1. YEAR 10 : ADVERTSING ANALYSIS : HELP / CHECKLIST
Questions to Analyze….
Denotation /connotation
 The way the model is standing ?
 Their facial expression?
 The location for the adverts ?
 The storyline ?
 The Costume (or lack of!) on the
models ?
 Any props in the adverts ?
 The colours used ?
 The name of the product?
 The slogan ? choice of language?
 The font used ?
 Camera Shot + angle?
Target Audience Profile:
 Who is this product mainly aimed at
?
 Gender / Age / Ethnicity
 Jobs / Income
 Social Class
 Lifestyle choices (shops /
restaurants / magazines / films etc)
Advert Appeal
 Advertising
appeal used :
 Advertising
persuasion
technique: Magic
ingredients / snob
appeal etc
Representation of
Gender:
 How are Men and
Women shown in
your advert
campaign ?
 Body positions
 Facial Expressions
 Jobs or role in the adverts
 Who is control or position of
power?
 Is it stereotypical or unconventional
?
 Demographics (DINKYS, YUPPIES, CHAVS)
 Maslow audience type: (Aspirer , succeeder, etc )
Keywords you
could mention:
Target Audience
Gender
Demographic
Unique Selling
Point
Denotation /
Connotation
Conventions
Appeals
Theory you need
to include:
Maslow hierarchy
of Needs:
Representations
theory: Goffman’s
theory
Institutional Aspects:
What is a campaign?
Where would this ad be accessed by
the consumer?
Which ad company designed it ?
What regulation and censorship
guidance would it have to consider?