18. CHRIS BROGAN : OUR FRAMES
WE HELP YOU CRAFT A
VISION, A PLAN, AND
BUILD A COMMUNITY OF
SUPPORT TO HELP YOU
MEET YOUR GOALS.
@CHRISBROGAN
CHRIS@CHRISBROGAN.COM
HTTP://HUMANBUSINESSWORKS.COM
#IMPACTEQ
Thursday, January 31, 13
19. IF YOU REMEMBER ONLY
FIVE TAKEAWAYS
(THEN WE BOTH WIN!)
Thursday, January 31, 13
20. FIVE WINS
MOBILE RESPONSIVE
“WARM LANDING” PAGE
FUNNEL MINDED CONTENT STORES
BUYER HERO MATERIAL
SHARABILITY IS FUEL
Thursday, January 31, 13
59. GOALS
WE HELP ____
BY BEING THE BEST AT ____
& WE EXCEED EXPECTATIONS BY ___.
IF WE DO IT RIGHT,
WE HOPE YOU’D TELL YOUR FRIENDS
THAT WE _____.
Thursday, January 31, 13
60. GOALS & IDEAS
TIE BIG STORIES TO SIMPLE METRICS
1-2 METRICS TOPS PER GROUP
(EX) MARKETING: $ OR #
(EX) SALES: $ PER GUEST
(EX) SERVICE: REFERRAL GRADE SVC
Thursday, January 31, 13
61. IDEAS
BRAVE!
HIGH CONTRAST
EASY TO ARTICULATE
COMMUNITY’S LANGUAGE
GIVE IDEAS HANDLES
Thursday, January 31, 13
62. PLATFORM
40% SMALL BUS NOT ON WEB
68% OF WEB TRAFFIC IS MOBILE
OFFLINE-TO-ONLINE OPPS
Thursday, January 31, 13
63. NETWORK
RICKY
GERVAIS
Thursday, January 31, 13
67. START SOMEWHERE
HOMEBASE+OUTPOSTS+EMAIL
OUR PRESENCE GOALS ARE
CONTENT FOR THE MOBILE WORLD
EDITORIAL CALENDAR (TOPICS)
CRM
METRICS
Thursday, January 31, 13
68. START SOMEWHERE
PRESENCE MANAGEMENT
NETWORKING ON AND OFFLINE
PRE-DURING-POST EVENT NTWKG
IN-NETWORK SHARING
THE UP AND COMERS
OUT OF NETWORK GROWTH
THE CLEAN ASK
SERVICE CRAFTSMANSHIP
Thursday, January 31, 13
69. CONTENT MKTG
FLEDGLING TV STATIONS
MAKE YOUR BUYER THE HERO
(HARLEY, MOLESKINE, STOP&SHOP)
EQUIP YOUR BUYER FOR SUCCESS
TAPAS WORLD: MOBILE/FAST/EASY
VIDEO/AUDIO
EMAIL: THE GOLDEN TICKET
Thursday, January 31, 13
71. SPOTLIGHT
MY NEWSLETTER
HBWAY.COM/NL
Thursday, January 31, 13
72. COMMUNITY
NEVER YOUR COMMUNITY
COMMUNITY IS NEVER ONLY BUYERS
TELL THEIR STORIES INCESSANTLY
PARTICIPATE ANY WAY YOU CAN
OFFLINE (DIGITAL AMPLIFICATION)
MAKE SHARING EASY
EMAIL IS GOLD
REFERRALS ARE A COMMUNITY SPORT
Thursday, January 31, 13
73. FIVE WINS
MOBILE RESPONSIVE
“WARM LANDING” PAGE
FUNNEL MINDED CONTENT STORES
BUYER HERO MATERIAL
SHARABILITY IS FUEL
Thursday, January 31, 13