Looking to Find Value for Your Value Proposition? Consider these areas that can make a difference

1. Looking to Find
Value for Your Value
Propositions?
Consider these
areas that can
make a difference
Digital Spark Marketing

2. How do you
make a
difference to
someone who
has infinite
choice?
Digital Spark Marketing

3. How Customers Perceive Value
Experiences they receive
Price they pay
In comparison to
competing alternatives
Digital Spark Marketing

4. VP’s are based on
insights that you
gain about your
customers,
competition, and
your changing
market conditions
Digital Spark Marketing

5. Consider These
Sources of Customer
Value for Your VP
Digital Spark Marketing

6. Value in Customer
Collaboration
Digital Spark Marketing

7. Value in Customer Service
Digital Spark Marketing

8. Value in Guarantee … No
Questions Asked
Digital Spark Marketing

9. Value in Piece of Mind
Digital Spark Marketing

10. Value in Market Trust
Digital Spark Marketing

11. Value in New Ways of Doing
Digital Spark Marketing

12. Value in Being the Very Best in
What You Do
Digital Spark Marketing

13. Value in Customer
Communications Experience
Employ Twitter to
instantly connect
users with in-
house technical
experts
Digital Spark Marketing

14. Value in Having and Sharing
the Best Expertise
Many successes =
many referrals
Quality,
innovations,
patents, awards
Domain expertise
built trust
Digital Spark Marketing

15. FINAL THOUGHTS
Digital Spark Marketing

16. “The most important concept
that a market-focused
organization pursues is that of
end result benefit.”
- Lanning/Phillips
Digital Spark Marketing

17. Thank You !
• www.digitalsparkmarketing.com
• Mike@digitalsparkmarketing.com
• Digitalspark.tumblr.com
• Twitter: @mikeschoultz
Digital Spark Marketing

18. Digital Spark Marketing