1. 7th
September 2012, Hong Kong
www.socialmatters.asia

2. DOES SOCIAL MEDIA MATTER?
Social Media Matters was created as Asia’s highest level
business event, specifically targeted at brands to assess
the underlying business value of social media.
Gathering all the major global and regional platforms,
along with leading brands, this one-day event critically
examined the use of social media as a business tool with
measurable ROI.
Aimed to answer market uncertainties about the value of
social media, Branded, Asia’s premier events company
and Social@Ogilvy, Asia’s most awarded social media
team, partnered to produce this unique event.
All with one question: “Does social media matter to
business?”

3. WHAT DID WE ACHIEVE?
We gathered the leading thinkers, practitioners and stake holders from the global social media industry including the founders and
CEOs of the most prominent regional and global platforms.
Speakers included Chairman and CEO, Renren; General Manager, Weibo Marketing Strategy, Sina; Founder, Douban; Founder
and CEO, Jiepang; Co-Founder and CEO, Mig33; Chief Evangelist, Google Social for Brands, Google; Director of North Asia,
Facebook, Head of Marketing Solutions, Asia Pacific & Japan, LinkedIn and Vice President, Market Development, Asia Pacific,
Twitter.
39 Global-level speakers
Gopi Kallayil
Chief Evangelist, Social for Brands
Google
Joe Chen
Chairman and CEO
Renren
Live performance by G.E.M.
The popstar hired by Apple to
launch iTunes Asia

4. 525 SENIOR EXECUTIVES FROM 270 COMPANIES

5. Brands
34%
Others
19%
Publisher
10%
Agency
10%
Tech
11%
Media owner
6%
Platform
4%
Research
3%
PR
2%
Listening tool
1%
WHO ATTENDED?

6. TESTIMONIALS ABOUT THE EVENT
Social Media Matters was the first event that gathered the leading minds from the
social media ecosystem into one room. Hearing from and sharing issues facing
brands, researchers, media owners, and celebrities was invaluable and contributed
greatly to the marketing community.
Sean Rach, Regional Director, Brand and Corporate Affairs
Prudential Corporation Asia
One of the most impressive events I have been to on the topic. Truly impressive.
Sam Flemming, Founder and President, CiC
A wonderful event, it helped us a lot.
Emily Ngai, Relationship Marketing Manager, Nestle
Great event, very informative and great interactions with the panels. I'm sure
it'll get even better next year.
Paula Wan, Director of Marketing, Cisco

7. PRESTIGIOUS GLOBAL AND REGIONAL PARTNERS

8. EVIDENCE-BASED APPROACH
Proprietary research for the conference included a study in which Ipsos and
Ogilvy polled 153 senior executives in 14 Asian countries about their perception of
social media.
The findings were published in numerous publications and shared online via an
infographic, including a 2-page spread in Campaign Asia.
Every attendee received a hard-cover 60-page booklet filled with social media
research on Asia from TNS, CiC, Millward Brown and Kantar.
During the conference there were 5 “Research Blasts” in which experts shared
their findings on topics to be discussed by panelists.
SPOTLIGHT ON REGIONAL RESEARCH

9. EXTENSIVE INTERNATIONAL MEDIA COVERAGE
The event received wide ranging media coverage from 15 different international press including South China Morning Post,
CNET, British Chamber of Commerce, RTHK, Mashable, Time Out Hong Kong and Campaign Asia.
In addition, Social Media Matters received particular attention in China with over 50 articles written about the event including
Chinese World, China Company News, Asia Business News, Asia Today and China Stocks Market and many more.

10. WHAT THE COMMUNITY SAID ON TWITTER

11. SOCIAL MEDIA PRESENCE:
A COMMUNITY PLATFORM FOR FUTURE EVENTS
Over 2,500 views in 8 weeks* 4,182 twitter mentions at
the event (source: Radian6)
Real-time updates and live
hangout with Sir Martin
Sorrell on the day
120 Instagram shares & likes
527,000 potential reach on Twitter alone
Tweets from major publications like the
Huffington Post, Campaign Asia and
ReadWriteWeb had a combined reach of
nearly 3 million followers
#SMMAsia Trended on Twitter globally

12. OUTCOMES
Created a world class event with senior level representation from the entire social media value chain,
from brands and agencies to platforms and service providers.
Provided sponsors with a high level client-facing industry event, to showcase innovations and business
opportunities.
Success in providing thought-leadership and leading discussions on the business ROI of social media.
Developed a network of loyal attendees and a community on social media.

13. CONTACT US
For more information on partnering with us for Asia’s most important social media conference, please
contact us.
For speaking opportunities or to attend the event, please contact Thomas Crampton, APAC Director,
Social@Ogilvy (thomas.crampton@ogilvy.com) or Kelly Yau, Head of Content at Branded
(kelly.yau@branded.asia).
For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey,
Branded’s Sales Director (victoria.pawsey@branded.asia).
For further updates, videos and presentations from Social Media Matters 2012, please visit
www.socialmatters.asia