2. Target Market
• males from the age of 15-45 years old.
• bring their accompanying families.
• consider these men to have average incomes from
middle to high class.
• secondary target market
• females aging from 25-40 years old
4. Professions: Local Media
Portland- Newspaper
▪ Parametrix ▪ The Oregonian
▪ Portland Teachers Credit Union Television
▪ Schwabe Williamson & Wyatt ▪ KATU
▪ Hardland Financial Solutions ▪ KOIN
▪ Portland General Electric ▪ KGW
Oregon- Radio
▪ Advanced Manufacturing ▪ KOPB-FM
▪ Clean Technology ▪ KUPL-FM
▪ Forestry and Wood Products Crime Statistics
▪ High Technology
Portland-31,695 annual
▪ Outdoor Gear and Apparel crimes
Oregon- 125,083 annual
crimes
5. Entertainment/ attractions
Oaks Amusement Park
Pittock Mansion
Oregon Holocaust Memorial
Rose Garden Arena
Cooperate Sponsors
Jama Software
Consumer Cellular
Nationwide Security Solutions
FoodGuys
Anvil Media
6. We selected Portland, Oregon for our city
because…
there is no professional football team here.
The area is very well populated and according to our
target market
▪ it would benefit the city greatly.
increase the tourism and bring many more people to
the city.
Portland area consisting of mostly trees
▪ it wouldn’t be difficult to build a football arena for the
Oregon Knights here
7. Player: Player:
Matt Ryan A.J. Green
Position: Position:
QB WR
Team: Team:
ATL Falcons Cincinnati Bengals
Salary: Salary:
$11.5M $1.27M
Years of Contract: Years of Contract:
2012 2012
8. Player: Player:
Darren McFadden Brandon Marshall
Position: Position:
RB WR
Team: Team:
Oakland Raiders Chicago Bears
Salary: Salary:
$5.56M $9.3M
Years Of Contract: Years Of Contract:
2012 2012
14. Franchise Name and Explanation
Portland, Oregon Knights
▪ We chose the Oregon Knights because
▪ A knight is a resemblance of fighting men and that’s what our
boys do best.
▪ Knights can plow through anyone in their way.
▪ It is easy to say and original!
▪ We are the only NFL team with a logo of a knight which makes
the Oregon Knights something special.
15. Team Colors
Team Logo
good representation of our team and their
qualities
The sword under the knight is a symbol of their
ability to fight until the end and never give up.
The font chosen shows how official and serious
about winning the Oregon Knights are!
16. Team Mascot
Nicky The Knight
▪ he is a fighter and can push his way though anyone.
▪ Everyone loves the red and black?!
▪ He is one heck of a guy and isn't afraid
to push people put of his way to WIN!
20. Design-
Location The Oregon Knights stadium will resemble
the Mercedes-Benz Superdome in
Louisiana. Based on the weather patterns,
it’s smarter to have a completely covered
dome since the cold weather will affect the
players and the game. This will be a multi-
purpose dome because of the variety of
sporting events and concerts that can be
held in such a huge dome and the cost will
be much less if it’s being split up between a
few different companies.
21. Interior Physical Design
We will have another
concession stand called
Ryan’s wings and things. This
smaller sit down/ take to your
seats food vendor is named
after Matt Ryan because of all
his major accomplishments
and sponsorship opportunities
brought forth through him.
22. Product Licensing –
Jerseys, hats, team apparel, flags, tailgating
items, miniature mascots, team posters, signed
footballs, blankets, and accessories
23. Ticket Sales
We will sell our tickets through several online
ticket sales companies such as Stub hub and
Ticketmaster.
They will also be sold at the gate on game day.
Advanced ticket sales
▪ We will start selling season tickets near the end of April
▪ All other advanced tickets will be sold from June through the first
week in September.
▪ If you were to purchase season tickets in the advanced ticket
sales months, there will be a 20% of discount from the original
yearly season ticket price.
▪ First come, first serve. That’s our policy.
24. Forms of Payment
Payment can be made online through credit card
at gate with exact cash or credit card.
Ticket Prices
Ticket Design
26. Advertising
Print Ads appear several times throughout
▪ Magazine Oregon’s Lifestyle magazine.
▪ Transit
▪ Newspaper
Appear on 27 out of the 32 busses
running in and around Oregon
front page of the sports section of
Oregon’s Way newspaper
27. Advertising continued
Radio Broadcast
The radio broadcast will be heard on all Oregon sports AM
channels and on the classical rock and pop music stations.
(45 seconds) $3,000
▪ 4 seconds of The Knights theme song
▪ Fans cheering and shouting for the Knights
▪ In a loud, deep voice, “Are you ready for some Knights
footballllllllll?”
▪ Background gets silent
▪ Loud deep voice, “Better get out your black and red gear because
its Knights season in the dome! Head out to the dome this Sunday
for some fantastic football and a great night! Buy your tickets online
or call, 995-678-8265, NOW!”
▪ 4 seconds of knights theme song to end
28. Advertising Contd.
Online ad
▪ This advertisement will appear on the sidebar of
facebook.com, yahoo.com, and the link will be on
google’s sidebar. Each click will cost $2. Meaning, every
time someone clicks on the sidebar, we owe that
company $2.
29. Endorsement
Our selected event is Thanksgiving on the field for
the less fortunate on November 25.
▪ impact out community greatly by helping and
supporting these individuals
▪ The Knights football players will run this event
▪ provide activities for the children along with signed hats, jerseys,
etc.
▪ Plenty of food will be provided at this event.
▪ Anything and everything related to thanksgiving food will be
there provided by local restaurants.
30.
31. Sponsorship
Hilton hotel Corporation and all of its branching
hotels
▪ it gives fans, players and team members a place to stay when
the game is home or away.
▪ The hotel rooms would be discounted as well as have events
at the hotels.
Having this as our sponsor would accommodate
parking, transportation through car services through
each hotel to the games and somewhere to stay.
The Hilton hotels will sponsor food from their
restaurants for our Thanksgiving Day on the field.
The Hilton sign will be shown all around the stadium
and have its symbol on the scoreboards.