wake Of The Scandal
figure 8: Factors Influencing Choice When Buying Food And (non-alcoholic) Drink, December 2012 And
March 2013
supermarkets Look To Shorten Supply Chain…
figure 9: Share Of Uk In-home Food Sales, By Retailer, 2012
…as Do Suppliers And Brands
government Calls For Regular Spot Checks
consumers Are Urged To Check For Assurance Scheme Logos
the Sales Impact Of The Horsemeat Scandal
key Points
frozen Red Meat Sales Nosedive Following Horsemeat Debacle
figure 10: Retail Value And Volume Sales Of Selected Uk Food Categories, 52 Weeks To December 2012
And To April 2013
frozen Ready Meal Sales Suffer More Than Chilled Formats
vegetarian Food Fails To Convincingly Capitalise On The Meat Market’s Troubles
consumer Trust In Food Brands
key Points
mintel Brand Research
Consumer Trust in Food - UK - June 2013

3. heinz Scores Highest For Consumer Trust
figure 11: Top Ten Most Trusted Food Brands*, January 2012- April 2013
mcvitie’s Digestives Benefits From Heritage And Everyday Appeal
hovis Is The Most Trusted Bread Brand
trust In Philadelphia Benefits From Its Innovative And Healthy Side
consumer Attitudes Towards The Food Industry
key Points
just Half Of Adults Think The Industry Provides Food That Is Safe To Eat
figure 12: Attitudes Towards The Food Industry, April 2013
concerns About Lack Of Fsa Regulation…
figure 13: Agreement With The Statements ‘i Would Like To See Stricter Regulations In The Food
Industry’ And ‘i Am Interested In Knowing How The Food Industry Is Regulated’, By
Age, April 2013
and About Traceability
figure 14: Agreement With The Statement ‘food Manufacturers (eg Food Factories) Are Aware Of
Where Their Ingredients Originate From’, By Age, April 2013
nearly Two In Five Adults Are Unsure About The Accuracy Of Food Labelling
figure 15: Agreement With The Statement ‘supermarkets/food Manufacturers Provide Accurate
Labelling (eg Ingredients, Origin) On Food Packaging’, By Gender, April 2013
various Operators Globally Offer Detailed Information On Product Origin
attitudes Towards Food Labelling Differ By Gender
the Food Industry Is Overly Reliant On Mass Manufacturing, Claim Eight In Ten Adults
figure 16: Agreement With The Statement, ‘the Food Industry Relies Too Much On Mass
Manufacturing’, By Age, April 2013
two Fifths Of Adults Are Satisfied The Industry Can React Effectively To Food Scares
supermarkets Are Seen As Relatively Uncaring Towards Farmers
figure 17: Agreement With The Statement ‘supermarkets Care About British Farmers’, By
Age, April 2013
only One In Three Adults Think Supermarkets Set Fair Prices
figure 18: Agreement With The Statement ‘supermarkets Set Fair Prices For Consumers’, April
2013
who Do Consumers See As Responsible For Selected Aspects Of The Food Chain?
key Points
ensuring That Food Is Safe To Eat
figure 19: Who Do Consumers See As Responsible For Selected Qualities Of Food Products And Aspects Of
Sourcing, April 2013
figure 20: Who Do Consumers See As Responsible For Ensuring ‘that Food Is Safe To Eat (ie
Following Food Safety Regulations)’, By Age And Gender, April 2013
ensuring That Food Production Has Minimal Impact On The Environment
figure 21: Who Do Consumers See As Responsible For Ensuring ‘that Food Production Has Minimum
Impact On The Environment’, By Gender, April 2013
figure 22: Who Do Consumers See As Responsible For Ensuring ‘that The Uk Food Chain Is As
Sustainable As Possible’, 16-24s Vs Over-65s, April 2013
Consumer Trust in Food - UK - June 2013

4. ensuring That Food Is Easy To Prepare
figure 23: Who Do Consumers See As Responsible For Ensuring ‘that Food Is Easy To
Prepare’, By Age, April 2013
ensuring The Provision Of Quality Ingredients
figure 24: Who Do Consumers See As Responsible For ‘providing Quality Ingredients’, By
Age And Gender, April 2013
ensuring That Food Is Affordable
factors Which Encourage Consumer Trust In Food
key Points
british Ingredients And Detailed Labelling Are Most Likely To Establish Trust
figure 25: Factors That Encourage Consumer Trust In Food, April 2013
figure 26: ‘contains British Ingredients’ And ‘has Manufacturing Details On Food
Labelling’ As Factors Which Encourage Consumer Trust In Food, By Age, April 2013
animal Welfare Certification Is More Widely Seen As A Trust Factor Than Product Origin Information
figure 27: Interest In Selected Trust Factors, By Presence Of Own Children, April 2013
detailed Product Origin Resonates Most Among Older And Higher-income Consumers
brand Trust: Fewer Than Two In Five Adults Trust A Well-known Brand
figure 28: Factors Which Encourage Consumer Trust In Food, 16-24s Vs Average, April 2013
trust Factors Resonate Among Women More Than Men
figure 29: Factors Which Encourage Consumer Trust In Food, By Gender, April 2013
consumer – Target Groups
key Points
three Target Groups
figure 30: Target Groups, April 2013
regulators (31%)
brand Bankers (32%)
traceability Trusters (37%)
appendix – Consumer Attitudes Towards The Food Industry
figure 31: Consumer Attitudes Towards The Food Industry, April 2013
figure 32: Agreement With The Statements ‘the Food Industry Relies Too Much On Mass
Manufacturing’ And ‘the Food Industry In General Is Well Regulated By The Food Standards
Agency’, By Demographics, April 2013
figure 33: Agreement With The Statements ‘the Food Industry Provides Food That Is Safe To
Eat’ And ‘supermarkets/food Manufacturers Provide Accurate Labelling’, By
Demographics, April 2013
figure 34: Agreement With The Statements ‘the Food Industry Sources Food Responsibly’ And
‘supermarkets Care About British Farmers’, By Demographics, April 2013
figure 35: Agreement With The Statements ‘supermarkets Are Aware Of Where Their Ingredients
Originate From’ And ‘food Manufacturers Are Aware Of Where Their Ingredients Originate
From’, By Demographics, April 2013
figure 36: Agreement With The Statements ‘supermarkets Set Fair Prices For Consumers’ And
Consumer Trust in Food - UK - June 2013

5. ‘food Manufacturers Encourage People To Eat Healthily’, By Demographics, April 2013
figure 37: Agreement With The Statements ‘different Elements Of The Food Supply Chain All Work
Effectively Together’ And ‘the Food Industry Is Able To Effectively React To Food
Scares’, By Demographics, April 2013
appendix – Who Do Consumers See As Responsible For Selected Aspects Of The Food Chain?
figure 38: Who Do Consumers See As Responsible For Selected Aspects Of The Food Chain, April 2013
figure 39: Who Do Consumers See As Responsible For Affordable Food, By Demographics, April 2013
figure 40: Who Do Consumers See As Responsible For Food Being Safe To Eat, By Demographics, April
2013
figure 41: Who Do Consumers See As Responsible For Food Being Healthy, By Demographics, April 2013
figure 42: Who Do Consumers See As Responsible For Food Production Having Minimum Impact On The
Environment, By Demographics, April 2013
figure 43: Who Do Consumers See As Responsible For Food Being Sourced From The Uk As Much As
Possible, By Demographics, April 2013
figure 44: Who Do Consumers See As Responsible For Food Being Easy To Prepare, By Demographics,
April 2013
figure 45: Who Do Consumers See As Responsible For Providing Quality Ingredients, By Demographics,
April 2013
figure 46: Who Do Consumers See As Responsible For The Uk Food Chain Being As Sustainable As
Possible, By Demographics, April 2013
appendix – Further Consumer Attitudes Towards The Food Industry
figure 47: Consumer Attitudes Towards The Food Industry, April 2013
figure 48: Most Popular Consumer Attitudes Towards The Food Industry, By Demographics, April 2013
figure 49: Next Most Popular Consumer Attitudes Towards The Food Industry, By Demographics, April 2013
appendix – Factors Which Encourage Consumer Trust In Food
figure 50: Factors Which Encourage Consumer Trust In Food, April 2013
figure 51: Most Popular Factors Which Encourage Consumer Trust In Food, By Demographics, April 2013
figure 52: Next Most Popular Factors Which Encourage Consumer Trust In Food, By Demographics, April
2013
appendix – Consumer – Target Groups
figure 53: Target Groups, By Demographics, April 2013
figure 54: Consumer Attitudes Towards The Food Industry, By Target Groups, April 2013
figure 55: Who Do Consumers See As Responsible For Selected Aspects Of The Food Chain, By Target
Groups, April 2013
figure 56: Factors Which Encourage Consumer Trust In Food, By Target Groups, April 2013
figure 57: Agreement With Consumer Attitudes Towards The Food Industry, By Target Groups, April 2013
figure 58: Cooking And Eating Habits, By Demographics, May 2013
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Consumer Trust in Food - UK - June 2013