Finding a Great Job in Today's Tough Economy
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The document discusses finding a job for a new college graduate in today's tough economy. It begins by framing the problem and outlining an approach using the "UX stack" framework of purpose, audience, content, context, and media. It then addresses each element, focusing on understanding the hiring manager's perspective to develop a compelling message about the job seeker's skills and value. The presentation emphasizes relationship building, gaining experience over multiple job phases, and seizing opportunities ambitiously.
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Finding a Great Job in Today's Tough Economy
- 1. The Opportunity December 5, 2011 UT Dallas Organizational Behavior Marcelo Somers BehindCompanies.com
- 4. By day...
- 5. The Syndicate The Web’s Most Influential Blog Sponsorship Network BEHINDCOMPANIES By night...
- 6. We have a problem Marcelo Somers 6 BehindCompanies.com
- 7. 1.7M 2011 Graduates Marcelo Somers 7 BehindCompanies.com
- 8. 1.7M 2011 Graduates 13.3M Unemployed Marcelo Somers 8 BehindCompanies.com
- 9. 1.7M 2011 Graduates 13.3M 120,000 New Jobs Added November 2011 Unemployed Marcelo Somers 9 BehindCompanies.com
- 10. This recession will end...
- 11. This one will not... $7,000 $5,250 Average GDP per Capita olution $3,500 I ndustri al Rev $1,750 $0 1 1000 1500 1600 1700 1820 1870 1900 1913 1950 1967 1985 2003 Marcelo Somers 11 BehindCompanies.com
- 13. In the next 30 years, more people worldwide will be graduating through education than since the beginning of history. http://www.flickr.com/photos/woodsbarrack/5201095371/
- 14. The THE OPPORTUNITY Opportunity Marcelo Somers 14 BehindCompanies.com
- 15. The Opportunity is there to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy real needs, to run from the mediocre middle and to change everything. – Seth Godin Marcelo Somers 15 BehindCompanies.com
- 16. Today’s Topic Marcelo Somers 16 BehindCompanies.com
- 17. Today’s Topic How can a new undergrad find a great job in today’s tough Economy? Marcelo Somers 17 BehindCompanies.com
- 18. But first... THE OPPORTUNITY Marcelo Somers 18 BehindCompanies.com
- 19. One size doesn’t fit all. Marcelo Somers 19 BehindCompanies.com
- 20. We need a framework to approach this problem. Marcelo Somers 20 BehindCompanies.com
- 21. @Kraemer Marcelo Somers 21 BehindCompanies.com
- 22. @Kraemer The UX Stack Marcelo Somers 22 BehindCompanies.com
- 23. Purpose Audience Content Context Media Marcelo Somers 23 BehindCompanies.com
- 24. Purpose THE OPPORTUNITY Marcelo Somers 24 BehindCompanies.com
- 25. Why are we doing this? Marcelo Somers 25 BehindCompanies.com
- 26. Why are we doing this? Let’s start with some questions... Marcelo Somers 26 BehindCompanies.com
- 27. Why are we doing this? What are you excited or curious about? Marcelo Somers 27 BehindCompanies.com
- 28. Why are we doing this? When have you been happiest and/or most fulfilled Marcelo Somers 28 BehindCompanies.com
- 29. Why are we doing this? What makes you unique? Marcelo Somers 29 BehindCompanies.com
- 30. An Example Accumulated experience can at times become an obstacle in thinking creatively. Knowing that “it can’t be done” because you can recount each of the failed attempts in the last 20 years to solve the problem can be a boat anchor on insight and imagination. This not only effects individuals, but happens to companies as they age. – Steve Blank Marcelo Somers 30 BehindCompanies.com
- 31. College Majors Marcelo Somers 31 BehindCompanies.com
- 32. Audience THE OPPORTUNITY Marcelo Somers 32 BehindCompanies.com
- 33. Who are we communicating with? Marcelo Somers 33 BehindCompanies.com
- 34. We found a job. Marcelo Somers 34 BehindCompanies.com
- 35. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Marcelo Somers 35 BehindCompanies.com
- 36. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Marcelo Somers 36 BehindCompanies.com
- 37. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Coordination of version releases into the training environment and contents of training documentation. Marcelo Somers 37 BehindCompanies.com
- 38. Put yourself in the hiring manager’s shoes... Marcelo Somers 38 BehindCompanies.com
- 39. Responsible for conducting moderately complex technical training courses for customers and/or employees in the use of multiple products. Develops and conducts classroom training programs for employees, customers, vendors and/or associates. Coordination of version releases into the training environment and contents of training documentation. Marcelo Somers 39 BehindCompanies.com
- 40. Put yourself in the hiring manager’s shoes... Helps people understand things easily Communicates well Learns quickly Comfortable with technology Marcelo Somers 40 BehindCompanies.com
- 41. Content THE OPPORTUNITY Marcelo Somers 41 BehindCompanies.com
- 42. Marcelo Somers 42 BehindCompanies.com
- 43. T echn ology Marcelo Somers 43 BehindCompanies.com
- 44. Le arns Q uickly Marcelo Somers 44 BehindCompanies.com
- 45. hing, Teac cates muni Com ell W Marcelo Somers 45 BehindCompanies.com
- 46. Marcelo Somers 46 BehindCompanies.com
- 47. 29% Marcelo Somers 47 BehindCompanies.com
- 48. Marcelo Somers 48 BehindCompanies.com
- 49. Marcelo Somers 49 BehindCompanies.com
- 50. Marcelo Somers 50 BehindCompanies.com
- 51. 50% Marcelo Somers 51 BehindCompanies.com
- 52. Who are you? Marcelo Somers 52 BehindCompanies.com
- 53. Who are you? “My goal is to gain a job where my skills can be used to help a company” Marcelo Somers 53 BehindCompanies.com
- 57. Exercise Write a single sentence that tells an employer who you are and what you do. Marcelo Somers 57 BehindCompanies.com
- 58. Context THE OPPORTUNITY Marcelo Somers 58 BehindCompanies.com
- 59. The Bad (Great) News Relationships trump everything. Marcelo Somers 59 BehindCompanies.com
- 60. 10 Helps for Every Ask Don’t wait until you need something to build a relationship. Marcelo Somers 60 BehindCompanies.com
- 61. Media Marcelo Somers 61 BehindCompanies.com
- 62. Building Context Marcelo Somers 62 BehindCompanies.com
- 67. Not Overnight Marcelo Somers 67 BehindCompanies.com
- 71. Get Creative Marcelo Somers 71 BehindCompanies.com
- 72. Video Marcelo Somers 72 BehindCompanies.com
- 73. The Next 5 Years Marcelo Somers 73 BehindCompanies.com
- 74. 3 Phases of a Job Marcelo Somers 74 BehindCompanies.com
- 75. 3 Phases of a Job 1. Learning Marcelo Somers 75 BehindCompanies.com
- 76. 3 Phases of a Job 1. Learning 2. Contributing Marcelo Somers 76 BehindCompanies.com
- 77. 3 Phases of a Job 1. Learning 2. Contributing 3. Personal & Professional Growth Marcelo Somers 77 BehindCompanies.com
- 78. Be Opportunistic Marcelo Somers 78 BehindCompanies.com
- 79. The only thing any of us are going to regret is if we don’t aim big enough. If you don’t feel you are now in a position to do the best work of your entire career, to look back and say ‘I was there’ ‘I did this’ ‘I made this thing a reality,’ then we you need to find a new position. This chance will never come again. We are so lucky that this opportunity even came this once.” – John Gruber Marcelo Somers 79 BehindCompanies.com
- 80. Thank You. @marcelosomers me@marcelosomers.com BehindCompanies.com