17. @timothyloo #UXSTRAT
I asked 100 UK UX leaders what are
the top 3 things that stops our advice
happening in business
18. BUSINESS UX ADVISORTHE
PROJECT
Client doesn't
measure
or understand
the value of UX
Ineffective
communication
& persuasion
Low
stakeholder
engagement
in UX
Lack of
commitment
to UX
Lack of
budget
Driven by
technology
and constraints
Consultant
& agency
attitudes
Lack of
senior-level
client sponsor
for UX
Client doesn't
understand
UX processes
Inertia and
resistance to
change
Lack of time
Lack of
resources
Client lack of
vision, strategy
and
business case
Lack of
consultant
skills &
experience
Source: Making UX Happen survey of top 3 barriers (100 respondents)
Culture,
politics &
organisational
silos
34. @timothyloo #UXSTRAT
It’s like saying “I am going to change
my personality.” It’s possible but it is
something you do with considerable
thought and difficulty.
Edgar Schein, 2011