TEDxMonterey - Collective Action for Revolutionaries

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Margarita Quihuis

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•@msquihuis

The Source and Potential
Solutions to Big Global
Challenges is Rooted in
Behavior

Behavior Design in 5 Steps:
1. Choose behavior
2. Choose metric
3. Prototype an intervention
4. Measure impact
5. Iterate
5. Iterate
5. Iterate
5. Iterate
5. Iterate
5. Iterate
5. Iterate

“Put Hot Triggers In the Path of Motivated People”
~BJ Fogg
~BJ Fogg
~BJ Fogg

What Causes Behavior Change?
3 elements must converge for a behavior to occur:
Motivation + Ability + Trigger
When a behavior does not occur, at least one of those
elements is missing.

Triggers can lead to a chain of behaviors
so...
start with the simplest effective behavior...
(in startups, this would be minimum viable
product)

Triggers can lead to a chain of behaviors
so...
start with the simplest effective behavior...
(in startups, this would be minimum viable
product)

Bartle’s Player Profiles

TEDxMonterey - Collective Action for Revolutionaries

TEDxMonterey - Collective Action for Revolutionaries

TEDxMonterey - Collective Action for Revolutionaries

TEDxMonterey - Collective Action for Revolutionaries

TEDxMonterey - Collective Action for Revolutionaries

TEDxMonterey - Collective Action for Revolutionaries

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TEDxMonterey - Collective Action for Revolutionaries

1.

2. •Twitter hashtag #tedxmonterey •@msquihuis

3.

4.

5. The Source and Potential Solutions to Big Global Challenges is Rooted in Behavior

6.

7. Behavior Design in 5 Steps: 1. Choose behavior 2. Choose metric 3. Prototype an intervention 4. Measure impact 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate

8. “Put Hot Triggers In the Path of Motivated People” ~BJ Fogg ~BJ Fogg ~BJ Fogg

9. What Causes Behavior Change? 3 elements must converge for a behavior to occur: Motivation + Ability + Trigger When a behavior does not occur, at least one of those elements is missing.

10. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)

11. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)

12.

13.

14. Bartle’s Player Profiles

Notas del editor

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