50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vote.Give.Grow. . For more, see:http://peopleslab.mslgroup.com
2. Vote.Give.Grow
Starbucks is investing $4 million in US communities through grants to
more than 120 non-profits. The money is allocated as per vote share of
those registered on www.votegivegrow.com for April 2012.
Source: http://votegivegrow.com
3. Voting process
Users can sign in or register with a Starbucks Card, after which they can
vote for an organisation in their community. After voting, users can
return every week in April to vote again.
Source: https://www.starbucks.com/account/card/addcard#1 , http://www.starbucksmelody.com/2012/04/06/vote-
give-grow-at-starbucks-open-thread/
4. Break-up of grants
The size of the grant each non-profit receives is determined by weekly
online votes. Vote share will determine the final ranking of organisations
within a region. The smallest grant is $5,000 and the largest is $50,000.
Source: http://www.businessandleadership.com
5. Power to the people, for the people
Each individual can make a difference to his/her community.
Vote.Give.Grow empowers people by having them vote for a cause that
will create a better neighbourhood in sectors like education and housing.
Source: http://www.opportunityfinance.net/votegivegrow/
6. Benefits for non-profits
Other than providing financial support, the initiative is a platform for
non-profit organisations. The campaign meets Starbucks' objective of
raising awareness by increasing the non-profits' visibility.
Source: http://peopleslab.mslgroup.com
7. Content for Starbucks
Non-profits created videos and images to send out their messages,
giving Starbucks content. An increasing number of brands are turning to
content from partners to create a diverse experience for users.
Source: http://advnturesspairit.wordpress.com/ , http://www.votegivegrow.com/
8. Virality of the movement
The movement caught speed when the non-profits made the most of
their own network by asking supporters to vote for them. This sparked
many conversations on the web, making the movement a success.
Source: http://twitter.com , http://www.uppermichiganssource.com/
9. Voting for corporate citizenship
Many corporate citizenship projects – including Mahindra Rise and Intel
Innovators – have a voting mechanism. This gives people a sense of
belonging, involvement and ownership with respect to the community.
Source: http://twitter.com
10. Starbucks' commitment
Starbucks aims to bring people together, inspire change and make a
difference. It has initiated an array of programmes around community
revitalisation, which foster customer loyalty.
Source: http://me.starbucks.com , http://www.starbucks.com
11. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
12. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com
13. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
14. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com