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Windows Azure
                                      Customer Solution Case Study




                                      Job-Listing Web Site Scales Up
                                      Solution, Reduces Costs by More
                                      Than U.S.$500,000


Overview                              “With Windows Azure we’re saving up to
Country or Region: Mexico
Industry: Online job board            $400,000 in hardware costs, plus at least
                                      a couple hundred thousand dollars for the
Customer Profile
A full service job-listing Web site   staff that it would take to run that
based in Mexico,
OCCMundial.com gathers more           infrastructure.”
than 15 million unique visitors       The job-listing Web site OCCMundial.com
and posts more than 600,000
positions at more than 7,000
                                      connects job seekers with opportunities and
companies each year.                  optimizes hiring processes for businesses.
Business Situation
                                      Headquartered in Mexico City, OCCMundial.com
To scale up its OCCMatch              helps to fill more than 600,000 positions a year in
algorithm to match more
resumes and job listings,
                                      Mexican and international job markets. To provide
OCCMundial.com needed to              better value to its customers, the company
increase its computing capacity
while avoiding the costs of
                                      developed a recommendation system it calls
expanding its physical                OCCMatch to match job openings to candidate
infrastructure.
                                      resumes. OCCMundial.com wanted to scale up its
Solution                              OCCMatch recommendation system to connect
After evaluating solutions from
Google and Amazon,
                                      1.5 million resumes with 80,000 job listings, but its
OCCMundial.com decided on             existing computing infrastructure lacked capacity
the Windows Azure™ operating
system to host OCCMatch on
                                      to meet the demand. To avoid significant
the Internet in Microsoft® data       hardware and other infrastructure costs,
centers.
                                      OCCMundial.com used the Windows Azure™
Benefits                              platform to host OCCMatch through a Microsoft®
•   Easy scalability
•   Reduced costs
                                      data center, providing easy solution scalability
•   Enhanced customer value           and enhancing value for OCCMundial.com
                                      customers.
Microsoft Windows Azure - OCCMundial Case Study
“For OCCMatch to     Situation                            managers can post listings and
                     Headquartered in Mexico City,        search resumes.
grow like we         OCCMundial.com provides an
                     online link between job seekers      To better connect applicants and
expect it to, we     and opportunities, while             opportunities, the company
would have had to    optimizing hiring processes for      launched a recommendation
                     businesses. The largest online job   system called OCCMatch, an
expand our current   site in the Mexican employment       algorithm that uses data mining
                     market, OCCMundial.com has           and other models to match job
infrastructure at    internationalized its job listings   openings to candidate resumes
least tenfold. It    through its association with         based on parameters such as
                     DirectEmployers.com and              location, job requirements, skills,
would be almost      JobCentral.com, both based in        and education. In the first three
                     the United States.                   months after the launch, the
impossible to do     OCCMundial.com gathers more          OCCMatch recommendation
that cost-           than 15 million unique visitors      system helped 45,000 users,
                     annually, and posts more than        matching resumes and job
effectively.”        600,000 positions each year at       opportunities more than 10,000
                     more than 7,000 companies            times every day.
                     inside and outside of Mexico.
                                                          Although OCCMatch worked
                     OCCMundial.com is built on           successfully, constraints in
                     Microsoft® ASP.NET technology        computing and storage capacity
                     and hosted through the               limited the recommendation
                     company’s own data center, an        system’s power. The company
                     infrastructure of several dozen      needed to scale up OCCMatch to
                     physical servers running on the      connect as many as 1.5 million
                     Windows Server® 2008 operating       resumes and 80,000 job
                     system and using Microsoft SQL       opportunities; to do so, it would
                     Server® 2005 data management         need significantly more
                     software to manage core content      computing and storage capacity
                     information on the site.             than it had available. “For
                                                          OCCMatch to grow like we
                     The company developed visual         expect it to, we would have had
                     search features based on the         to expand our current
                     Windows® Internet Explorer® 8        infrastructure at least tenfold,”
                     Internet browser, using the          says Eduardo Pierdant, Chief
                     Microsoft Silverlight™ 2.0 browser   Technical Officer at
                     plug-in on the home page to          OCCMundial.com. “It would be
                     display job listings. On the site    almost impossible to do that cost-
                     home page, job seekers can           effectively.”
                     search through and apply for
                     more than 65,000 open job            OCCMundial.com knew that
                     opportunities every day. On          OCCMatch would help to
                     separate pages, candidates can       differentiate its services and
                     post resumes, and hiring             provide better value for its
                                                          customers. It needed to expand
After evaluating several cloud
                                                                   computing solutions, including
                                                                   Google App Engine and Amazon
                                                                   Elastic Compute Cloud (EC2),
                                                                   OCCMundial.com chose the
                                                                   Windows Azure™ cloud services
                                                                   operating system. Windows
                                                                   Azure is a development, service
                                                                   hosting, and service management
                                                                   environment hosted on the
                                                                   Internet in Microsoft data centers.

                                                                   The company had developed the
                                                                   OCCMatch recommendation
                                                                   system with the Microsoft Visual
                                                                   C#® development tool using the
                                                                   Microsoft Visual Studio®
                                                                   development system, so
                                                                   OCCMundial.com developers
                                                                   could easily implement and scale
                                                                   OCCMatch in the Windows Azure
                               OCCMatch while avoiding the         environment. “We are very used
                               costs associated with developing    to Visual Studio,” says Eduardo
                               and managing a complex              Flores, Development Manager at
                               technology infrastructure. At the   OCCMundial.com. “Developing
                               same time, it wanted to empower     for Windows Azure is almost the
                               its developers to continually       same as what we were already
                               enhance the algorithm and deliver   doing.”
                               even more detailed job matches.

“With the                      Solution
                                                                   OCCMundial.com is using a
                                                                   software-plus-services model to
computing power                OCCMundial.com elected to           connect OCCMatch with the Web
                               deploy OCCMatch using a             site. For its Web site
of Windows Azure,              MapReduce framework, a              infrastructure, the company has
                               software framework originally
we can provide                 introduced by Google and widely
                                                                   deployed Windows Server 2008,
                                                                   SQL Server 2005, and Silverlight
better service for             used on the open source             2.0 in its on-premises data
                               community, which supports           center, and it is using Windows
more customers                 parallel distributed computing of   Azure computing and storage
                               large data sets on clusters of
than we ever could             computers. The company
                                                                   resources to run the OCCMatch
                                                                   algorithm.
with our current               planned to host the framework on
                               an external, Internet-based         Running as many as 200
infrastructure.”               network, an application delivery    instances of Windows Azure
                               system sometimes referred to as     simultaneously, OCCMundial.com
 Eduardo Flores, Development
  Manager, OCCMundial.com      “cloud computing.”                  can execute millions of
OCCMatch operations in parallel—        OCCMatch up to three times a
                                with as much processing power           week and match up to 1.5 million
                                as needed. The system                   resumes against 80,000 job
                                compresses and uploads files to         offers. And with the ability to
                                a Blob Storage container, and           easily scale up computing
                                then it selects information from        capacity, the company has the
                                resumes and job listings to be          flexibility to enhance the
                                processed based on specific             OCCMatch algorithm.
                                criteria.
                                                                        Reduced Costs
                                The resulting matches are               With Windows Azure,
                                distributed to other parts of the       OCCMundial.com expects to
                                Web site, and e-mail alerts are         avoid more than U.S.$500,000 in
                                automatically sent to job               capital investments and
                                applicants or hiring managers           infrastructure support costs. The
                                (Figure 1). With the vast               company can pay for storage and
                                computing power and high                computing power as it needs it,
                                availability of Windows Azure,          rather than maintaining a peak-
                                OCCMundial.com can process up           load infrastructure that would be
Figure 1 – When the             to 1.5 million resumes two to           underutilized during off-peak
   OCCMatch                     three times per week.                   periods.
   recommendation system
   connects job openings to                                             “With Windows Azure we’re
   candidate resumes, match     Benefits                                saving up to $400,000 in
   alerts are automatically     By hosting its OCCMatch                 hardware costs, plus at least a
   sent to job applicants or    recommendation system with              couple hundred thousand dollars
   hiring managers by e-mail.   Windows Azure,                          for the staff that it would take to
                                OCCMundial.com has enhanced             run that infrastructure,” says
                                its ability to provide better service   Pierdant. “We can use that
                                to more customers, without              investment instead to focus on
                                having to face challenges such as       product development.”
                                hardware costs or infrastructure
                                reliability. The company can scale      Enhanced Customer Value
                                up OCCMatch easily and                  Instead of working on
                                efficiently, enhance the job-           infrastructure and scalability
                                seeking and recruiting experience       issues, OCCMundial.com can
                                for its customers, and reduce           focus on developing a more
                                costs, even as the computing            complex algorithm, which will
                                requirements of its solution grow.      provide more targeted matches
                                                                        between resumes and job
                                Easy Scalability                        listings. That will improve the job
                                When it was hosted on-premises          candidates’ experience and
                                at OCCMundial.com’s data                reduce hiring time and costs for
                                center, OCCMatch could                  recruiters. “With the computing
                                compute 25,000 resumes against          power of Windows Azure, we can
                                20,000 job offers. Using Windows        provide better service for more
                                Azure, the company can now run          customers than we ever could
For More Information                   with our current infrastructure,”       Windows Azure
For more information about             says Flores.                            Platform
Microsoft products and                                                         The Windows Azure platform
services, call the Microsoft                                                   provides an excellent foundation
Sales Information Center at                                                    for expanding online product and
(800) 426-9400. In Canada, call                                                service offerings. The main
the Microsoft Canada                                                           components include:
Information Centre at (877)                                                    •   Windows Azure. Windows Azure
568-2495. Customers in the                                                         is the development, service
United States and Canada who                                                       hosting, and service
are deaf or hard-of-hearing can                                                    management environment for
reach Microsoft text telephone                                                     the Windows Azure platform.
(TTY/TDD) services at (800)                                                        Windows Azure provides
892-5234. Outside the 50                                                           developers with on-demand
United States and Canada,                                                          compute and storage to host,
please contact your local                                                          scale, and manage Web
Microsoft subsidiary. To access                                                    applications on the Internet
information using the World                                                        through Microsoft data
Wide Web, go to:                                                                   centers. In addition, Windows
www.microsoft.com                                                                  Azure serves developers’
                                                                                   connectivity needs through
For more information about                                                         the following services.
OCCMundial.com products and                                                        〉    The Service Bus connects
services, visit the Web site at:
                                                                                       services and applications
www.occ.com.mx
                                                                                       across network
                                                                                       boundaries to help
Additional Resources:
View: Download: Windows                                                                developers build
Azure Platform Training Kit                                                            distributed applications.
                                                                                   〉   The Access Control Service
View: Architecting and
                                                                                       provides federated,
Developing for Windows Azure
                                                                                       claims-based access
                                                                                       control for REST Web
                                                                                       services.
                                                                               •   Microsoft SQL Azure. Microsoft
                                                                                   SQL Azure offers the first
                                                                                   cloud-based relational and
                                                                                   self-managed database
                                                                                   service built on Microsoft SQL
                                                                                   Server 2008 technologies.


                                        Software and Services              •     Technologies
                                        •   Windows Azure                      − Microsoft ASP.NET
                                          − Blob Storage
                                        •   Microsoft Visual Studio
                                          − Microsoft Visual C#
                                          − Microsoft Visual Studio
This case study is for informational
purposes only. MICROSOFT MAKES NO
WARRANTIES, EXPRESS OR IMPLIED, IN
THIS SUMMARY.

Document published November 2009
To learn more about the Windows
Azure platform, visit:
www.windowsazure.com

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Microsoft Windows Azure - OCCMundial Case Study

  • 1. Windows Azure Customer Solution Case Study Job-Listing Web Site Scales Up Solution, Reduces Costs by More Than U.S.$500,000 Overview “With Windows Azure we’re saving up to Country or Region: Mexico Industry: Online job board $400,000 in hardware costs, plus at least a couple hundred thousand dollars for the Customer Profile A full service job-listing Web site staff that it would take to run that based in Mexico, OCCMundial.com gathers more infrastructure.” than 15 million unique visitors The job-listing Web site OCCMundial.com and posts more than 600,000 positions at more than 7,000 connects job seekers with opportunities and companies each year. optimizes hiring processes for businesses. Business Situation Headquartered in Mexico City, OCCMundial.com To scale up its OCCMatch helps to fill more than 600,000 positions a year in algorithm to match more resumes and job listings, Mexican and international job markets. To provide OCCMundial.com needed to better value to its customers, the company increase its computing capacity while avoiding the costs of developed a recommendation system it calls expanding its physical OCCMatch to match job openings to candidate infrastructure. resumes. OCCMundial.com wanted to scale up its Solution OCCMatch recommendation system to connect After evaluating solutions from Google and Amazon, 1.5 million resumes with 80,000 job listings, but its OCCMundial.com decided on existing computing infrastructure lacked capacity the Windows Azure™ operating system to host OCCMatch on to meet the demand. To avoid significant the Internet in Microsoft® data hardware and other infrastructure costs, centers. OCCMundial.com used the Windows Azure™ Benefits platform to host OCCMatch through a Microsoft® • Easy scalability • Reduced costs data center, providing easy solution scalability • Enhanced customer value and enhancing value for OCCMundial.com customers.
  • 3. “For OCCMatch to Situation managers can post listings and Headquartered in Mexico City, search resumes. grow like we OCCMundial.com provides an online link between job seekers To better connect applicants and expect it to, we and opportunities, while opportunities, the company would have had to optimizing hiring processes for launched a recommendation businesses. The largest online job system called OCCMatch, an expand our current site in the Mexican employment algorithm that uses data mining market, OCCMundial.com has and other models to match job infrastructure at internationalized its job listings openings to candidate resumes least tenfold. It through its association with based on parameters such as DirectEmployers.com and location, job requirements, skills, would be almost JobCentral.com, both based in and education. In the first three the United States. months after the launch, the impossible to do OCCMundial.com gathers more OCCMatch recommendation that cost- than 15 million unique visitors system helped 45,000 users, annually, and posts more than matching resumes and job effectively.” 600,000 positions each year at opportunities more than 10,000 more than 7,000 companies times every day. inside and outside of Mexico. Although OCCMatch worked OCCMundial.com is built on successfully, constraints in Microsoft® ASP.NET technology computing and storage capacity and hosted through the limited the recommendation company’s own data center, an system’s power. The company infrastructure of several dozen needed to scale up OCCMatch to physical servers running on the connect as many as 1.5 million Windows Server® 2008 operating resumes and 80,000 job system and using Microsoft SQL opportunities; to do so, it would Server® 2005 data management need significantly more software to manage core content computing and storage capacity information on the site. than it had available. “For OCCMatch to grow like we The company developed visual expect it to, we would have had search features based on the to expand our current Windows® Internet Explorer® 8 infrastructure at least tenfold,” Internet browser, using the says Eduardo Pierdant, Chief Microsoft Silverlight™ 2.0 browser Technical Officer at plug-in on the home page to OCCMundial.com. “It would be display job listings. On the site almost impossible to do that cost- home page, job seekers can effectively.” search through and apply for more than 65,000 open job OCCMundial.com knew that opportunities every day. On OCCMatch would help to separate pages, candidates can differentiate its services and post resumes, and hiring provide better value for its customers. It needed to expand
  • 4. After evaluating several cloud computing solutions, including Google App Engine and Amazon Elastic Compute Cloud (EC2), OCCMundial.com chose the Windows Azure™ cloud services operating system. Windows Azure is a development, service hosting, and service management environment hosted on the Internet in Microsoft data centers. The company had developed the OCCMatch recommendation system with the Microsoft Visual C#® development tool using the Microsoft Visual Studio® development system, so OCCMundial.com developers could easily implement and scale OCCMatch in the Windows Azure OCCMatch while avoiding the environment. “We are very used costs associated with developing to Visual Studio,” says Eduardo and managing a complex Flores, Development Manager at technology infrastructure. At the OCCMundial.com. “Developing same time, it wanted to empower for Windows Azure is almost the its developers to continually same as what we were already enhance the algorithm and deliver doing.” even more detailed job matches. “With the Solution OCCMundial.com is using a software-plus-services model to computing power OCCMundial.com elected to connect OCCMatch with the Web deploy OCCMatch using a site. For its Web site of Windows Azure, MapReduce framework, a infrastructure, the company has software framework originally we can provide introduced by Google and widely deployed Windows Server 2008, SQL Server 2005, and Silverlight better service for used on the open source 2.0 in its on-premises data community, which supports center, and it is using Windows more customers parallel distributed computing of Azure computing and storage large data sets on clusters of than we ever could computers. The company resources to run the OCCMatch algorithm. with our current planned to host the framework on an external, Internet-based Running as many as 200 infrastructure.” network, an application delivery instances of Windows Azure system sometimes referred to as simultaneously, OCCMundial.com Eduardo Flores, Development Manager, OCCMundial.com “cloud computing.” can execute millions of
  • 5. OCCMatch operations in parallel— OCCMatch up to three times a with as much processing power week and match up to 1.5 million as needed. The system resumes against 80,000 job compresses and uploads files to offers. And with the ability to a Blob Storage container, and easily scale up computing then it selects information from capacity, the company has the resumes and job listings to be flexibility to enhance the processed based on specific OCCMatch algorithm. criteria. Reduced Costs The resulting matches are With Windows Azure, distributed to other parts of the OCCMundial.com expects to Web site, and e-mail alerts are avoid more than U.S.$500,000 in automatically sent to job capital investments and applicants or hiring managers infrastructure support costs. The (Figure 1). With the vast company can pay for storage and computing power and high computing power as it needs it, availability of Windows Azure, rather than maintaining a peak- OCCMundial.com can process up load infrastructure that would be Figure 1 – When the to 1.5 million resumes two to underutilized during off-peak OCCMatch three times per week. periods. recommendation system connects job openings to “With Windows Azure we’re candidate resumes, match Benefits saving up to $400,000 in alerts are automatically By hosting its OCCMatch hardware costs, plus at least a sent to job applicants or recommendation system with couple hundred thousand dollars hiring managers by e-mail. Windows Azure, for the staff that it would take to OCCMundial.com has enhanced run that infrastructure,” says its ability to provide better service Pierdant. “We can use that to more customers, without investment instead to focus on having to face challenges such as product development.” hardware costs or infrastructure reliability. The company can scale Enhanced Customer Value up OCCMatch easily and Instead of working on efficiently, enhance the job- infrastructure and scalability seeking and recruiting experience issues, OCCMundial.com can for its customers, and reduce focus on developing a more costs, even as the computing complex algorithm, which will requirements of its solution grow. provide more targeted matches between resumes and job Easy Scalability listings. That will improve the job When it was hosted on-premises candidates’ experience and at OCCMundial.com’s data reduce hiring time and costs for center, OCCMatch could recruiters. “With the computing compute 25,000 resumes against power of Windows Azure, we can 20,000 job offers. Using Windows provide better service for more Azure, the company can now run customers than we ever could
  • 6. For More Information with our current infrastructure,” Windows Azure For more information about says Flores. Platform Microsoft products and The Windows Azure platform services, call the Microsoft provides an excellent foundation Sales Information Center at for expanding online product and (800) 426-9400. In Canada, call service offerings. The main the Microsoft Canada components include: Information Centre at (877) • Windows Azure. Windows Azure 568-2495. Customers in the is the development, service United States and Canada who hosting, and service are deaf or hard-of-hearing can management environment for reach Microsoft text telephone the Windows Azure platform. (TTY/TDD) services at (800) Windows Azure provides 892-5234. Outside the 50 developers with on-demand United States and Canada, compute and storage to host, please contact your local scale, and manage Web Microsoft subsidiary. To access applications on the Internet information using the World through Microsoft data Wide Web, go to: centers. In addition, Windows www.microsoft.com Azure serves developers’ connectivity needs through For more information about the following services. OCCMundial.com products and 〉 The Service Bus connects services, visit the Web site at: services and applications www.occ.com.mx across network boundaries to help Additional Resources: View: Download: Windows developers build Azure Platform Training Kit distributed applications. 〉 The Access Control Service View: Architecting and provides federated, Developing for Windows Azure claims-based access control for REST Web services. • Microsoft SQL Azure. Microsoft SQL Azure offers the first cloud-based relational and self-managed database service built on Microsoft SQL Server 2008 technologies. Software and Services • Technologies • Windows Azure − Microsoft ASP.NET − Blob Storage • Microsoft Visual Studio − Microsoft Visual C# − Microsoft Visual Studio This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published November 2009
  • 7. To learn more about the Windows Azure platform, visit: www.windowsazure.com