Connecting the New Enterprise | MuleSoft
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Watch an on-demand recording of this presentation: http://www.mulesoft.com/webinars/esb/connecting-the-new-enterprise The mega-trends of SaaS, mobile and Big Data are converging, generating a new wave of business opportunity for enterprises. The convergence demands a new kind of platform – one that connects and takes advantage of the explosion of endpoints and data caused by organizations each choosing a uniquely diverse set of best-of-breed applications to power their business. Ross Mason discusses his vision for this new platform and demonstrate how MuleSoft’s solutions are making it a reality. Discussions include: How will SaaS and mobility impact my business? Is SOA really dead? Does my business need an API strategy? Where should we start? Can the Anypoint platform help me secure a competitive advantage?
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Connecting the New Enterprise | MuleSoft
- 1. CONNECTIN G THE NEW ENTERPRISERoss Mason, Founder, VP of Product Strategy Twitter: @rossmason, @mulesoft
- 2. Want to watch a recording of this presentation? Click here Before we begin…
- 3. Presenter Ross Mason Founder and VP of Product Strategy, MuleSoft @rossmason • Created the open source Mule project in 2003 • Former CEO of SymphonySoft • Founded MuleSoft in 2006 • Extensive experience in integration All contents Copyright © 2013, MuleSoft Inc. 4
- 4. 5 The Traditional Enterprise sits comfortably behind the firewall All contents Copyright © 2013, MuleSoft Inc.
- 5. The New Enterprise 6 The New Enterprise highly fragmented All contents Copyright © 2013, MuleSoft Inc.
- 6. 74% of companies run SaaS applications Source: Nemertes ResearchAll contents Copyright © 2013, MuleSoft Inc.
- 7. SaaS in the fastest growing software market. Ever. 0 20 40 60 80 100 120 140 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 billions Source: Forrester Research, Sizing the Cloud, April 2011All contents Copyright © 2013, MuleSoft Inc.
- 8. SaaS is different All contents Copyright © 2013, MuleSoft Inc.
- 9. Mobile to eclipse desktop in 2013 10 Source: Morgan Stanley, Internet Trends, April 2010 All contents Copyright © 2013, MuleSoft Inc.
- 10. We are doing more with mobile • Mobile purchases doubled in 2012 and 25% of consumers engage in online shopping only via mobile – sources: DC Financial Insights, 2012, Prosper Mobile Insights, 2012 • Mobile travel booking revenue in the US will exceed $8 billion in 2013 – source: PhoCusWright January 2012 • 21% of mobile users have used mobile banking in the past 12 months – source: Federal reserve study 2012 All contents Copyright © 2013, MuleSoft Inc.
- 11. The New Enterprise The New Enterprise highly fragmented All contents Copyright © 2013, MuleSoft Inc.
- 12. Mule Studio Connecting on-premise and cloud Customers, Partners, Suppliers Cloud Platforms SaaS Social Mobility & Devices Mule Studio Anypoint DataMapper All contents Copyright © 2013, MuleSoft Inc.
- 13. SaaS and Mobile have means the number of endpoints have exploded. The good news is we have APIs. All contents Copyright © 2013, MuleSoft Inc.
- 14. SOA API All contents Copyright © 2013, MuleSoft Inc.
- 15. All contents Copyright © 2013, MuleSoft Inc.
- 16. SOA API All contents Copyright © 2013, MuleSoft Inc.
- 17. By 2016 the US Government will make all public data machine readable Source: White House Open Data Initiative, January 2013All contents Copyright © 2013, MuleSoft Inc.
- 18. In 2005 there were just few open APIs All contents Copyright © 2013, MuleSoft Inc.
- 19. All contents Copyright © 2013, MuleSoft Inc.
- 20. Open APIs are the tip of the iceberg 13,000 All contents Copyright © 2013, MuleSoft Inc.
- 21. Open APIs are the tip of the iceberg 13,000 1,000,000s services in the enterprise All contents Copyright © 2013, MuleSoft Inc.
- 22. The Google Rant All contents Copyright © 2013, MuleSoft Inc.
- 23. Bezos’ Big Mandate 1. All teams will henceforth expose their data and functionality through service interfaces. All contents Copyright © 2013, MuleSoft Inc.
- 24. Bezos’ Big Mandate 2. Teams must communicate with each other through these interfaces. All contents Copyright © 2013, MuleSoft Inc.
- 25. Bezos’ Big Mandate 3. There will be no other form of interprocess communication allowed: …no back-doors whatsoever. All contents Copyright © 2013, MuleSoft Inc.
- 26. Bezos’ Big Mandate 4. It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care. All contents Copyright © 2013, MuleSoft Inc.
- 27. Bezos’ Big Mandate 5. All service interfaces, without exception, must be designed from the ground up to be externalizable. All contents Copyright © 2013, MuleSoft Inc.
- 28. Bezos’ Big Mandate 6. Anyone who doesn't do this will be fired. All contents Copyright © 2013, MuleSoft Inc.
- 29. Mule Studio The Anypoint™ Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices All contents Copyright © 2013, MuleSoft Inc.
- 30. Case study: large media/telecom - CDN Media Platform Subscription BillingIDM SaaS Integration and Composition Affiliates Player Devices Device API VOD FilesCommerce Others… Billing All contents Copyright © 2013, MuleSoft Inc.
- 31. Case study: top 5 pharma company Digital Marketing Platform Campaign Management Customer Master Shared Services Layer ECM SaaS Integration and Composition CRM8,000 Web sites IDM Enterprise API Gateway PatientsDoctors Public API Affiliates Mobile Device API API Publishing All contents Copyright © 2013, MuleSoft Inc.
- 32. Mule Studio The Anypoint™ Platform Connects the New Enterprise Customers, Partners, Suppliers Cloud Platforms SaaS Social Follow us on Twitter: @muleSoft #MuleSummit APIkit Mule Studio Anypoint DataMapper Anypoint API Manager Anypoint Service Registry Mobility & Devices
- 33. Questions? Ask us! MuleSoft.com/Ask Tweet it! @rossmason @muleSoft Watch a recording of this presentation through the link below
Notas del editor
- Ask the audience: Salesforce, concur?, box, google docs, Jira, github
- Sources: 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011 (Source: DC Financial Insights, 2012)25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)Mobile was responsible for US $2.6 billion in travel booking value in 2011. By 2013, than number is projected to exceed $8 billion, representing 2.6% of all U.S. travel bookings and 6.5% of the total online travel market. (PhoCusWright January 2012)21% of mobile users have used mobile banking in the past 12 monthshttp://www.slideshare.net/drewmclellan/mobile-banking-2012 (Federal reserve study 2012)By 2016 the US Government will make all public data machine readable – white house open data initiative 2013
- APIs are the common language for the New EnterpriseWrite a little bioRESTfulFluent JSON and XML conversationallyDecends from a long line of integration experiments – he likes to think of them as learningsHe’s taken on the world and has some big vicories under his belt
- SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
- SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
- white house open data initiative 2013
- External programmability and governance at the edge
- External programmability and governance at the edge