Olympic sponsorship pitch for Canadian Sailing Champions.

2. A Short Plan
1. Hello. We’re Kula.
2. Sailing, Branding, and ROI.
3. An Opportunity to Lead.
4. Your Questions. Our answers.

3. Hello. We’re Kula.
We are one of Canada’s top ranked 470
sailing teams.
We are a young team.
We like oceans, speed, creative thinking, and
new sailing technology. We have raced our
boat everywhere from Miami to Thailand.

4. A little more about us.
Members of the 2010 Canadian Sailing Team.
Placed 3rd in North American
Championships.
Placed 15th in the World Cup Miami ORC.
Sponsored by the C.Y.A. and Sport Canada.

5. And. . .
We are two athletes on our way to the biggest
competition on the planet. . .

6. Now, why bother you?
Because you are...
A company with sport products.
A company whose customers sail or watch
sailing.
A good corporate citizen with a love for sport.

7. Canada. The planet.
Meet your company.
Over 1 billion people will watch the 2012
Olympics.
But only a handful of individuals will actually
contribute to making this global phenomenon
happen.
At London 2012, be more than a spectator.
Take your place alongside the world’s biggest

8. And in the next 10 minutes
You’ll learn how you might just have your own
official Olympic team.
At a really fair and un-Olympic cost.

9. But first, who really
watches sailing?
Not a high profile sport like track and field.
But sailing can be used to target business
leaders, decision makers, and other high
profile, affluent, urbane,ocean-loving people.

11. Demographic
Typically, males aged 35-55, well-educated,
affluent, and influential. 25% earn 70k per
year; 75% earn over 75K per year.
They just don’t watch sailing. They follow it
online, buy boats, take lessons, buy special
sailing watches (from Rolex), and harass us
at sailing events.

12. What will Kula do?
Help you connect with your customers
through their passion for sailing.
Boost your corporate image and raise
awareness of your company’s mission.
Refresh staff morale and reinforce your
company’s identity with the pride of having

13. What else will Kula do?
Sport is a powerful connector.
Use it to give a human face to your business.
Bring your brand promise into 3-D with a sport
that matches your message.
Increase customer engagement and show
authentic support for athletes by supporting

15. Sailing Sponsorship ROI
Sailing sponsorship often generates a higher
than usual ROI
because. . .
1.) Cost of sponsorship is relatively low.
2.) Targets a highly focused audience.

16. ROI (con’t)
BluQube, a U.K. accounting software
company, boasts a 500% return on their
sailing sponsorship dollars.
BMW, Mercedes Benz, Audi, Volvo, Louis
Vuitton, CIBC, Lexus, Sony, Puma,
Telefonica, and Rolex all have been long term
major sponsors.

17. But more than luxury. . .
Sailing has worked well in B2B marketing.
Adds green to your brand.
Creates awareness of your company’s
commitment to renewable energy.

18. From sails to sales.
Kula doesn’t just want to have you stick a
logo on our sail. And then. . .
Wait. Pray. Hope.
We want to engage, engage, engage.

19. Kula gives you an
insider pass. . .
Kiosk at World Cup Sailing Events.
Online media to promote and build interest
in our story.
Tie in with our social media campaign.
Traditional media and P.R.
Close ties to Yacht Clubs.

20. Online Communities
Websites like Sail-TV supplement a lack of
traditional TV coverage.
Sailworld.com receives 3 million hits per
month. In Australia alone.
6.4 million searches for “sailing” on Google
last month.
Over 30 podcasts on iTunes, including official
the Volvo sailing news podcast.

22. Sailing and your brand
Sailing makes sense for companies involved
in renewable energy.
It harnesses the power of nature, working with
currents, wind, and human technology to
achieve success.
It is clean, efficient, and requires tactical skill
and a respect for natural forces.

23. So why us?
We see our ambition, your company’s values,
and our sport as a positive movement in the
world.
We are young. Our biggest wins are still to
come.
Invest in us now. And lets build a story and
brand partnership.

24. In sum,
Kula can help your company. . .
1.) Make your B2B marketing more effective
by growing awareness of your company with
future prospects.
2.) Bring your brand promise to life.
3.) Reinforce your company’s identity with
your own official Olympic team.

26. What we need
We are asking for a large corporate sponsor
to invest $150,000—a frugal, but workable
budget that will allow us to hire a coach, and
train at the elite level.

27. Your support will. . .
Show your dedication to young Canadian
athletes by providing authentic corporate
stewardship.
Gain local, national, and international
awareness of your company as a local and
global citizen.

28. Our concrete deliverables
Professionally written SEO Optimized Blog
Tax deduction
Professional P.R. Services
Social Buzz
On-going Market Research

29. Our concrete deliverables (con’t)
Personal Brand Ambassadors at ISAF World
Sailing Cup Events
Invest Now and Save Later
Team Building
Naming Rights
Logo on Sail and Boat

33. Pause & reflect
To take advantage of this opportunity,
email kula470@gmail.com or call 250 812 6420.