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Mobile UX
     Jenifer Hanen @msjen
        & Cindy Li @cindyli




                              1
“Sworn by oath to
               uphold you, we are.” -Yoda


MobileUX
Jenifer Hanen & Cindy Li                    2

                                                2
Choose a path:

                            A. mobile web
                            B. mobile app?



MobileUX
Jenifer Hanen & Cindy Li                     3

                                                 3
Keeping the essence of
        your website or product



MobileUX
Jenifer Hanen & Cindy Li          4

                                      4
What is your goal?
                           • Features (camera, microphone,
                                      notifications)

                           • Location

                           • Light weight version of website


MobileUX
Jenifer Hanen & Cindy Li                                       5

                                                                   5
It depends...



MobileUX
Jenifer Hanen & Cindy Li                   6

                                               6
It’s about context



MobileUX
Jenifer Hanen & Cindy Li                        7

                                                7
“Clear, your mind must be
      if you are to discover the
        real villains behind the
                 plot”-Yoda

MobileUX
Jenifer Hanen & Cindy Li           8

                                       8
The Villain is the
                           download speed



MobileUX
Jenifer Hanen & Cindy Li                        9

                                                    9
“If into the security
               recordings you go, only
                pain will you find” -Yoda


MobileUX
Jenifer Hanen & Cindy Li                   10

                                            10
Give users the same
                        features for their
                       security aka privacy
                           preferences

MobileUX
Jenifer Hanen & Cindy Li                      11

                                                   11
Case Study: Gowalla




MobileUX
Jenifer Hanen & Cindy Li                         12

                                                  12
13
 13
“Decide you must how
                to serve them best...”
                           -Yoda




MobileUX
Jenifer Hanen & Cindy Li                 14

                                              14
Allowing users
                            possibilities



MobileUX
Jenifer Hanen & Cindy Li                    15

                                                 15
Case Study: Twitter (m.twitter.com)




MobileUX
Jenifer Hanen & Cindy Li                                     16

                                                              16
One phone to rule them all?




                           You know which one I am talking about.
MobileUX
Jenifer Hanen & Cindy Li                                      17

                                                                   17
I think not.
                               There are many
                               mobile devices,
                            many manufacturers, &
                               many cultures &
                            user needs to be met.




MobileUX
Jenifer Hanen & Cindy Li                            18

                                                    18
Don’t Assume
                     that because you & your tribe love & depend on
                    '_________' mobile that everyone else does, too.




MobileUX
Jenifer Hanen & Cindy Li                                               19

                                                                        19
What are the User's
                       desires, wants, and
                             needs?
                            Do User Research, Work up Personas,
                           Test and then Watch your site's statistics.




MobileUX
Jenifer Hanen & Cindy Li                                                 20

                                                                          20
This brings us back to Choice.
MobileUX
Jenifer Hanen & Cindy Li          21

                                   21
WAIT!
                   Does this mean we have to return to 1999?
              Design & Code two or more sites depending on who is
                        visiting on what multiple devices?


                               ((O.o))

MobileUX
Jenifer Hanen & Cindy Li                                            22

                                                                     22
Take the time

     to consider your internal &
           external users
       Will simplicity or more
       complexity serve them
               better?

MobileUX
Jenifer Hanen & Cindy Li
                                   23
                                   23
One Web Site?
                     Or a Mobile & a Web
                       Site? Or More?
                Does it serve the user and the available resources
              better to have one site using progressive enhancement,
              or a web & a mobile site with a sniffer, or several mini-
                              sites for major devices?

MobileUX
Jenifer Hanen & Cindy Li                                                  24

                                                                           24
Always give the user
                     choice to escape any
                     walled mobile garden.




MobileUX
Jenifer Hanen & Cindy Li                     25

                                                  25
MobileUX
Jenifer Hanen & Cindy Li
                           A KISS for the User   26

                                                 26
Keep it Simple, Sweety

                                Click me, Baby!
                           1-5 clicks vs. 15-20 clicks




MobileUX
Jenifer Hanen & Cindy Li                                 27

                                                          27
Perhaps?
                 For a mobile app put as much complexity in the user
                settings & allow the user to determine the simplicity or
                          complexity of their own experience.




MobileUX
Jenifer Hanen & Cindy Li                                                   28

                                                                            28
Designing for Context
                           means never forgetting
                                  voice.


                              Don't forget the power of voice, sms/text,
MobileUX                     and sensors as well as web or app functions.
Jenifer Hanen & Cindy Li                                                    29

                                                                             29
Mobile apps and web should
               take voice and text usage
                     into account.
                One Simple fix you can do today is make sure that all
                the phone numbers on business mobile sites use <a
                   href="tel:17145551212">1.714.555.1212</a>



MobileUX
Jenifer Hanen & Cindy Li                                               30

                                                                        30
But, think very carefully
              before linking to a sms:

                           <a href="sms:17145551212">Text me!</a>




MobileUX
Jenifer Hanen & Cindy Li                                            31

                                                                         31
Be consistent and coherent
        in the design choices.

                       Would it serve the user better to use common
                         interface & interactions or to innovate?



MobileUX
Jenifer Hanen & Cindy Li                                              32

                                                                           32
Last but not least
                                  don't forget about the physicality of
                              a mobile device in the palm of one's hand.
                           It is an object with limitations of screen, input,
                                        battery, and connectivity.

              How do we as designers work within these constraints
                      to create a great user experience?




MobileUX
Jenifer Hanen & Cindy Li                                                        33

                                                                                 33
Resources


MobileUX
Jenifer Hanen & Cindy Li               34

                                        34
iPhone templates
   Omnigraffle:
   http://graffletopia.com/stencils/413

   Fireworks:
   http://blog.metaspark.com/2009/02/fireworks-toolkit-for-
   creating-iphone-ui-mockups/

   Photoshop:
   http://www.teehanlax.com/blog/2009/06/18/iphone-gui-psd-30/


MobileUX
Jenifer Hanen & Cindy Li                                         35

                                                                  35
iPad:
     http://www.teehanlax.com/blog/2010/02/01/ipad-gui-psd

     Android template photoshop:
     http://www.matcheck.cz/androidguipsd/

     Nokia Templates, Icons and UX Docs:
     http://www.forum.nokia.com/Tools_Docs_and_Code/
     Documentation/Usability/

     Palm pre template:
     http://www.teehanlax.com/blog/2009/07/08/palm-pre-gui-psd/


MobileUX
Jennifer Hanen & Cindy Li                                         36

                                                                       36
Assets to send to Apple



MobileUX
Jennifer Hanen & Cindy Li               37

                                         37
Icon: Png format:
    512x512: for display in the App store
    57x57: for App icon
    29x29: for spotlight search

    Title Treatment:
    Min size:600x600: Title treatment/logo for app should be easy
    to read. Format: vector, eps, ai; transparent psd or tif

    Launch images:
    320x480: include status bar area to display status bar color
    you’ve chosen. First image after launching. Don’t use the splash
    screen, or an about page.

    •Do not submit with rounded corner, shine or a drop shadow

MobileUX
Jenifer Hanen & Cindy Li                                               38

                                                                            38
Standard System
                           Buttons and Icons



MobileUX
Jenifer Hanen & Cindy Li                       39

                                                    39
Toolbar icons: 20x20 (PNG)
   Light is 90° (top of the icon)




   Tab Bar icons: 30x30 (PNG)




   Standard Buttons in Table Rows/UI element: 30x30 (PNG)


MobileUX
Jenifer Hanen & Cindy Li                                    40

                                                             40
Mobile Web Resources:
                       Design for Mobile Wiki:
                       http://patterns.design4mobile.mobi

                       PPK's Mobile browser testing and articles:
                       http://www.quirksmode.org/mobile/

                       MobiForge's Mobile Emulators:
                       http://mobiforge.com/emulators/page/mobile-emulators

                       Mobile Web Application Best Practices:
                       http://www.w3.org/TR/mwabp/

MobileUX
Jenifer Hanen & Cindy Li                                                      41

                                                                                   41
Books:
                       Barbara Ballard,
                       "Designing the Mobile User Experience", 2007, Wiley

                       Brian Fling,
                       "Mobile Design and Development", 2009, O'Reilly Media

                       Matt Jones,
                       "Mobile Interaction Design", 2006, Wiley




MobileUX
Jenifer Hanen & Cindy Li                                                       42

                                                                                42
Flickr CC Photo Credits:
              C-Monster's Donald Judd photo: http://www.flickr.com/photos/arte/4532448832/

              Urban Don's Time Machine 3026 photo: http://www.flickr.com/photos/donpezzano/
              2724171374

              Nataliej's Kiss Me photo: http://www.flickr.com/photos/nataliejohnson/1862352885/

              Ms. Jen's Cubicle Gangsta photo: http://www.flickr.com/photos/msjen/14282969/




MobileUX
Jenifer Hanen & Cindy Li                                                                         43

                                                                                                  43
Thank You!

                                Cindy Li, @cindyli, cindyli.com

                           Jenifer Hanen, @msjen, blackphoebe.com




MobileUX
Jenifer Hanen & Cindy Li
                                                                    44

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Mobile UX

  • 1. Mobile UX Jenifer Hanen @msjen & Cindy Li @cindyli 1
  • 2. “Sworn by oath to uphold you, we are.” -Yoda MobileUX Jenifer Hanen & Cindy Li 2 2
  • 3. Choose a path: A. mobile web B. mobile app? MobileUX Jenifer Hanen & Cindy Li 3 3
  • 4. Keeping the essence of your website or product MobileUX Jenifer Hanen & Cindy Li 4 4
  • 5. What is your goal? • Features (camera, microphone, notifications) • Location • Light weight version of website MobileUX Jenifer Hanen & Cindy Li 5 5
  • 8. “Clear, your mind must be if you are to discover the real villains behind the plot”-Yoda MobileUX Jenifer Hanen & Cindy Li 8 8
  • 9. The Villain is the download speed MobileUX Jenifer Hanen & Cindy Li 9 9
  • 10. “If into the security recordings you go, only pain will you find” -Yoda MobileUX Jenifer Hanen & Cindy Li 10 10
  • 11. Give users the same features for their security aka privacy preferences MobileUX Jenifer Hanen & Cindy Li 11 11
  • 12. Case Study: Gowalla MobileUX Jenifer Hanen & Cindy Li 12 12
  • 13. 13 13
  • 14. “Decide you must how to serve them best...” -Yoda MobileUX Jenifer Hanen & Cindy Li 14 14
  • 15. Allowing users possibilities MobileUX Jenifer Hanen & Cindy Li 15 15
  • 16. Case Study: Twitter (m.twitter.com) MobileUX Jenifer Hanen & Cindy Li 16 16
  • 17. One phone to rule them all? You know which one I am talking about. MobileUX Jenifer Hanen & Cindy Li 17 17
  • 18. I think not. There are many mobile devices, many manufacturers, & many cultures & user needs to be met. MobileUX Jenifer Hanen & Cindy Li 18 18
  • 19. Don’t Assume that because you & your tribe love & depend on '_________' mobile that everyone else does, too. MobileUX Jenifer Hanen & Cindy Li 19 19
  • 20. What are the User's desires, wants, and needs? Do User Research, Work up Personas, Test and then Watch your site's statistics. MobileUX Jenifer Hanen & Cindy Li 20 20
  • 21. This brings us back to Choice. MobileUX Jenifer Hanen & Cindy Li 21 21
  • 22. WAIT! Does this mean we have to return to 1999? Design & Code two or more sites depending on who is visiting on what multiple devices? ((O.o)) MobileUX Jenifer Hanen & Cindy Li 22 22
  • 23. Take the time to consider your internal & external users Will simplicity or more complexity serve them better? MobileUX Jenifer Hanen & Cindy Li 23 23
  • 24. One Web Site? Or a Mobile & a Web Site? Or More? Does it serve the user and the available resources better to have one site using progressive enhancement, or a web & a mobile site with a sniffer, or several mini- sites for major devices? MobileUX Jenifer Hanen & Cindy Li 24 24
  • 25. Always give the user choice to escape any walled mobile garden. MobileUX Jenifer Hanen & Cindy Li 25 25
  • 26. MobileUX Jenifer Hanen & Cindy Li A KISS for the User 26 26
  • 27. Keep it Simple, Sweety Click me, Baby! 1-5 clicks vs. 15-20 clicks MobileUX Jenifer Hanen & Cindy Li 27 27
  • 28. Perhaps? For a mobile app put as much complexity in the user settings & allow the user to determine the simplicity or complexity of their own experience. MobileUX Jenifer Hanen & Cindy Li 28 28
  • 29. Designing for Context means never forgetting voice. Don't forget the power of voice, sms/text, MobileUX and sensors as well as web or app functions. Jenifer Hanen & Cindy Li 29 29
  • 30. Mobile apps and web should take voice and text usage into account. One Simple fix you can do today is make sure that all the phone numbers on business mobile sites use <a href="tel:17145551212">1.714.555.1212</a> MobileUX Jenifer Hanen & Cindy Li 30 30
  • 31. But, think very carefully before linking to a sms: <a href="sms:17145551212">Text me!</a> MobileUX Jenifer Hanen & Cindy Li 31 31
  • 32. Be consistent and coherent in the design choices. Would it serve the user better to use common interface & interactions or to innovate? MobileUX Jenifer Hanen & Cindy Li 32 32
  • 33. Last but not least don't forget about the physicality of a mobile device in the palm of one's hand. It is an object with limitations of screen, input, battery, and connectivity. How do we as designers work within these constraints to create a great user experience? MobileUX Jenifer Hanen & Cindy Li 33 33
  • 35. iPhone templates Omnigraffle: http://graffletopia.com/stencils/413 Fireworks: http://blog.metaspark.com/2009/02/fireworks-toolkit-for- creating-iphone-ui-mockups/ Photoshop: http://www.teehanlax.com/blog/2009/06/18/iphone-gui-psd-30/ MobileUX Jenifer Hanen & Cindy Li 35 35
  • 36. iPad: http://www.teehanlax.com/blog/2010/02/01/ipad-gui-psd Android template photoshop: http://www.matcheck.cz/androidguipsd/ Nokia Templates, Icons and UX Docs: http://www.forum.nokia.com/Tools_Docs_and_Code/ Documentation/Usability/ Palm pre template: http://www.teehanlax.com/blog/2009/07/08/palm-pre-gui-psd/ MobileUX Jennifer Hanen & Cindy Li 36 36
  • 37. Assets to send to Apple MobileUX Jennifer Hanen & Cindy Li 37 37
  • 38. Icon: Png format: 512x512: for display in the App store 57x57: for App icon 29x29: for spotlight search Title Treatment: Min size:600x600: Title treatment/logo for app should be easy to read. Format: vector, eps, ai; transparent psd or tif Launch images: 320x480: include status bar area to display status bar color you’ve chosen. First image after launching. Don’t use the splash screen, or an about page. •Do not submit with rounded corner, shine or a drop shadow MobileUX Jenifer Hanen & Cindy Li 38 38
  • 39. Standard System Buttons and Icons MobileUX Jenifer Hanen & Cindy Li 39 39
  • 40. Toolbar icons: 20x20 (PNG) Light is 90° (top of the icon) Tab Bar icons: 30x30 (PNG) Standard Buttons in Table Rows/UI element: 30x30 (PNG) MobileUX Jenifer Hanen & Cindy Li 40 40
  • 41. Mobile Web Resources: Design for Mobile Wiki: http://patterns.design4mobile.mobi PPK's Mobile browser testing and articles: http://www.quirksmode.org/mobile/ MobiForge's Mobile Emulators: http://mobiforge.com/emulators/page/mobile-emulators Mobile Web Application Best Practices: http://www.w3.org/TR/mwabp/ MobileUX Jenifer Hanen & Cindy Li 41 41
  • 42. Books: Barbara Ballard, "Designing the Mobile User Experience", 2007, Wiley Brian Fling, "Mobile Design and Development", 2009, O'Reilly Media Matt Jones, "Mobile Interaction Design", 2006, Wiley MobileUX Jenifer Hanen & Cindy Li 42 42
  • 43. Flickr CC Photo Credits: C-Monster's Donald Judd photo: http://www.flickr.com/photos/arte/4532448832/ Urban Don's Time Machine 3026 photo: http://www.flickr.com/photos/donpezzano/ 2724171374 Nataliej's Kiss Me photo: http://www.flickr.com/photos/nataliejohnson/1862352885/ Ms. Jen's Cubicle Gangsta photo: http://www.flickr.com/photos/msjen/14282969/ MobileUX Jenifer Hanen & Cindy Li 43 43
  • 44. Thank You! Cindy Li, @cindyli, cindyli.com Jenifer Hanen, @msjen, blackphoebe.com MobileUX Jenifer Hanen & Cindy Li 44