SyntracX Location-Based Services.

1. A product line of syntecX

2. SyntracX
is an end-to-end LBS Solution and Platform
SyntecX’s flagship product

3. SyntecX is
synergy of technologies
• A leading IT and Engineering Company established in 2005
• Offers specialized products for Telecom and Enterprise segments
• The largest LBS operator in the region with 100% market share in Pakistan.
• A rich clientele including Etisalat, Telenor, Orascom and Warid Telecom
• A team of highly skilled individuals with a collective experience of 120+ years
A little about us… “SyntecX”

4. Our notable Telecom Products and Services
SyntracX LBS
End-to-End Location Based Service platform and suite of LBS applications
Centurion SMS Gateway
Centurion is a telecom grade SMS & MMS Gateway and Content Delivery
Solution
Calyph SDP
Calyph is a next generation Service Delivery Platform, that provides ease to
deploy complex service creation environment in minimal timeframes.
Qasyd USSD Gateway
An interactive, real-time session experience and convenience to end users.
Mursyl SMSC
Mursyl Short Message Service Centre is a high performance and feature-
packed SMSC complimented with a suite of innovative applications

5. Industries we serve

6. Our Partners and Clients

7. LBS; not an essential for the future
IT IS THE FUTURE
Enough about us…lets talk LBS

8. Numbers say it all:
– $10 billion in revenue expected by 2014
– 50% of this revenue to be from Location Based Advertising.
– Global LBS awareness has increased 450%+ from last year
– Adults aged 25-34 are frequent users of location services,
with 22 percent using them at least once a week.
Why is location the future?
Sources: Mobile Marketing Association (MMA), SNL and Forrester Research

9. Incremental Growth…. Still growing!

10. Food for thought:
Imagine the scale of what LBS can do for you
Why is location the future?
• Customer profiling based on frequent locations
• Targeted advertising.
• Find places / people / services on the go
• Track almost anything, assets, fleet of vehicles, family
members.
• Social networking with location updates… priceless!

11. Back to SyntracX
What is SyntracX to a Telecom Operator?
• It’s the ONLY end-to-end LBS Solution and Platform in the region
• It enables your customers with the power of location
• Unlike other VAS; LBS generates steady revenues
• It can be bound to other VAS; and increase their usage
• It’s a sticky VAS
• No significant OPEX

12. What is SyntracX to a Business?
• A ridiculously low cost Tracking Solution for Assets/Fleet
• Know where your employees are
• Get daily tracking reports
• Focused Mobile Advertising (Think profiling based on location)
• No significant OPEX

13. What is SyntracX to a Consumer?
• Track your Friends and Family members (with consent…ofcourse!)
• Get alerts when you friends are near you
• Get alerts when you reach somewhere (Geo-Fencing)
• Games / Quizzes / Social Networking Sign ins
• The Fun Factor is great!

14. How do you get a location?
GPS & AGPS
• Very precise, satellite dependant
• Requires extra hardware and software with handset
• High power consumption on mobile device
• Still Expensive
• Requires internet data on many devices
• Questionable awareness levels: GPS vs SMS
A quick “How it works”

15. Network based location
• Also known as a ‘Poorman’s GPS’
• As accurate as upto 50m achieved in urban areas*
(Yes, Not as accurate as GPS, But…)
• Works with as little as a phone capable of sending SMS on a GSM network
• No special hardware required
• Extremely low cost
• Being less ‘Techy’, Consumer reach is way higher than GPS
A quick “How it works”
* when used with triangulation.

16. But how does it really work
Lets look at a simple example

17. How it works – a graphic explanation
A person wants to find out where
his friend is?
So he sends an SMS to XYZ
shortcode:
Find +92-333-123456
His friend, gets a consent request
SMS, which he can accept or reject
by replying to the same SMS
So he sends YES to XYZ shortcode
BAM! The person gets a message
back with the current location of his
friend
…and it costs him peanuts

18. There are many ways location can be utilized in our
businesses and daily life
SyntracX; hosts a LARGE suite of applications
The show doesn’t stop there….
Did you know
SyntracX is the only LBS platform in the region,
which has the largest number of applications in its suite

19. Like the earlier example
This application lets you
find locations of people you know
Find someone! Application Name:
iFind
Category:
Personal Application
Good For:
Personal Use
Do you want to
share your location
with (MSISDN)
Reply
1.Yes 2.No
Current location of
+923xxxxxxxx is
South West of Naz
Market, Islamabad
Find +923xxxxxxxx
1 2 3

20. This application lets you
Know when your friends
are near you
Socialize! Application Name:
@Buddy
Category:
Personal Application
Good For:
Personal Use
Following Buddies
are near you
+923xxxxxxxxxx
+923xxxxxxxxxx
Following Buddies
are near you
+923xxxxxxxxxx
+923xxxxxxxxxx
1 2

21. This application lets you
Know places of interest near you
Whats near you? Application Name:
NearMe
Category:
Personal Application
Good For:
Personal, Traveling
ATMs near you.
Reply with 1-10 for
details
1- StanChart bank
2- City Bank
Choose a category
Replay with 1-10
1- Attractions
2- ATMs
3- Fuel Stations
1 2
StandChart Bank
12-Walker Avenue
Near Shell Fuel
Station
1

22. This application lets you
Know where you are
Are you lost? Application Name:
iAmWhere?
Category:
Personal Application
Good For:
Personal, Traveling
Your current
location is:
Central Park, NY,
Newyork
iAmWhere
1 2

23. This application lets you
Know where your sales team is and
how well they are performing
Want to Increase sales? Application Name:
iSalesFox
Category:
Corporate Application
Good For:
SMB, Large Businesses
Choose a category
Replay with 1-10
1- Attractions
2- ATMs
3- Fuel Stations

24. This application lets you
Know what products are selling
where and lets you optimize
your sales strategy
Increase sales even more… Application Name:
inventory
Category:
Corporate Application
Good For:
SMB, Large Businesses
Choose a category
Replay with 1-10
1- Attractions
2- ATMs
3- Fuel Stations

25. Who’s using this?
More than 5000 organizations are
currently utilizing services based on
SyntracX
Reaching more than 100 million
subscribers in the region

26. SyntracX Positioning Platform (GAEA)
Inside the box

27. State-of-the-art GMLC/SMLC complying with international
industry standards
• Location Mediation
• Supports CAMEL Phase 2 and 3
• MLP 3.0 complaint
• Modular Approach to connect with Positioning middleware
• Performance capacity is about 40 - 50 TPS per link to STP
Inside the box
SyntracX Finder (GMLC)

28. The architecture
A typical deployment of SyntracX is shown
in this illustration

29. Week 1 2 3 4 5 6 7
Hardware and GMLC deployment
Call Flows and LA definition with MNO
Call Flows implementation and
customization
LS configuration with MNO STP
LA configuration and testing
End-to-end testing before going live
OVERALL PROGRESS
Deployment Timeframes
A timeline of a typical deployment of SyntracX

30. We support you all the way
SyntracXis backed by online administration panels, support systems
and a support team of highly dedicated individuals

31. We’d love to have your feedback
Our support team will answer all
your questions promptly
support@syntecx.net

32. For information and queries please feel free to contact us. Our representative will get back to you soon.
Head Office
658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan.
Tel: +92 51 49 000 98-99 Fax: +92 51 49 000 97
Overseas Office
Blk 467 Hougang Ave 8, 06-1512, Singapore 530467
Tel: +65 9187 5916
General Information: info@syntecx.net
Sales: sales@syntecx.net
Technical Support: support@syntecx.net