A guide to social media for people trying to get into the radio industry - both for themselves and their shows...

1. Getting Social
Matt Deegan (@matt) from Folder Media
(@folder)

2. Then:
Student Radio
Radio Academy
GWR Group
GCap Media
Now:
Folder Media
Consultancy & Services
DAB Multiplexes
Fun Kids

4. 1. Social for
You
2. Social for
Listeners

5. r
Y
o
u

6. Does your online presence help
define you?

7. CVs are not the only
things I look at

8. tom watts radio

10. Everyone Stand Up!

11. twitter handles….

12. Skills & Experience
(and to see if you’re a dick)

13. LinkedIn
Professional Profile
Tidy profile/Good pic
Up to date
Describe and link to your skills and
experience

14. Facebook
What’s Public?
Have a great header and profile pic
Re-classify most things as Friends or Friends of
Friends
Create ‘Public’ posts that better define you

15. Twitter
Your Public Persona
Have a name that identifies you
Get a good profile picture
Have an up-to-date bio that explains who your are
Link to somewhere relevant
Say where you live
2/3rds of your posts should define you
(the others should be fun)

16. YouTube & SoundCloud
Demonstrate Skills
Have tidy profiles
Just material you’re happy with
Use them to broaden your story

17. 2. Social for Listeners

18. Why does radio bother with
social media?

19. Reach and Hours

20. Reach = more people listening
Hours = people listening longer

21. How To Drive Reach?

22. Reach can be
driven by sharing
Likes, Shares, Retweets,
Loves, Re-Tumbling

23. How To Drive Hours?

24. Hours growth comes from people
listening longer or coming back
multiple times

25. Drive hours through:
cross-promotion and
appointments to listen

28. Matt Deegan (@matt)
from Folder Media
(@folder)