2. Our main target market is for men ages 21 and up. The income
level for customers is affordable for all people that make at least
$45,000 to $100,000 dollars per year. People that are in the middle
income level usually can afford the tickets. Our focus on genders
is males because they are mainly the ones that watch the game.
The people in the football atmosphere are crazy about the game.
The people value the sport of football and have a good time
watching it. The team is going to be located in a mild climate so
that fans will be comfortable watching the game. The secondary
target market is for families. There are family fun events at the
game. The main reason for families to be at the game is because
the father of the family is more likely to bring the rest of the
family, which draws in more money. Our geographical location is
in Las Vegas, Nevada. It is in the western region of the U.S. The
team is in the United States. Las Vegas is in the North American
continent.
3. Population- 593,000
Average income- $35,000
Average age- 34
Primary professions- Sales and office
occupations, 26%. Service occupations, 25%.
and Management, professional, and related
occupations, 23%.
Primary industries-20% are gaming related
Local media- TV, Radio Stations, Newspaper,
Internet.
Crime statistics- The crime index is 18 out of 100
(100 is the best)
4. Circus Circus indoor amusement park is one
of Las Vegas’ biggest attractions.
There is also river rafting, Bars, Casinos,
Clubs, Sporting events.
Another attraction that draws many people
in, is UNLV. It has about 30,000 students that
attend that school. It has great views and is
known for its great athletic teams and
awesome academics.
5. Sponsors: Coke and subway
Corporations-
Hard rock café is based out of Las Vegas
Nevada Power
Harrah’s Entertainment
Allegiant Air
Carroll Shelby International
6. Cam Newton Julio Jones
Qb WR
Panthers Falcons
11.06 million 5.11 million
5 years 8 years
11. Logo We chose this as our logo because we thought it would attract more fans
Colors We chose these colors because they
are the colors of a scorpion.
12. Mascot
We chose this as our mascot
Because he a scorpion. His
Name is striker.
home away practice
Uniforms
15. The Las Vegas Scorpions and Nike are the official sponsors for
“Game-On”. We both know it is a great opportunity to provide
student-athletes with a fun night of playing with top athletes
around the state. The Scorpions chose Nike because their name
exemplifies excellence in the sporting world. They can help us with
providing uniforms. Also, they can help with the costs of running
the event. Some of these costs include accommodations, security,
transportation, food, and printing. In return, we will advertise
Nike on everything involved with Game-On. Some examples
would include their name NIKE on banners around the stadium, on
news releases, on trophies, on game tickets and parking passes,
team t-shirts, and on programs. Other examples would include
Scoreboard and PA exposure. They can also advertise their Nike
products around the stadium.
16. The forms of payments that we will accept
are Cash, and Credit. We will not be accepting
Checks.
17. You can purchase Las Vegas Scorpion Tickets
online, or at the entrance of the stadium.
These are the Scorpion Tickets
18. Financing
Our stadium is going to be a multi use stadium.
The stadium will be retractable.
The stadium is about $455,000,000.
The state government will pay for the stadium.
Capacity of the stadium is 63,400 persons.
19. Name: Las Vegas Complex
We chose this name, because the scorpions
are not the only team that will be playing in it.
It is a neutral name to all teams in the
stadium.
20.
21.
22. Concessions
Restaurants: Subway(official restaurant of the
LVS)
▪ Subway is an experience for visitors to have as a meal to
watch the game.
▪ It is an easy meal to bring with you to your seat and watch the
game.
▪ Subway and Coca Cola are partners in the business
world.
23. Concession name: Scorpion Snacks
▪ Menu Items:
Hotdogs- $2.00
Cheeseburgers-$3.00
Fries-$1.50
Pretzels-$1.00
Popcorn-$1.50
Drinks
Water-$1.00
Coke-$1.50 (only Coke products sold)
Powerade-$2.00
Alcohol beverages: must show identification
Taxes: the average state tax
25. Refunds- we will not be offering refunds under any circumstances.
If there is an inclement weather problem, we will close the
retractable dome so we may continue the sporting event.
Payment:
Cash
Debit
Credit
Selling tickets:
Online
Directly through people
By the stadium
Date for tickets to be sold: We will put out all pre-season/regular
season tickets to be bought about a month before pre-season
games begin.
First come, first serve for the tickets to be purchased.
26. 10-10 Corner end zone 20-goaline End zone seats
Level 1: $90.00 Level 1: $70.00 Level 1: $65.00 Level 1: $60.00
Level 2:$ 75.00 Level 2: $55.00 Level 2: $50.00 Level 2: $40.00
Level 3: $60.00 Level 3: $40.00 Level 3: $30.00 Level 3: $25.00
•Level 1: Most expensive
seats.
•Level 2: Less expensive
seats.
•Level 3: cheapest seats in
the stadium.
27. ESPN.com is great for reaching those that use the internet
to check the latest scores and news for team and player
information. This website is updated frequently and where
many people watch games. The costs are approximately
$300 / month.
28. Radio is a great way to advertise game times and location.
Radio spots on radio stations that reach the male adult and
young audience. Advertising on Sports, rock, country, top 40
radio stations are usually the best way to reach our target
market. Cost is typically $200 per 30 second spot.
Script:
Person 1: Hey man, are you watching the game Sunday!?
Person 2: What game?
Person 1: Dude, are you serious?! The Scorpion Game!
Person 2: No dude, I totally forgot!
Person 1: You should totally watch it! It’s going to be sick! Live
concerts, awesome halftime events, and good football! It’s going
to be on this Sunday, 7:30 P.M, on ESPN! You won’t want to miss
this!
29. Print Media is another way to reach your sports enthusiast. See the below examples of
Outdoor billboards, Aerial - banners flown behind airplanes, and newspapers. Estimated
costs include: Billboard: $1,500/mo. Aerial: $250/ flight. Newspapers: Free to $300/ad.
