4. Negotiation
•Negotiation is a method
by which
people settle
differences. It is a
process
by which compromise or
agreement is
reached while avoiding
argument.
5. Why
•The point of negotiation is
to try to reach
agreements without causing
future barriers of
communications.
8. Sponsorship marketing
•is typically done for
promotional
purposes, to generate
publicity, or to
obtain access to a wider
audience than
your budget can afford.