1. Main Goal:
Learning strategies on how to focus on my
field of being a great mentor and teacher
Read different strategies in attaining mastery in Robert Greene’s ‘Mastery’
Watch Dr. Randy Pausch’s ‘Last Lecture’
Watch Tom Kelley’s ‘Do What You Love’
PROJECT
MASTERY: PERSONAL DEVELOPMENT & LEADERSHIP
DATE
FEBRUARY 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

2. Main Goal:
Learn more in-depth techniques in being a
great leader
Watch ‘Leading with Emotional Intelligence’ with Britt Andreatta on
lynda.com
Following Jack Welch on twitter and learn about why he was so successful
with GE. This will also expand on my PLN.
Read articles on Forbes.com dealing with leadership
PROJECT
EXECUTIVE LEADERSHIP
DATE
MARCH 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

3. Main Goal:
Knowing how to create a productive team
Listen to iTunes U topics on Psychology & Social Science
Watch ‘Becoming a Triple-Threat Project Manager’ with Bob McGannon on
lynda.com
Join the International Association of Venue Managers (IAVM.org)
Join Women in Film & Television Florida (WIFT) to network and meet leaders
in the industry
PROJECT
PROJECT & TEAM MANAGEMENT
DATE
APRIL 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

4. Main Goal:
How to have an effective Brand
Watch ‘Leading with Stories’ with Paul A. Smith on lynda.com
Watch the ‘Business Storytelling’ course with C.C. Chapman on lynda.com
Follow Harvard Business Review on Twitter
PROJECT
BUSINESS STORYTELLING & BRAND DEVELOPMENT
DATE
MAY 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

5. Main Goal:
To not be scared when I hear the word ‘Finance’
Watch ‘Making Investment Decisions’ with Rudolph Rosenberg on lynda.com
Use Lexis Nexis’ Company Info search to identify other business finances
Take advantage of any free courses on Finance in iTunes U
PROJECT
ENTERTAINMENT BUSINESS FINANCE
DATE
JUNE 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

6. Main Goal:
To feel confident when I walk into a room and
wanting to negotiate a deal
Search through subcategories of Business & Academic in EBSCOhost for
other strategies on negotiating.
Watch ‘Making Decisions’ with Todd Dewett on lynda.com
Follow Mark Cuban on twitter. A leader in marketing and deal-making
PROJECT
NEGOTIATION & DEAL-MAKING
DATE
JULY 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

7. Main Goal:
Figure out what types of side jobs I can create w/
a Sports Management Degree
Using the Occupational Outlook Handbook to look up different job types
Take advantage of the Sports Business Journal in Full Sail’s Library to
research Sports Management topics and stories.
Utilize Career Development to help share opportunities that are out there.
PROJECT
SPORTS MANAGEMENT & OPERATIONS
DATE
AUGUST 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

8. Main Goal:
Learn and understand licensing in the
sports world.
Take advantage of the Sports Business Journal in Full Sail’s Library to
research Legal topics. “10 Sports Law Cases Worth Watching”
Join the North American Society for Sports Management (NASSM) to
network with people who have dealt with Licensing in sports.
Follow Roger Cossack on Twitter. A Legal Analyst on ESPN.
PROJECT
LEGAL ISSUES IN SPORTS
DATE
SEPTEMBER 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

9. Main Goal:
The steps you have to go through to get
a sponsor on board
Utilize my contacts at ESPN to reach out to the Marketing Department for
any guidance and understanding
Follow Hubspot on twitter and take advantage of their Academy page
I’m an organizer and member of the ESPN Sessions here at Full Sail, which
gives me access to projects that ESPN brings to the table. This also gives me
industry experience.
PROJECT
SPORTS MARKETING & SPONSORSHIP SALES
DATE
OCTOBER 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

10. Main Goal:
I want to put my Social Media skills to a better
business use
Check out ‘Marketing Tips’ video with Justin Seeley on lynda.com
Utilize the subject ‘Online Marketing’ on lynda.com
Use Mashable.com to discover new ideas in the digital world.
PROJECT
DIGITAL MARKETING
DATE
NOVEMBER 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

11. Main Goal:
Create my own business idea
Through Additional Resources, I’ll use the New York Times to read
articles under ‘Business’
Follow Jack Dorsey on Twitter and research his innovative ways of
creating a business. This will also expand on my PLN.
Watch ‘Nine Steps to Developing a Business Plan’ on lynda.com
PROJECT
BUSINESS PLAN DEVELOPMENT
DATE
DECEMBER 2014
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

12. Main Goal:
Execute my own business plan
!
Follow Forbes on twitter and search their site for ideas on business plans
Watch iTunes U episodes on Business Plans
Watch ‘Insights From a Business Coach’ with Dave Crenshaw on lynda.com
PROJECT
FINAL PROJECT: BUSINESS PLAN
DATE
JANUARY 2015
PROGRAM:
BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)