2. 1) Why Use the Mail Online 2) Channel Breakdown 4) Case Studies 3) Creative Opportunities
3. Five Reasons To Advertise With The Mail Online Overview ENGAGEMENT INNOVATION SPEND REACH Mail users spend an average of £1,840 each annually online This is more than Guardian, Yahoo and MSN users The Mail receives a higher percentage of UK visits than any other national news site Creatives offering maximum standout including page peels, page wraps and belly bands The Mail Online’s dwell time is 50% greater than that of the other national newspaper sites Source: Hitwise March 09 Source: TGI Internet Wave 18 Source: Comscore April 09 Utilise the Mail’s female orientated channels to reach women who spend more on clothes than any other major female portals FEMALE USERS Source: TGI Internet Wave 18
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5. Cross Media Reach Source: Audience Dynamics 2009 of Mail Online Users also read the Newspaper of Paper Readers also use the Website Which is a 24% uplift in reach when you add online to an offline campaign!
6. Solus Reach 40% of Mail Users do not visit the This is a solus reach of 2.8M uniques 15% do not visit This is a solus reach of 1M uniques! Source: TGI Internet Wave 18/Intellitracker May 09
7. More UK Visits than Any Other National Newspaper Site 19.67% 16.61% 16.38% 14.39% 12.74% Source: Hitwise March 09 This means Mail users come back to the site more regularly than users of any other news site
8. 4.3 5.2 The Highest Engagement Minutes Minutes Minutes Source: Comscore April 09 Mail Online users spend an average of 9.8 minutes on the site per month, this is 50% longer than users of other newspaper sites 6.4 Minutes 6.2
9. 90% enjoy spending time with their family INDEX 102 40% are AB , 73 % are ABC1 33% have children aged 1-16 years Average Gross HH Salary £39,775 20% have a gross HH income of £ 50k+ Average Age 46 Source: Audience Dynamics 09/TGI Internet Wave 18 45% say its important their family thinks their doing well INDEX 116 57% have at least 3 or more members in their household INDEX 104 Audience
10. Highly Receptive To Online Advertising “ Online sponsorship is an effective way of advertising” “ I Have Researched a Brand Seen Online” “ Advertising Creativity Is At Its Highest Online” “ Online Ads are More Entertaining Than Other Ads” 21% (160) 14% (111) 12% (99) 57% (128) 52% (116) 50% (112) 43% (145) 28% (94) 27% (91) 22% (172) 15% (120) 13% (102) Source: TGI Internet Wave 18
11. Spending More Online £1,840 £1,704 £1,576 £1,480 £1,478 Average annual online spend, per user In total Mail Online users account for £12.7bn each year of all online spend. Source: TGI Internet Wave 18/ABCe April 09 £1,596 £1,558
12. Buying Quality/Branded Products 140 110 86 105 100 99 96 150 111 109 125 108 109 118 135 118 86 100 111 107 100 149 113 113 113 113 108 104 Source: TGI Internet Wave 18 Own a Gucci Watch Shop at Ted Baker Use Estee Lauder Eye Make-Up Use Calvin Klein Aftershave Buy Adidas Sports Clothes 117 107 99 100 104 114 111
24. 65% Women 74% Women 79% Women 73% Women TV & SHOWBIZ FEMAIL HEALTH YOU A highly relevant audience and environment means these channels are ideal for advertising fashion, beauty and other female targeted products! “ Female Package ” Source: Audience Dynamics 2009
25. 88% Men 81% Men 56% Men FANTASY FOOTBALL SPORT SCIENCE & TECH A highly relevant audience and environment means these channels are ideal for advertising sport, motors and other male targeted products! “ Male Package ” Source: Audience Dynamics 2009 LIVE 50% Men
27. Masthead Sponsorship Exclusive opportunity to ‘own’ the daily mail homepage. Rebrand the masthead to achieve massive stand out, exposure and strong brand association
28. Wrap a page to create maximum visual impact Page Wrap
29. The 3x MPU wide format guarantee’s maximum standout and exposure Belly Band
30. Unique ad positions framing editorial content for maximum stand out Book-Ends
31. Integrate video into a microsite for maximum user engagement and interaction Microsite with Video
32. Allows for a long message and is in a prominent top of the page position! The Ticker is a permanent feature ensuring share of voice ! Ticker
The highest circulating daily newspaper is The Sun with 7.8 million readers. The highest circulating Sunday national newspaper is the News of the World with 7.8 million readers