1. Goodwill Video Platform Strategy
Final Report
December 8, 2011
Team:
Sponsor:
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2. Agenda
 Project Background
 Video Lifecycle
 Project Objective and Overall Approach
 Hosting Approach and Recommendations
 Management Approach and Recommendations
 Distribution Approach and Recommendations
 Measurements of Effectiveness (MOEs)
 Risks Analysis
 Vendors Analysis, Cost, Phasing
 Recommendations
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3. Project Team
Member Name Primary Role Secondary Role
Project Manager Documentation
Hosting Analysis Documentation/Asst. PjM
Distribution Analysis Documentation
Hosting Analysis Documentation
Management Analysis Documentation
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4. Description of Project
 Web-based video is a powerful information sharing
and instruction tool that Goodwill would like
incorporate into learning strategy.
 Goodwill creates content (video) but does not have a
strategy to host, manage, and distribute to their 165
organizations.
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5. Project Scope
 Research strategies for hosting video content (cloud
vs. internal)
 Evaluate market space for best practices with
methods of video management
(sharing, tagging, video lifespan)
 Identify and evaluate distribution strategies for video
content (mobile, web, apps)
 Present findings to Sponsor with suggestions
The total cost of ownership, installation, and
implementation is out of scope for the purpose of this
project.
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6. Video Lifecycle
Upload
Videos
Deliver Organize
Authenticate
Store
Users
Expire Approve
Manage Organize
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7. Project Methodology
Gather Host Identify
requirements capabilities
Manage
Make Distribute
Analyze solutions
recommendations
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8. Video Platform Elements
Host
Manage
Distribute
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9. Gather Host Identify
requirements capabilities
Manage
Make Distribute
Analyze solutions
recommendations
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10. Video Hosting Analysis
Service that provides
Host
accessibility to
inexpensive storage.
Manage
Distribute
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11. Video Hosting Analysis
Objectives and Approach
 Provide recommendations on video platform
hosting
 Sponsor requirements
 Vendor capabilities
 Industry Standards
 Cost considerations
 Collaborate with internal teams
 Share research findings
 Identify where research efforts intersect
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12. Video Hosting Analysis
Requirements
 Provide the capability to host externally
 Provide the capability to be scalable
 Provide the capability to be easily recoverable
 Provide secure, reliable services
 Provide the capability to have business
management vehicles (SLA's, metrics, etc.) in
place to drive business decisions
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13. Video Management Analysis
Host
Manage
Distribute
Video management is a
set of standards and
governance applied to
content organization. 13

14. Video Management Analysis
Objectives and Approach
 Gather criteria
 Research functionality
 Investigate management and administrative
aspects of the system.
 Explore content governance
 Choose the criteria of vendor selection
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15. Video Management Analysis
Requirements
 Provide the capability to support educational strategy
 Provide the capability to flag for internal or external use
 Provide the capability to be operated by technical and
non-technical staff
 Provide the capability to map against the policies and
standards of GII
 Provide the capability to increase the efficiency of the
digital library
 Provide the capability to minimize IT involvement in
managing content
 Provide the capability to provide management level
reporting
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16. Video Distribution Analysis
Host Delivery of content
on multiple channels
to multiple platforms.
Manage
Distribute
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17. Video Distribution Analysis
Objectives and Approach
 Analyze various cloud solutions
 Research targeted distribution strategy
 Define different access formats
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18. Video Distribution Analysis
Requirements
 Provide the capability to deliver on-demand videos
 Provide the capability to categorize content
 Provide the capability to analyze usage
 Provide the ability to support different platforms
 Provide the capability to transcribe videos
 Provide the capability to split videos into smaller
segments
 Provide the ability to edit the videos
 Provide the capability to alert users of new content
 Provide the capability to integrate with social media
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19. Gather Host Identify
requirements capabilities
Manage
Make Distribute
Analyze solutions
recommendations
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20. Trade Study – Discovery Process
Market Space
Evaluation Method
Youtube
Brightcove
Objectives
Brainshark
Oculu Brainstorming
Audioeye Processes
Screencast
Quantify
Requirements
Trade-Offs
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21. Vendor Requirements Analysis
Requirements Brightcove Oculu Screencast
Low Cost   
Scalable   
Externally Hosted   
Governance Workflow   
User Friendly Interface   
Usage Reporting   
Content Categorization   
Multiple Platform Support    21

22. Vendor Analysis
 Meets most capability requirements
 Adheres to low cost model
 Highly scalable
 Minimal management
 Flexible Service Agreements
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23. Requirements – Quality vs Cost
 Many content owners are now encoding their
videos at 750Kbps or higher, as HD video begins
to pick up momentum
 No clear consensus on
what quality will attract
highest number of views
 Best acquired through
analytics
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24. Vendor Analysis Summary
• Single source vs. multiple source options
Providers • Flexible customer input models
• Niche market with many possibilities
• Low entry/exit options
Cost • Scalable cost models
• Minimal Goodwill resource utilization
Resources • Minimal overhead on IT department
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25. Gather Host Identify
requirements capabilities
Manage
Make Distribute
Analyze solutions
recommendations
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26. Implementation Risks and
Mitigation
Risk Probability Severity Mitigation
Hosting
Cost Management M H Scalable service agreements
Data Control M L Defined processes
Management
Users not finding information
they need
M H Searching standards
Content Quality M L Quality assurance
Distribution
Missing Targets M M Targeted distribution
Erroneous interaction goal M L Relevant videos, no
redundancy 26

27. Measurements of Effectiveness
Maintaining cost projection with a 10%
against contents growth in 3 months terms
B
Increase
Cover 70% of (internal/external)
the targeted
audience in the
A C engagement to
reach 85% after
first 6 months 12 months
MOE’s
Reaching 90% Enhance employees
satisfaction rate in
E D knowledge in hands
9 months on tasks by 50% after
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6 months

28. Recommendation
Organizational Technical System Support
Opportunities Specifications Selection
Exploration Validation Operations
Market Organizational Development & Maintenance
Research Requirements Testing
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29. Phase I – Verify Solution (3 months)
Exploration
 Low Cost
 Great “starting” tool
 Evaluate your processes
 Evaluate the tool
 Gauge interest and value
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30. Phase II – Deploy & Refine (12 months)
Validation
 Cost model
 Usage model
 C-Suite feedback
 User Feedback
 “Go vs. No Go”
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31. Phase III – Operations (12 months-beyond)
Operations
 Strategy
 Increase Scope
 Expand / retract
 Grow based on
value added
services
 Adapt, change,
grow.
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32. Summary
Gather Host Identify
requirements capabilities
Manage
Make Distribute
Analyze solutions
recommendations
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33. Video for Thought
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34. Q&A
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