Notes on how to start a small business for the Business Plan project.

1. Starting a Small Business
Unit 2 – Applied Communications

2. Objectives
• Students will identify and research a small
business they are interested in starting.
• Students will market and plan a small
business
• Students will practice writing business
documents
• Students will analyze the success of a small
business

3. Overview
• Business Choice & Name
• Competition Analysis
• SWOT Analysis
• Marketing Plan
• Business Plan

4. Business Choice
• Groups of 4 – your choice
• Agree upon a business to start
– Example:
– Mexican restaurant
– Tour guide company
– Aquatic animal pet store
– Homework help center
• Write down your names & business to turn in for
approval

5. Competition Analysis
• Decide where you think your business should be
located. (Must be in Kissimmee)
• Go there and check out your competition (other
stores that do similar things)
• Fill out the Competition Analysis Form
• Create and complete a survey of OHS students
regarding the need for your business.

6. Survey
450
400 Yes
350 No
300 I Don't Know
250
200
150
100
50
0
Flying Shark Feed Store Interest

7. SWOT Analysis
• Analysis of Strengths Weaknesses
Opportunities and Threats

8. Marketing Plan
• Target groups
• Advertising techniques & strategies
• Making a marketing plan

9. Business Plan
• Figuring out the finances
• Finding funding
• Making a plan

10. Presenting Your Plan
• Tri-board
– Middle: Business plan
– Right side: SWOT analysis, survey chart
– Left side: Marketing Plan
• Media
– Video commercial (30-45 seconds) OR
– Print commercial (vertical poster board)