Biz:Rich Communications Services (RCS): Market Opportunities And Forecast 2013-2018.RCS represents the first LTE-enabled value-added service (VAS) application for carriers.
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1. Rich Communications
Services (RCS): Market
Opportunities And Forecast
2013 - 2018
RCS represents the first LTE-enabled
value-added service (VAS) application
for carriers.
There are some pre-Voice over LTE
(VoLTE) options, and a migration path for RCS that is pre-IP
Multimedia Subsystem (IMS), but we ultimately see RCS adding
most value with ubiquitous VoLTE coverage and IMS integration.
We also see significant value via open API integration for
various VAS applications focused on RCS. One of those
applications is the so called Corporate or Enterprise Dashboard,
which provides a key application for the carriers most valued
customers.
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This report provides analysis of the RCS market drivers,
technical issues, forecast and future outlook. It is must reading
for any company focused on monetizing LTE, IMS, and
integrating VAS with carriers in a next generation IP
environment.
Key Findings:
Forecast for RCS revenue from 2013 - 2018 representing
incremental revenue
2.
Presence,
location,
and
API
integration will key enablers of VAS
applications for RCS
RCS represents arguably the first
true LTE-based VAS application
that carriers must deploy
Facing price erosion of core
services (voice and data), carriers
must deploy their own VAS
applications
RCS lite represents a market entry strategy as a precursor to
IMS deployment and integration for RCS-e
RCS provides the ability for a corporate entity to allow their
employees to customize their own mobile experience via the
RCS interface
Compared to all other applications, RCS is arguably the one
that affords the incumbent network operators with the best
opportunity to prevent them from becoming a so-called
"dumb pipe".
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Target Audience:
Mobile network operators
Value-added service providers
Wireless device manufacturers
Telecom infrastructure providers
API providers and management companies
Content providers and commerce companies
LTE and IP Multimedia Subsystem integrators
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