SlideShare a Scribd company logo
1 of 10
Download to read offline
Applied Audience theory
Can I Identify how game marketing is
used to target specific audiences?
Starter:
For the game advert in front of you:
Identify the target audience in 50 words.
Apply the AIDA theory.
Attention / Interest/ Desire /Act
• Genre ?
Define the Audience for the new
conglomerate recruitment Video
What pleasure / benefit is being
offered in the video?
•
•
•
•
•

Team (join us)- chance to be part of something
Belonging
Rebellion
Violence / let off steam / catharsis
Defending your land against the enemy
(patriotism)
• Achievement
• Masculinity
• Power
Define the Audience for the Terrans
recruitmement Video
http://www.youtube.com/watch?v=CHN9CdBq
SYM
What pleasure / benefit is being
offered in the video?
Audience theories so far:
• Uses and Gratifications
Game campaigns
• How else can Video game companies market
their products?
Some facts
• Promotion and Marketing doesn’t work unless
it prompts audience action in some way
• Knowing what action is required is important:
• Are the materials raising awareness?
• Are the materials intended to create positive brand associations?
• Are the materials working to persuade the audience to buy the product?

• Promotional materials should make it
wasy as possible for the audience to act!
Information

Social interaction

Entertainment

Personal Identity

More Related Content

Similar to Applied audience theory

Social Media Boot Camp: Planning Your Video Campaign
Social Media Boot Camp: Planning Your Video CampaignSocial Media Boot Camp: Planning Your Video Campaign
Social Media Boot Camp: Planning Your Video CampaignSee3 Communications
 
Creator playbook for brands
Creator playbook for brandsCreator playbook for brands
Creator playbook for brandsSafe Rise
 
Day1 1100 lloyd_melnick
Day1 1100 lloyd_melnickDay1 1100 lloyd_melnick
Day1 1100 lloyd_melnickMediabistro
 
Social gaming summit berlin 2012
Social gaming summit berlin 2012Social gaming summit berlin 2012
Social gaming summit berlin 2012Lloyd Melnick
 
Video Marketing Masterclass
Video Marketing MasterclassVideo Marketing Masterclass
Video Marketing MasterclassGetCraft
 
Facebook Advertising Masterclass
Facebook Advertising MasterclassFacebook Advertising Masterclass
Facebook Advertising Masterclassbarlow1984
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
 
E book - video marketing domination
E book - video marketing dominationE book - video marketing domination
E book - video marketing dominationJuliusRieciciar
 
video marketing domination
video marketing dominationvideo marketing domination
video marketing dominationSandeepSawant42
 
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...Mahadi Hasan Sagor
 
Social advertising youtube facebook and twitter
Social advertising youtube facebook and twitterSocial advertising youtube facebook and twitter
Social advertising youtube facebook and twitterIshai Ankri
 
Benefits Communication Bootcamp [Webinar Version]
Benefits Communication Bootcamp [Webinar Version]Benefits Communication Bootcamp [Webinar Version]
Benefits Communication Bootcamp [Webinar Version]HNI Risk Services
 
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise Online
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise OnlineVideo Ads: How One Ad Format Can Revolutionize the Way You Advertise Online
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise OnlineInternet Marketing Software - WordStream
 
Practical workshop-based social media marketing training course in Birmingham...
Practical workshop-based social media marketing training course in Birmingham...Practical workshop-based social media marketing training course in Birmingham...
Practical workshop-based social media marketing training course in Birmingham...Opace Web Design
 
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor EngagementGamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor EngagementHere's My Chance
 
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
 
Social Media & Physiotherapy
Social Media & PhysiotherapySocial Media & Physiotherapy
Social Media & PhysiotherapyThesocialphysio
 
Video Marketing Domination
Video Marketing DominationVideo Marketing Domination
Video Marketing DominationDidiPink1
 
Youtube Creative Essentials | Saleh Ghanayem
Youtube Creative Essentials | Saleh GhanayemYoutube Creative Essentials | Saleh Ghanayem
Youtube Creative Essentials | Saleh GhanayemSaleh Ghanayem
 

Similar to Applied audience theory (20)

Social Media Boot Camp: Planning Your Video Campaign
Social Media Boot Camp: Planning Your Video CampaignSocial Media Boot Camp: Planning Your Video Campaign
Social Media Boot Camp: Planning Your Video Campaign
 
Creator playbook for brands
Creator playbook for brandsCreator playbook for brands
Creator playbook for brands
 
Day1 1100 lloyd_melnick
Day1 1100 lloyd_melnickDay1 1100 lloyd_melnick
Day1 1100 lloyd_melnick
 
Social gaming summit berlin 2012
Social gaming summit berlin 2012Social gaming summit berlin 2012
Social gaming summit berlin 2012
 
Video Marketing Masterclass
Video Marketing MasterclassVideo Marketing Masterclass
Video Marketing Masterclass
 
Facebook Advertising Masterclass
Facebook Advertising MasterclassFacebook Advertising Masterclass
Facebook Advertising Masterclass
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, Explained
 
E book - video marketing domination
E book - video marketing dominationE book - video marketing domination
E book - video marketing domination
 
video marketing domination
video marketing dominationvideo marketing domination
video marketing domination
 
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...
 
Social advertising youtube facebook and twitter
Social advertising youtube facebook and twitterSocial advertising youtube facebook and twitter
Social advertising youtube facebook and twitter
 
Benefits Communication Bootcamp [Webinar Version]
Benefits Communication Bootcamp [Webinar Version]Benefits Communication Bootcamp [Webinar Version]
Benefits Communication Bootcamp [Webinar Version]
 
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise Online
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise OnlineVideo Ads: How One Ad Format Can Revolutionize the Way You Advertise Online
Video Ads: How One Ad Format Can Revolutionize the Way You Advertise Online
 
Practical workshop-based social media marketing training course in Birmingham...
Practical workshop-based social media marketing training course in Birmingham...Practical workshop-based social media marketing training course in Birmingham...
Practical workshop-based social media marketing training course in Birmingham...
 
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor EngagementGamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
 
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
 
Social Media & Physiotherapy
Social Media & PhysiotherapySocial Media & Physiotherapy
Social Media & Physiotherapy
 
xyz
xyzxyz
xyz
 
Video Marketing Domination
Video Marketing DominationVideo Marketing Domination
Video Marketing Domination
 
Youtube Creative Essentials | Saleh Ghanayem
Youtube Creative Essentials | Saleh GhanayemYoutube Creative Essentials | Saleh Ghanayem
Youtube Creative Essentials | Saleh Ghanayem
 

More from mrsloan

News values worksheet
News values worksheetNews values worksheet
News values worksheetmrsloan
 
179236 example-candidate-answers-from-june-2013
179236 example-candidate-answers-from-june-2013179236 example-candidate-answers-from-june-2013
179236 example-candidate-answers-from-june-2013mrsloan
 
G325 section a january 2011 i
G325 section a january 2011 iG325 section a january 2011 i
G325 section a january 2011 imrsloan
 
75162 unit-g325-critical-perspectives-in-media-specimen
75162 unit-g325-critical-perspectives-in-media-specimen75162 unit-g325-critical-perspectives-in-media-specimen
75162 unit-g325-critical-perspectives-in-media-specimenmrsloan
 
Words open evening
Words open eveningWords open evening
Words open eveningmrsloan
 
Ppt for open evening
Ppt for open eveningPpt for open evening
Ppt for open eveningmrsloan
 
TV drama text book chapter
TV drama text book chapterTV drama text book chapter
TV drama text book chaptermrsloan
 
Ad coursework 2
Ad coursework 2Ad coursework 2
Ad coursework 2mrsloan
 
Ads2 example
Ads2 exampleAds2 example
Ads2 examplemrsloan
 
Magazine coursework 2
Magazine coursework 2Magazine coursework 2
Magazine coursework 2mrsloan
 
Advertising coursework part 1 example
Advertising coursework part 1  exampleAdvertising coursework part 1  example
Advertising coursework part 1 examplemrsloan
 
Advert coursework 1 help sheet
Advert coursework 1 help sheetAdvert coursework 1 help sheet
Advert coursework 1 help sheetmrsloan
 
Magazine examples coursework 1
Magazine examples coursework 1Magazine examples coursework 1
Magazine examples coursework 1mrsloan
 
Narrative and characters
Narrative and charactersNarrative and characters
Narrative and charactersmrsloan
 
2.revision
2.revision2.revision
2.revisionmrsloan
 
1.the exam: facts you need to know
1.the exam: facts you need to know1.the exam: facts you need to know
1.the exam: facts you need to knowmrsloan
 
Games websites lesson
Games websites lessonGames websites lesson
Games websites lessonmrsloan
 
Total film target_audience
Total film target_audienceTotal film target_audience
Total film target_audiencemrsloan
 
Black swan target_audience
Black swan target_audienceBlack swan target_audience
Black swan target_audiencemrsloan
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategymrsloan
 

More from mrsloan (20)

News values worksheet
News values worksheetNews values worksheet
News values worksheet
 
179236 example-candidate-answers-from-june-2013
179236 example-candidate-answers-from-june-2013179236 example-candidate-answers-from-june-2013
179236 example-candidate-answers-from-june-2013
 
G325 section a january 2011 i
G325 section a january 2011 iG325 section a january 2011 i
G325 section a january 2011 i
 
75162 unit-g325-critical-perspectives-in-media-specimen
75162 unit-g325-critical-perspectives-in-media-specimen75162 unit-g325-critical-perspectives-in-media-specimen
75162 unit-g325-critical-perspectives-in-media-specimen
 
Words open evening
Words open eveningWords open evening
Words open evening
 
Ppt for open evening
Ppt for open eveningPpt for open evening
Ppt for open evening
 
TV drama text book chapter
TV drama text book chapterTV drama text book chapter
TV drama text book chapter
 
Ad coursework 2
Ad coursework 2Ad coursework 2
Ad coursework 2
 
Ads2 example
Ads2 exampleAds2 example
Ads2 example
 
Magazine coursework 2
Magazine coursework 2Magazine coursework 2
Magazine coursework 2
 
Advertising coursework part 1 example
Advertising coursework part 1  exampleAdvertising coursework part 1  example
Advertising coursework part 1 example
 
Advert coursework 1 help sheet
Advert coursework 1 help sheetAdvert coursework 1 help sheet
Advert coursework 1 help sheet
 
Magazine examples coursework 1
Magazine examples coursework 1Magazine examples coursework 1
Magazine examples coursework 1
 
Narrative and characters
Narrative and charactersNarrative and characters
Narrative and characters
 
2.revision
2.revision2.revision
2.revision
 
1.the exam: facts you need to know
1.the exam: facts you need to know1.the exam: facts you need to know
1.the exam: facts you need to know
 
Games websites lesson
Games websites lessonGames websites lesson
Games websites lesson
 
Total film target_audience
Total film target_audienceTotal film target_audience
Total film target_audience
 
Black swan target_audience
Black swan target_audienceBlack swan target_audience
Black swan target_audience
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 

Recently uploaded

DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 

Recently uploaded (20)

DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 

Applied audience theory

  • 1. Applied Audience theory Can I Identify how game marketing is used to target specific audiences? Starter: For the game advert in front of you: Identify the target audience in 50 words. Apply the AIDA theory. Attention / Interest/ Desire /Act
  • 3. Define the Audience for the new conglomerate recruitment Video
  • 4. What pleasure / benefit is being offered in the video? • • • • • Team (join us)- chance to be part of something Belonging Rebellion Violence / let off steam / catharsis Defending your land against the enemy (patriotism) • Achievement • Masculinity • Power
  • 5. Define the Audience for the Terrans recruitmement Video http://www.youtube.com/watch?v=CHN9CdBq SYM
  • 6. What pleasure / benefit is being offered in the video?
  • 7. Audience theories so far: • Uses and Gratifications
  • 8. Game campaigns • How else can Video game companies market their products?
  • 9. Some facts • Promotion and Marketing doesn’t work unless it prompts audience action in some way • Knowing what action is required is important: • Are the materials raising awareness? • Are the materials intended to create positive brand associations? • Are the materials working to persuade the audience to buy the product? • Promotional materials should make it wasy as possible for the audience to act!