How Nokia can support you in monitizing by publishing your app in Ovi Store

1. Ovi Store Merchandizing
for developers and publishers
It’s all about:
Mikael Stendahl - Scale
Services Sales - Effort
Nokia Nordics & Baltics - Relevance

2. 165 Million Active Users

3. 250 000 New Signups Every Day

4. over 3.0 Million downloads / day
(over 1 Billion/year at constant rate)

5. Billing Integration with 91 Operators Worldwide
(3/4 consumers prefer operator billing)

6. Nokia simplifies the offering.
Java apps
Web apps
Native apps
Nokia radically focuses its development offering, greatly simplifying life for
developers and increasing investment in strategic technology.
8 © 2010 Nokia, Mikael Stendahl

7. Ovi Store Device platforms, clarified
Phones Smartphones Computers
(S40) (Symbian) (MeeGo / Maemo)
Basic devices for the Democratizing the Leading the evolution of
masses. smartphone. mobile computing
Develop Java apps Develop Native Apps (Qt) Develop Native Apps (Qt)
Develop Web Apps Develop Web Apps
(Qt Web kit & HTML5) (Qt Web kit & HTML5i)
9 © 2010 Nokia, Mikael Stendahl

8. 92 Developers with Over 1 Million downloads
(from 70 on 1st of October)

9. 1.5 Million Downloads of Nokia QT SDK

10. Ovi App Wizard
Ovi App Wizard is a fast, easy and free way to mobilize and monetize your
web content (in RSS/Atom format) for Ovi Store
• Free to use. No registration fee
• Open to all businesses and individuals
• No programming skills required
• Only takes minutes to create
• Apps delivered into Ovi Store within
24 hours of submission
• Distribute apps that work on nearly
every Nokia handset to millions through
Nokia’s Ovi Store
http://appwizard.ovi.com
15 © 2010 Nokia, Mikael Stendahl

11. Ovi Publish
Benefits of publishing in Ovi Store
• Easy access to a single sales channel
reaching millions of consumers
around the world
• Monetize your applications and content
with Nokia-provided credit card
and operator billing
• Rewarding 60-70% developer revenue
share depending on payment method
• Fast time-to-market via Ovi Publish site
• Sales and usage reports, updated daily
• Liberal content validations and quality
assurance procedures make it easy to
get your products to market Only 1€ Signup Fee
http://publish.ovi.com
16 © 2010 Nokia, Mikael Stendahl

12. Ovi Store
Recommended section
• Nokia will promote relevant local apps
on Ovi Store, main section (Recommended).
• 10 positions, out of 30, on the main Ovi
Store view are managed by Nokia Nordic
team for promotion of locally relevant
apps on a weekly basis.
17 © 2010 Nokia, Mikael Stendahl

13. topApps
• Nokia will preinstall an application
called topApps on all our upcoming
devices in the Nordic & Baltic region.
• Added to the Home Screen to help
consumers keep in touch on the hottest
downloads every day!
• Nokia Nordic team will add locally
relevant apps to topApps, on monthly
basis.
• This is a great opportunity to
secure the distribution of your apps
to already engaged consumers.
18 © 2010 Nokia, Mikael Stendahl

14. Ovi Store marketing
Nokia.local pages
• Promo banners on nokia.local main pages on a rolling basis for OVI Store and local apps.
XML based banner showing
relevant content to Danish
users. Note that this XML feed
will be used by external
partners as well (operators,…)
= more visibility for your apps
Fixed
banners
19 © 2010 Nokia, Mikael Stendahl

15. Ovi Store marketing
ATL/BTL campaigns
• Nokia will continue to do large 360 ATL/BTL
campaigns with Ovi Store being the key
service promoted.
• The campaigns will include local
content.
• Examples:
- OVI Store TV spots inc local apps
- Retail / POS materials inc local apps
- BTL materials including local apps
20 © 2010 Nokia, Mikael Stendahl

16. Expanding Monetization and Merchandizing Opportunities
New Features
In-App Advertising

17. Case Study – Liquid Air Lab Radio App Success Story
22 © 2010 Nokia, Mikael Stendahl

18. Nokia Nordic Blog for developers
http://blogs.nokia.com/nordicblog - Twitter tag #nokiadev
News, competitions, contact info, event calendar
23 © 2010 Nokia, Mikael Stendahl

19. Our Developer Story is Gaining Momentum

20. Thank You
Ovi Publish Support
PublishToOvi.Support@nokia.com
Sales & Marketing Support
mikael.stendahl@nokia.com
@mstendah in Twitter
Developer Support – Forum Nokia
gian-luca.cioletti@nokia.com