50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Mahindra Spark The Rise. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 9
Mahindra Spark
the Rise

2. Mahindra 'Spark The Rise'
A digital platform by Mahindra for the public to submit project plans
(Sparks) under topics that are of concern to India - agriculture,
infrastructure, health, etc. The best Sparks are funded by Mahindra.
Source : http://www.sparktherise.com/ , http://www.burnyourfuel.com/cars/mahindra/mahindra-
spark-the-rise-campaign/

3. Individuals, organisations and companies
registered in India are eligible
Participants include those submitting ideas and engaging on the page.
They should be at least 18 years old and India residents. They submit a
project name, category, description and say why their idea works.
Source : http://www.sparktherise.com/projectdetail.php?pid=5433 ,
http://www.linkedin.com/groups/Spark-Rise-idea-submit-initiative-4081665

4. Judging criteria: Impact, feasibility, innovation
6 projects each month get Rs 4,00,000. After 6 months, top 2 fan-voted
projects of each month go into the finale; 6 more are selected by a jury.
Winner gets Rs 40,00,000; top 3 runners-up get Rs 20,00,000 each.
Source : http://indiainvents.blogspot.in/2011/09/mahindra-rise-contest-generates-many.html ,
http://twitter.com

5. From 'Rise' to 'Spark The Rise'
'Rise' is a call to action, encouraging people to think creatively and
make a difference. The new integrated media campaign aims to create
a spark that ignites a revolution.
Source : http://www.fastcoexist.com/1678634/mahindra-wants-to-spark-the-rise-in-india ,
http://www.campaignindia.in/Video/266713,mahindra-launches-spark-the-rise-initiative-with-
new-campaign.aspx

6. An interest in nation-building
Despite its quick economic growth, India faces plenty of challenges.
The platform gives Indians a voice and a platform to make a societal
change by working with others.
Source : http://rise.mahindra.com/spark-the-rise-make-your-voice-heard/ ,
http://www.scoop.it/

7. Empowering Indians through connections
The community sparks ideas and conversations between participants,
volunteers and experts even after voting ends. Connections occur
between like-minded people, volunteers, advisors, voters and donors.
Source : http://rise.mahindra.com/anand-grassroots-movements/ ,
http://www.sparktherise.com/discussions.php?topicId=121

8. Sparking the rise for other stakeholders
The platform enables customers, owners and community to create a
better future for each other. Project champions contribute ideas,
Mahindra funds them, the public decides which get funded.
Source: http://peopleslab.mslgroup.com

9. The genesis
Mahindra has lived the culture and value system of Rise through its
products and services for years. Ambition, creativity and initiative are
part of the employee-customer-community culture at Mahindra.
Source: http://rise.mahindra.com/the-story-of-rise/

10. The ideal crowdsourcing channel
Just like Dell and GE used social media to source insights, Mahindra –
by sparking conversations, creating connections and providing an open
platform to the youth - increased its visibility.
Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/ ,
http://www.ecomagination.com/

11. Crowdsourcing for corporate citizenship
The campaign taps into the excitement of crowdsourcing to promote
corporate citizenship, both for Mahindra and its stakeholders.
Crowdsourcing insights empower people to shape their future.
Source: http://www.rightrespect.org/2010/11/29/promoting-corporate-citizenship-by-
crowdsourcing-market-power/ , www.celsias.co.nz/article/why-crowdsourcing/

12. A smash hit
Spark The Rise had over 300,000 visitors and over 2,000 entries in the
first month, creating a ripple effect of thousands of online conversations.
It has the potential to offer solutions impacting millions.
Source : http://www.rediff.com/business/slide-show/slide-show-1-special-how-mahindra-is-
scripting-a-rising-on-the-internet/20111125.htm , http://www.facebook.com , http://www.twitter.com

13. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

14. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

15. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

16. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

17. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com