Closing the gap in your Cloud Ecosystem Mark Skilton, Capgemini

1. Closing the gap in your Cloud Ecosystem
Mark Skilton, Global Director, Capgemini
Co-chair , Cloud Computing Work Group,
The Open Group

2. | Infrastructure Services
THE POSIT OF THIS PRESENTATION IS :
THE MARKET HAS MOVED ON FROM “WHAT IS CLOUD AND
METRICS” TO “WHAT DO I NEED TO DO WITH CLOUD AND
WHAT IS AVAILABLE OUT THERE AND WHAT ARE THE GAPS”.
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I WANT TO TALK ABOUT FOUR THINGS
 Define the gaps and issues in defining an Ecosystem roadmap for
cloud computing technology and business
 Identify specific Cloud Ecosystem Notation ways to better visualize
the potential of Cloud in an organization and user experience.
 Illustration of specific Vertical Industry Case Studies of Cloud
Ecosystems In action to address security, Service level
compliance, monetization and competitiveness opportunities and
challenges
 Specific examples of how to identify and resolve key decisions
affecting a Business and the creation and sustainability of its Cloud
ecosystem

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WHAT IS THE ECOSYSTEM ?
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Micro and Macro trends of the last decade
Business Technology theories (ontologies)
• BPM. It not matter
• SOA
• Web 2.0
• Virtualization
• SaaS
• Utility computing
• Mobility
• Open source
Business Technology innovations
• Miniaturization
• Cost per CPU
• Cost per Storage unit
• Network bandwidth
• Code language evolution
• Operating systems evolution
• Distributed
• Nano tech
• Fibre
•
Technological
• Commercialization
• Patterns
• Security
• Connectedness
• Pace of change
• Influence in other spheres of resources,
technology choices
Social
• Democratization
• Commodization
• Multi media
• Demographics
• Developing countries
•
Biological
• Genomics
• Medical treatments
• Green. Sustainability. Global warming
• Resource limits
Commercial
• Large mass markets
• Distributed resources
• New online markets
• Automated exchanges
• Proxies
• Multimedia
Real world complex systems are both determinant and non-
determinant in behavior. The aim here is not to define all
possible trends and outcomes but to recognize the
interdisciplinary nature of real world systems
Micro
Macro

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IS THIS A CONNECTED SPACE ?
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Physical networks are collections of tasks, content, people, business
processes mixed in physical and virtual space
Private
Network
Corporate
Social
Network
Public
Social
Network
Corporate
Network
Community
Network
Distribution
RFID
Feedback
Variety of
different
Media..
Design /
Product
Group
Resources,
Information /
Content
Collaboration
Service
Management
Development &
Delivery
External
Private
Network
Suppliers,
Sourcing
Social
Networks
A “Edge”
Network
A Physical
Network
Social
Network
Physical
Connection
Variety of
different
resources..

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A Corporate Ecosystem

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But actually its more like this ?

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CORPORATE ECOSYSTEMS VISUALIZATION
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Transport
RFID
Facilities
Governance
Finance
Business and
Social
Networks
OS Standards
OS Platforms
Private
Public
Legacy
Resources &
Networks
Social,
economic,
Geographic,
political
Domains
Hybrid

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Many types of workloads in the cloud
1
0
The Demise of SMEs in the Cloud not likely…..

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JEFF BEZOS , CEO OF AMAZON FAMOUSLY ONCE SAID..
 IT infrastructure and its attendant setup, management and expense
headaches are “muck”.
 “We make muck so you don’t have to.”
 Amazon handles the muck of infrastructure and web services
connections and we the users can focus on what we do with it
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SO WHAT IS THE CLOUD ECOSYSTEM LAYERS?
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There’s more to it than TCP/IP protocol stack and VMIs
Connection
Messaging protocols
e.g. HTTP, XML, HTML.. Your Device(s)
On-line / off-line useCommunications library
& ID , Auth of services
e.g. Identity, authentication, authorization of
Request and response messaging of allowed
services
e.g. Access API, application API,
storage API, compute API, reporting API
,..
APIs to services
& API Operations
Market/ network
Business
Data Storage
3rd party libraries,
your / others data
e.g. Types, Blocks, files, SQL, nonSQL
small , Big data..
Computing e.g. Types of Instances, tenants, multi-tenancy
resource pooling, multiplexing
Network e.g. Types of WAN, LAN,VPN, NSP, ISP connections
Messaging e.g. Distributed , Queuing, stateless, stateful, persistency
Resource
Automation
Payments, account
management
Usage, Billing
VirtualOS

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HAS THINGS MOVED ON SINCE 2009 ?
 http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf
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WHAT GAPS?
 Market legislation gaps
 Portfolio of services gaps
 Vision and strategy gaps
 Monetization models gaps
 Culture and transformation gap to these cloud models
 Operating model gaps
 Data Integration aspects of cloud
 Service management of cloud
 Standards and Interoperability , lock-in , lock-out,
integration….

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HOSTING IS NOT ≠ CLOUD
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Cloud is
movement of
business
processes
and services
into the Cloud
Not just
“Tin and Data”
Misconception gaps
Cloud computing is a multi-architectural environment
Source: The Open Group

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VIRTUALIZATION IS NOT ≠ CLOUD
16 Misconception gaps

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MARKET GAPS
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CASE STUDY Example of Competitive Advantage transforming the
Pharmaceutical Industry enabled by Cloud Computing

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ORGANIZATIONAL GAPS
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SPEED OF PROVISIONING AND DELIVERY
AUTOMATION
 In the ideal world
you can
automatically
provision services
real-time , where
you want it
, when you want
it. “Self-service
off the menu”
 But there can be
translation and
delays
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COST OF INTEGRATION GAPS
 Ability to integrate at different levels of connection is often difficult if the standards
and connection points are different for each participant.
 Integrating end to end services flowing across different systems that may reside
in one or more locations, technologies and legal ownerships can also be less
efficient through integration challenges. Cost of integration
 “You ask for 2, get 1, missing 1, but pay for 4”
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STANDARDS GAPS – EXAMPLES OF MEDIA
Market maturing : Open versus closed standardsGrowing announcements on Business process, verticals
Legal &
Security
DC Hosted
e.g. Oracle
/ IBM
Public e.g.
Amazon
Cloud
Hosted
Private
Cloud
Hosted
Market / Region
Provider / Entity
Network
API / Gateway /
Portal
Device / Browser
OS
Server
Storage
Software
Application
Open Source
e.g.
OpenNebula
Cloud Hosted
Data / Payload
Hypervisor
Business Process
Move data
between
SQL and
nonSQL
databases
DBMS Server
Move
application
Legal
Issues
IP Patent
Law –
Independe
nce of
software on
device and
OS
Bundling
Legal
Definition
of an API
e.g. Google
API, MSFT
API
US / EU
Patriot,
SafeHarbor
, DA rules
Cultural
Impact
Provisioning
Policy
Management
Amazon gets
FISMA
certification
EU Open
Data
portal
Open Data
standards
W3C
EU inter-
country
data
Public APIs
e.g.
Google+
Use of
APIs/
personal
Data
Protection
TLS, SSL
Transport
Layer end
to end
Pass
through
Hypervisor IOP
e.g. Citrix and
AWS
Device IOP
e.g. User
Experience
and UI
e.g. Ipad ,
Samsung
e.g.
Microsoft
OS 8 –
tablet IOP
New Web
oriented
Languages
e.g. google
DART
EU
announce
common
Data Portal
Industry
Nomenclature
Vertical
Sector
B2B
Schemas
Vendor
Technology
Standards
Illustrative
ISA Chip
standards
Transport/Connection
Messaging
Database Portability
Hypervisor Portability
& Hypervisor Interoperating
Hybrid
Device from service
Abstraction
Government
& Legal certifications
Vertical industry
Standard schemas
Network transport issues
Choices , NSPs, ISPs
APIs
Multi-form factor use
Apps, content stores
Personal/vendor Portability

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STANDARDS GAPS – EXAMPLES OF BODIES
BPML, MOF Metadata
Legal &
Security
DC Hosted
e.g. Oracle /
IBM
Public e.g.
Amazon
Cloud Hosted
Private
Cloud Hosted
Market / Region
Provider / Entity
Network
API / Gateway /
Portal
Device / Browser
OS
Server
Storage
Software
Application
Open Source e.g.
OpenNebula
Cloud Hosted
Data / Payload
Hypervisor
Business Process
Industry
Nomenclature
ebXML, Web services WS*
SAML
Web services, XML,
Transport/Connection
Messaging
Quality Standards
ISO Technical Bodies
Open Cloud Computing
Interface
OCCI
HTML 5, XML , HTTP
Mobile OS
OS
Chrome
CDMICloud Data Management
Interface
Open Source
Open cloud API,
Python, Java
OpenVMS
ISA Chip
standards
Business Ecology initiative
Virtual
Machine
OVF
Open
Virtualization
Format
VMware
VMware
Owl, RDF, SPARC
Illustrative

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Virtualization
Benchmarking gaps
How to evaluate different Cloud Provider
services?
VMware and Amazon have different units of
capacity and service options…
How do you define the criteria for different
types of Cloud Providers
for a cloud service?
VMware Amazon Microsoft Azure Force.com GoogleApp ….
A Virtualization
management
environment
Virtualized Servers,
Storage and network
VCE Appliace
Vsphere
Vmotion
Vblock
Vmware ESXI Free
edition Tools
VM Force
VM: EC2 – OS
Linux, Windows
Standard AMI OS
Image
Custom AMI
SQS- Pub-Sub
Integration , SDB –
Schemaless data, S3
– Content Storage
Billing: Usage by
CPU, Disk, Network
Dependencies:
Install, manage
access, maintain,
monitor, patch,
backup, plan to scale
Developer Skills
needed: .NET, J2EE,
LAMP, OS, DBA,
ITSM
.NET services,
SQL Server services,
Sharepoint services,
Billing: CPU,
Network, Storage,
Transactions
Do not provision CPU
time, disk or
instances running
operating systems.
Provision a custom
application platform
centered around the
relational data
APEX , Proprietrary
programming
language and
metatadata
representations
Uses standard SOAP
and REST
Billing: Force.com
free to developers.
Production
applications are
priced primarily by
storage used and
number of Unique
users
Platform Hosting for
web applications
App Engine
Python, Java based
Billing: Free for up to
500MB of storage
and 5 million page
views per month
More storage or
bandwidth purchased
by setting a maximum
daily Charge divided
by 5 buckets: CPU
time, Bandwidth in,
bandwidth out,
Storage, email
“Comparing apples problem”

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SECURITY GAPS, TRUST AND STANDARDS
Security
Certifications
ISO27000..
CMMI
ISO, USNC/IEC Open Science Data
Cloud
EU Directive 95/46/EC – Security, Data Transfer
EU Directive 2002/58/EC – Interception, Spam, cookies..
PCI-DSS – payment cards
Government- Patriot, Subpoenas
HIPPA, SoX.. Compliance
PCI-DSS – Payment
Cards
Common
Assurance
Model
Compuware
Audit
Guides
SPPs
Jericho Forum
Risk

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STANDARDS GAPS
Container, resource standards
Vendor led developments
Standards Body developments
Database Portability
Hypervisor Portability
& Hypervisor Interoperating
Hybrid
Device from service
Abstraction
Government
& Legal certifications
Vertical industry
Standard schemas
Network transport issues
Choices , NSPs, ISPs
APIs
Multi-form factor use
Apps, content stores
Personal/vendor PortabilitySecurity and Risk
Major Policy Themes
Alignment and market maturity
Resources & Semantics
Accessibility, liberty, liberalization
Open vs Close Solutions & Ecosystems
Major Architectural
Taxonomy issues
illustrative
Symmetry, Congruity, Assurance

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GAPS – FUNCTIONAL FIT VS PURPOSE & NEEDS
What User expectations of cloud are ? What can be delivered today ?
Multiple choice of clouds ,or Hybrid cloud developing
Use my own private cloud An entry with many IaaS, SaaS and PaaS development
Elastic scalable storage, compute and network Developing types of storage systems. Evolving multi-tenancy and
“personal virtual data.
Identity to portable and consistent end to end of events Distributed Identity, multiple authentication developing.
Democratization and standardization of services on-demand , but
also
Utility compute and applications. Custom configuration developing
Meaning and context of messages and data is consistent and
reusable
Semantics standards developing still
Opex and innovative licensing and funding New post dot.com funding models e.g. revenue based funding,
crowd funding.
ROI cash-flow challenges to convert and migrate market to on-
demand developing
Specialist massive big data, big compute capabilities – super user-
experience – 3 Dimensional , Virtual Reality, real time language
translation and AI
Intense resource Services can be cloned and processed.
It’s possible to develop my business and markets on-line Security and personal data leakage issues.
Business purchasing IT direct , culture & Gov issues
Integrated end to end, connected multi-channel experience Interoperability and portability developing
Illustrative

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GAPS – VERTICAL INDUSTRY
Government economic fit
 The World Economic Forum paper – Exploring the future of cloud
computing May 20110
 http://members.weforum.org/en/ip/ittc/KeyIssues/index.htm
 Key Issues
1. Data governance such as data location, privacy, confidentiality, ownership
2. Security management such as data access, loss, destruction, breaches, and
points of failure
3. Business environment such as portability, interoperability, vendor reliability,
service commitments, cloud ecosystem, and maturity

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SUMMARY RECAP - GAPS
• Semantics
Evolution of standards that enable automatic provisioning and comparative
meaning of service requests and fulfillment
• Usability
Development of standards and architecture issues that enable integration and
connectivity to be achieved up and down the stack
• Portability
Development of scalable data stores and “personalized” data that can be
portable and independent of the device and services
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SUMMARY - ECOSYSTEM GAPS
 Homogenous versus heterogeneous solutions?
• The “China and Japan effect”
• Monopolistic vendors
 Standards development
• Making the right choices – Open versus Closed
 What metrics do we need that matter?
• Make the right selection – The Open Group have developed independent
Consumer and Vendor measures
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NEW CLOUD ECOSYSTEM METRICS
Degree of Symmetry
SymmetricAsymmetric
Highly Highly
Components , boundaries and tiers
are spread apart and non-uniform
Components , boundaries and tiers
are close, similar/same and uniform
Operational Symmetry
System Contiguity
Degree of Contiguity
SymmetricAsymmetric
Highly Highly
Specific operations Contiguous operations

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N SPACE ASSURANCE
The degree of how
individual components
In a system are connected to
its immediate other
components
How each component is
equivalent to other components
And how these are connected
And cascaded through the total
End to end system, boundaries,
networks and system of
systems impacts.
How to assure an e2e process with component steps?
How to ensure each component is in place to ensure an e2e process experience ?
Cascade
Versus
Degrees of Freedom
Impedance
Versus
Reinforcement
potential
actions
reactions
N dimensions, edges, vertices, potential, actions, reactions

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THANK YOU
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SYNOPSIS
The potential vision of Cloud Computing technology and the current adoption by consumers and providers of Cloud computing
vary widely. Whether these are real or perceived gaps between the technology and the desired successful outcomes, many
lessons in use of cloud computing are evolving across different Industry sectors, users and companies.
The rise of social networks and the convergence of business propositions of anything IT-as-a-Service is changing the way
devices, browsers, information and platforms are being used. The impact can be felt at the face of User computing and the
way personal and enterprise work gets done between organizations and marketplaces.
The session will focus on current development and research in new methods to better define and visualize the Business
Ecosystem and the role cloud Computing can play. We will introduce original new work on CIEL Cloud Interactive Ecosystem
Language Notation currently being developed as a potential way of creating new visual stories and use of Cloud enabled
business.
Takeaways
• Define the gaps and issues in defining an Ecosystem roadmap for cloud computing technology and business
• Identify specific Cloud Ecosystem Notation ways to better visualize the potential of Cloud in an organization and user
experience.
• Illustration of specific Vertical Industry Case Studies of Cloud Ecosystems In action to address security, Service level
compliance, monetization and competitiveness opportunities and challenges
• Specific examples of how to identify and resolve key decisions affecting a Business and the creation and sustainability of
its Cloud ecosystem
The views are of the author and not of the current, previous or future employers.
http://up-con.com/submission/closing-gap-your-cloud-ecosystem

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MARK SKILTON
 Mark Skilton is a Global Director, Strategy, Capgemini Infrastructure Services. He has 25 years
experience in external and internal IT and Business consulting across many industries and has held
roles including European CTO, global Solutions Director and Technology strategist. He is also
currently Co-Chair of the Cloud Computing Work Group at The Open Group, an International
Standards Body. Mark’s responsibilities at Capgemini include strategy planning; next generation
service offer portfolio design and center of excellence development. He is the leader of the global
Government-Cloud interdisciplinary Offer Development and the author of the Capgemini University
Cloud Computing global education course.
 Mark is a recognized expert on Cloud Computing. His recent publications include editor of the “Cloud
Computing for Business – the Open Group Guide”; contributing case study author, the 2nd Edition
“Handbook of Outsourcing and Off-shoring”; author of “Building Cloud Computing ROI”, British
Computer Society Annual Journal 2011 and syndicated in CIO.com, ZDnet, Computerweekly,
CloudComputingJournal, Reuters, Forbes and others. He has spoken internationally on the subject of
Cloud Computing and business technology strategy and a participant on industry panels. Recent
speaking engagements through Capgemini and The Open Group include EU Digital Agenda Forum,
CloudExpo, UP conference and CloudSlam. His current interests are Cloud Metrics and Monetization
strategies; leading the Cloud interoperability and portability Initiative in The Open Group and Cloud
ecosystem visualization languages as a co-founder of an open foundation, SyntheticSpheres.com.
Mark has been a guest lecturer at the Information Systems Management Masters Degree program at
Warwick University Business School where is is also the Lead Ambassador of the Technology
Professional Network. He is a Graduate of Sheffield and Cambridge Universities and holds an MBA
from Warwick Business School.
Mark.skilton@capgemini.com
+44 7787 692197