This week, we distill insights around Multilogue - a live online interactive meeting developed by MSLGROUP to help global organisations collaborate and co-create in real time. For more about Multilogue, visit: http://peopleslab.mslgroup.com/peoplesinsights/multilogue-peoples-insights-volume-2-issue-35 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on reputation, employee engagement and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities. We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook. For more, see: http://peopleslab.mslgroup.com/future-of-engagement

1. Reputation | Employee Engagement | Citizenship
Multilogue
By MSLGROUP
People’s Insights: Volume 2, Issue 35

2. Multilogue: the future of corporate
events?
Multilogue is a live online
interactive meeting that
allows large groups of
people, from all around
the world, to chat with
each other, in real time.
It is especially popular
among global companies,
and has been used as an
extension of face-to-face
meetings and even as a
substitute (eliminating the
travel time, costs and
logistics involved in
organizing large-scale
physical events).

3. Leveraging networked technologies
The particularity of
Multilogue is that it is a
private social network used
uniquely in the corporate
environment.
Access to a Multilogue
discussion is only granted
upon invitation so only
those concerned can
participate. At the end of a
session, all the data
exchanged remains the
exclusive property of the
corporation. It is analysed
and summarized to guide
company strategy.

4. Live moderation in employees’ native
languages
On the day of the
Multilogue meeting, a team
of client stakeholders,
MSLGROUP moderators
and MSLGROUP technical
support experts come
together at a central hub.
There is at least one
moderator per language in
order to bring insights from
every part of the world.

5. Real time analysis
Some clients like to get the summary from
the moderation team every 45 minutes.
For them, it is like putting their finger on
the pulse of the organisation. They want
to be able to stir the conversations and
dig deeper in some of the most fruitful
ideas being exchanged.
Henjo Guitjens
CEO, MSLGROUP in the Netherlands
A team of moderators
follow the discussion in real
time. The software
functionalities allow them to
qualify, track and rank
comments as they are
made.

6. Post event analysis
We monitor what is being said. We then
summarize the key points and analyses
and employees’ ideas. Personally I think
the real value of Multilogue is the
moderation. Instead of employee
comments being lost in cyberspace, people
are genuinely heard and answered to.
Marine Wallace
Director Brand & Talent Practice,
MSLGROUP In the Netherlands
After the event, moderators
summarize the ideas,
questions and
recommendations. They
identify key themes and
present a report that can
guide the company’s
strategy.

7. Answer to collaborating across
borders and time zones
MSLGROUP has
organised Multilogue
meetings for global
companies, connecting
teams from 25 people to
over 50,000.
The tool has been used in
several ways: from
discussing strategy with
board members, to
brainstorming within an
international marketing
team or even co-creating
company values with
employees.
In the next slides, we explore some
of these use cases.

8. MSLGROUP's own Multilogue
MSLGROUP was formed in
2009, and opted for a
Multilogue to discuss the
new company’s vision with
new colleagues from 35
countries.
CEO Olivier Fleurot hosted
the Multilogue, which
spanned over 28 hours and
saw 1,200 participants
(50% of all employees).
Source: youtube.com/watch?v=P3k-38AQWVM

9. Introducing a new brand signature
at AXA
When AXA decided to reshape the company’s brand
positioning they needed to
bring on board all their staff.
The challenge was to
introduce the new values
and inspire the staff to
adopt new behaviours.
AXA opted for a Multilogue
and invited all 120,000
employees to address
questions such as ‘What
does it mean to be
attentive? How will I adapt
my behaviour to deliver the
brand promise?’
Source: youtube.com/watch?v=-1RhB8Joq7Y

10. Results of the AXA Forum
Discussions were
organized in 9 different
languages and the meeting
was live for 24 hours.
42 top CEOs of AXA were
asked to post a video
testimonial (in their own
language) about how the
brand signature would
affect their local market.
Of the 120,000 employees
invited, 41% or 54,000
employees participated,
representing 59 countries,
and posting over 19,000
comments.

11. Beyond the forum
Seeing the volume and
quality of discussion, AXA
leaders integrated the main
findings in their local
business plans.
A new global intranet was
created based on the key
topics that emerged. The
most active contributors
from the Multilogue were
identified as “champions”
for certain topics.
Source: linkedin.com/company/axa
A new web magazine was
launched using the views
and anecdotes shared
online as a starting point.

12. Co-creating values at GDF SUEZ
When Gaz de France and
SUEZ merged to become
GDF SUEZ it was the birth
of a new company with a
workforce of 210,000
employees in 30 countries
and speaking 7 different
languages.
GDF SUEZ opted for a
Multilogue to co-create a
unified identity across
the company and
proactively address the
risk of a culture clash.
Source: blog.mslgroup.com

13. Creating a culture of open dialogue
48,000 employees took the
opportunity to participate in
the discussion and
generated 12,000
comments.
Their feelings and votes
were analysed and resulted
in the launch of the new
GDF SUEZ values a few
months later.

14. Breaking the walls between silos and
generations
Particularly through the power of social
media, employees – and other stakeholders –
have become used to new means of
communication. Today, collaboration is key:
People want to be asked and they want to
feel that they participate in decision making
processes. An A-to-B-information flow is thus
outdated.
Julia Christoph
Senior Consultant - Brand & Talent,
MSLGROUP Germany
Multilogue is more than a
cost effective solution to
host companywide
discussions.
The live human moderation
ensures that the
conversation is influenced
in real time and that the key
findings are extracted and
analysed.
Employees feel empowered
to have a say and they
share a common energy
during this live social
experience.

15. Transparency, openness and
co-creation
What if a brand created a global think tank
in real-time and had the best, brightest and
most passionate minds and influencers
working on a project? Social media has
allowed for the walls to come down... This
global collaboration tool of Multilogue will
help more amazingly brilliant ideas meet
and merge and come to life.
Sarah Thompson
Digital and Social Leader, MSLGROUP,
Canada
A Multilogue promotes
transparency, openness
and co-creation.
It creates a culture that is
especially valued by Gen
Y workers and will appeal
to brands that want to
leverage the power of
online meetings for
engaging employees.

16. Read People’s Lab insights & foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog , quarterly
magazine and annual report.
MSLGROUP
INSIGHTS NETWORK
100+ MSLGROUP planners
share and discuss inspiring
projects on reputation,
employee engagement and
citizenship.
PEOPLE’S INSIGHTS
WEEKLY BLOG
PEOPLE’S INSIGHTS
QUARTERLY MAGAZINE
We deep dive into
conversations around one
project to distill insights and
foresights.
Every quarter, we compile the
best insights from the network
and the blog into a magazine,
as a showcase of our
capabilities.
For more, visit http://peopleslab.mslgroup.com/peoplesinsights

17. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for innovation,
storytelling and change.
For more, visit http://peopleslab.mslgroup.com/peoplesinsights

18. For People’s Lab solutions,
please contact:
pascal.beucler@mslgroup.com