As revenue increases, enterprises will shift from cost cutting to growth, with information and communications technology playing an important role by increasing efficiency and productive capacity. Watch webinar at: http://www.brighttalk.com/webcast/7206

1. Telecommunications
Industry Association (TIA)
Webinar
Growth on the ICT Enterprise Horizon
Analysis Based on TIA’s 2010 ICT Market Review & Forecast
Presented by Economist Arthur Gruen, With Independent Analyst
Ashok Kumar, New Media Systems, Inc.
April 1, 2010

2. 3-5 Year Forecast and
Global in Scope
• Report produced by TIA annually since 1986
• Economists Wilkofsky-Gruen Associates
• Online version through TelecomTV
• Segments information by:
– Geography (U.S., international, global)
– Sectors & services:
• Landline
• Wireless
• Enterprise
• Network equipment
• Broadband
• VoIP
• Data transport
• Internet access
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3. Global Market Forecast
• Mobiledata-services demand skyrocketing
• Average Revenue Per User (ARPU) principal driver
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4. Enterprise Market Drivers
• Post-recession recovery 2010-13 dominant driver for
next four years
• Boom in videoconferencing and Web conferencing
• Convergence to IP technologies
• Need for more bandwidth
• Upgrades to accommodate the transition to IPv6
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5. 2013 Market - $565B
We expect the overall market to rise to $565B in 2013 from
$499.4B in 2009, a 3.1% compound annual increase.
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6. U.S. Equipment Spending
The total enterprise equipment market will expand at a 3%
compound annual rate to $112.6B in 2013 from $100.1B in 2009.
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7. Voice Systems/Messaging
Rebounds
By 2013 voice systems and voice messaging will be the faster-
growing category.
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8. Tracking the Rebound
Overall voice-centric market projected to expand at a 5%
compound annual rate during the next four years, rising to
$28.2B in 2013 from $23.1B in 2009.
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9. Revisiting Promise of UC
Enhanced productivity will play a role in promoting growth for the
UC market, which should stabilize in 2011 and expand during
2012–13 as the economy expands.
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10. Videoconferencing Equipment
Spending Growth
The equipment component of the market is forecast to overtake
the public room component in 2011.
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11. Videoconferencing Spending
Upward Trend Continues
Overall market projected to grow at a compound annual rate of
8.3% from $2.1B in 2009 to $2.9B in 2013.
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12. Web Conferencing Spending
Growth for the entire forecast period will average 14.9% on a
compound annual basis, with spending increasing from $1.55B
billion in 2009 to a projected $2.7B in 2013.
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13. Slow but Steady
Audioconferencing Growth
By 2013, service bureau spending will total an estimated $3.4B,
up 4.1% on a compound annual basis from 2009.
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14. Overall Conferencing Spending
The market as a whole will grow at an estimated 8.2%
compound annual rate. By 2013, spending will total an estimated
$9B.
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15. Contact Center Spending
The overall contact center market will expand at a 3.2%
compound annual rate during the next four years, rising to an
estimated $10.1B in 2013 from $8.9B in 2009.
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16. Data Communications and
Internetworking Recovery
Overall spending will expand from $84.1B in 2009 to an
estimated $93.4B in 2013, a 2.7%compound annual increase.
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17. IP Virtual Private Network
Opportunities
Spending on network-based IP VPN service will rise from $6B in
2009 to $11.7B in 2013, an 18.3% compound annual increase.
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18. More Customer-Premises
Services
By 2013, leased line spending projected to total $13.45B, a 2.4%
compound annual increase from $12.25B in 2009.
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19. Overall Data Communications
Services Spending Rebounds
Beginning in 2011, a rebound in leased lines and faster growth in
the IP VPN will help total data communication service revenue
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growth.

20. Enterprise and the
Environment
• Focus on Green Initiatives:
– Growth in Conferencing Services
– Reducing Data Center Energy Use
– Managing Carbon Footprint
– Sustainable Networks
– Emergence of Smart Devices
• Motivation:
– Public Service/PR
– Cost Savings
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21. More on Other Sectors Soon
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22. Research Methodology
1. Reference unbiased, respected third-party sources
2. Identify underlying economic, technological, regulatory
and competitive factors
3. Develop models to quantify impact of factors on industry
revenues
4. Create forecast scenario for each causative factor and
assign relative significance weight
5. Apply proprietary mathematical models and algorithms to
compute range of prospective results
6. Tune the results based on professional expertise and
institutional knowledge
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23. How To Order
TIA’s 2010 ICT Market
Review & Forecast
Mobile and Wireless
Communications
Chapter Is Available
Today
http://www.tiaonline.org/market_intelligence/mrf/index.cfm
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24. TIA: A World-Recognized Authority
Since 1924, TIA has represented the global information
and communications technology (ICT) industry
Works through Policy, Standards, Environment,
Intelligence and Networking
3,000 TIA standards developed, including:
New Committee: Smart Communications Devices
Data centers and Cat 5/Cat 6 cabling
Cell towers and CDMA technology
CALEA and P25
Ethernet
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25. TIA Board of Directors
Recognized leadership
Advances association mission
ADTRAN | Alcatel-Lucent | ANDA Networks | AttivaCorp | Cisco
Systems | Ericsson, Inc. | GENBAND, Inc. | Graybar | Henkels & McCoy
| ILS Technology | Intel Corp. | Intersect, Inc.| LGE | Microsoft | Nokia
Siemens Networks | Openwave, Inc. | Panasonic Computer Solutions
Co. | Powerwave Technologies| Qualcomm | Research In Motion |
Sumitomo Electric Lightwave Corporation | Tellabs | Tyco Electronics |
Ulticom, Inc. | Wirefree
Advisors to the Board: FAL Associates | Orca Systems | Telcordia
Technologies
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26. TIA’s Policy Agenda
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27. Thank You!
Contact TIA at
msnyder@tiaonline.org
tiaonline.org
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