1. FOR IMMEDIATE RELEASE<br />CREME OF NATURE® ADDS FIVE NEW REMARKABLE SHINE PRODUCTS TO ARGAN OIL LINE <br /> All Infused with Certified Organic Argan Oil from Morocco for Remarkable Shine and Intense Moisture<br />(JACKSONVILLE, FL) March 24, 2011—Creme of Nature® continues to shine, expanding its innovative line of products with Certified Organic Argan Oil from Morocco with five new remarkable shine products including the Creme of Nature with Argan Oil Treatment, Moisture & Shine Shampoo, Intensive Conditioning Treatment, Strength & Shine Leave-In Conditioner and Oil Moisturizer. Creme of Nature is the first to bring Argan Oil, the “liquid gold” of Morocco, to retail shelves, making it the first affordable and complete line for ethnic hair.<br />“We constantly listen and learn from our customers, and we heard a resounding call for more Certified Organic Argan Oil products at an affordable price that would add shine and hydration to their hair, “ said Teneya Gholston, Marketing Manager for Creme of Nature. “ The expansion of the Creme of Nature Argan Oil line is jam-packed with products that we believe will help our customers achieve the healthy, shiny, hydrated and well-conditioned hair they crave.”<br />Headlining for the Argan Oil line expansion is the nutrient-rich Oil Treatment (3 oz). Likely the most affordable of its kind, this high-quality, certified organic Argan Oil treatment is comparable to the more expensive versions on the market; yet, it appears at the suggested retail price of only $8.99 at mass retailers. This precious, alcohol-free oil maximizes hair strength and provides intense conditioning. It protects against breakage and repairs dry, damaged hair. It absorbs instantly for long-lasting shine without an oil residue, while smoothing over the cuticle layer to reduce frizz, leaving hair silky soft.<br />Perhaps one of the most anticipated products in the line is the restorative Moisture and Shine Shampoo (12 oz, $5.29) which brings back the traditional classic sulfate-free Creme of Nature shampoo formula and enhances it with Argan Oil for super hydration and conditioning. This classic shampoo with a new twist restores moisture and delivers intense shine while it gently cleanses the hair. The non-stripping formula will revitalize and strengthen thirsty hair while it detangles and leaves hair soft and manageable. It’s a return to what has made Creme of Nature a consumer favorite for years.<br />The other item in the line that comes highly requested by Creme of Nature customers is the breakage-preventative Intensive Conditioning Treatment ($5.29) which debuted in a packet. Now, by popular demand, the ultra-rich, deep moisturizing treatment can be purchased in a 12 oz. bottle. <br />Other product line additions include the following:<br />Strength & Shine Leave-In Conditioner (8.45 oz, $5.29) is a unique two-phase formula that combines Argan Oil liquid shine and a strengthening protein complex that improves hair strength. Shake it up to activate the product, and watch the protein complex combine with Argan Oil to protect against damage and adds luminous shine and moisture. <br />The Oil Moisturizer (8.45 oz, $5.29) is an oil-rich formula, enhanced with Argan Oil that restores moisture, deeply nourishes, protects against the effects of heat styling and strengthens damaged hair. It gives long-lasting softness and shine brilliance.<br />These new products along with the existing Argan Oil line which includes the Advances Straightening Relaxer, the award-winning Gloss & Shine Polisher, Gloss & Shine Mist, Replenishing Sheen Spray, Intense Conditioning Treatment Packet and Foaming Wrap Lotion are all available at mass retailers nationwide. Log on to www.cremeofnature.com for more details. <br />About the Colomer USA Multicultural Group<br />Colomer USA is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition to Colomer’s headquarters in Spain, the global corporation has facilities in the United States, Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, FL. <br />###<br />