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Value Chain Management: Functional Strategies for Competitive Advantage McGraw-Hill/Irwin Contemporary Management, 5/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter nine
Learning Objectives ,[object Object],[object Object],[object Object]
Learning Objectives ,[object Object],[object Object]
Four Ways to Create a Competitive Advantage
Toyota’s Product Lineup Figure 9.2
Functional Strategies and Value-Chain Management ,[object Object],[object Object]
Question? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functional Strategies and Value-Chain Management ,[object Object],[object Object]
Functional Activities and  the Value Chain
Functional Strategies and Value-Chain Management ,[object Object],[object Object]
Functional Strategies and Value-Chain Management ,[object Object],[object Object],[object Object]
Functional Strategies and Value-Chain Management ,[object Object],[object Object]
Question? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functional Strategies and Value-Chain Management ,[object Object],[object Object],[object Object],[object Object]
Functional Strategies and Value-Chain Management ,[object Object],[object Object],[object Object]
Improving Responsiveness to Customers ,[object Object]
What Do Customers Want? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management ,[object Object],[object Object]
Impact of Increased Quality on  Organizational Performance Figure 9.4
Improving Quality ,[object Object],[object Object]
Total Quality Management ,[object Object],[object Object]
Steps to Successful TQM Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to Successful TQM Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on the Customer ,[object Object],[object Object],[object Object],[object Object]
Facilities Layout, Flexible Manufacturing, and Efficiency ,[object Object],[object Object],[object Object],[object Object]
Figure 9.5 Three Facilities Layouts
Discussion Question? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facilities Layout ,[object Object],[object Object],[object Object],[object Object]
Facilities Layout ,[object Object],[object Object]
Changing a Facilities Layout Figure 9.6
Flexible Manufacturing ,[object Object],[object Object],[object Object]
Just-in-Time Inventory and Efficiency ,[object Object],[object Object]
Self-Managed Work Teams and Efficiency ,[object Object],[object Object],[object Object]
Process Reengineering and Efficiency ,[object Object],[object Object]
Two Kinds of Innovation ,[object Object],[object Object]
Two Kinds of Innovation ,[object Object],[object Object]
Strategies to Promote Innovation and Speed Product Development ,[object Object],[object Object]
Strategies to Promote Innovation and Speed Product Development ,[object Object],[object Object],[object Object]
Strategies to Promote Innovation and Speed Product Development ,[object Object],[object Object]
A Stage-Gate Development Funnel Figure 9.7
A Stage-Gate Development Funnel ,[object Object],[object Object]
Members of a Cross-Functional Product Development Team Figure 9.8
Managing the Value-Chain: Some Remaining Issues ,[object Object],[object Object],[object Object],[object Object]
Boundary-Spanning Roles ,[object Object],[object Object]
The Nature of Boundary-Spanning Roles Figure 9.9
Movie Example: You’ve Got Mail ,[object Object]

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value Chain

Notas del editor

  1. The correct answer is “C” – value chain. See next slide
  2. The correct answer is “C” – customer service function. See slide 9-16.
  3. The correct answer is - “it depends”. Students should be able to discuss the different situations it’s appropriate to use each layout.
  4. Leonard Maltin describes “You’ve Got Mail” as “a long, but entertaining remake of THE SHOP AROUND THE CORNER, with Meg Ryan as the proud proprietor of a neighborhood bookstore, and Tom Hanks as the head of a superstore chain poised to put her out of business.” In Ch 24, Customer Service, Kathleen is sitting in the Fox Bookstore when a customer asked an employee for a book. The employee has no idea – Kathleen gives them the author and suggestions for other books