marketing innovation case of isobar korea nowlab team

1. Isobar Korea
SolutionSolution
PRISM solution is based on FLASH PLATFORM with a new media sensing.

2. Isobar Korea
Solution OverviewSolution Overview
Content development
&
Upload to a Prism Server
1
Upload to a Prism Server
Korea
Download
2
PRISM Manager (CMS)
: Control a content of each media device.
Current development status :
PRISM Manager : 30% done
4
Contents update
3
Media A Media B Media C

3. Isobar Korea
Solution Overview
SNS
Sharing
Solution Overview
Sharing
Report
Media Display
Box
Demo Video Play
Interactive Demo
Contents
Management System
Contents Uploading
C
Direct
Promotion
Sample.
Coupon.
Controller
Unit
Interactive Demo
Event
Contents Distribution
Event Tracking
Event Report
Coupon.
FutureFuture
Expression
Contents
Creation
NowLab Korea | April 2013

4. Like never before
:Case Study

5. Isobar Korea
NowLab
Prism Solution Case Study
01
/ Oxyclean 30th anniversary “Laundry finished” festival
1. Client: Oxy Reckitt Benckiser
Play‐ Oxy clean 30 Anniversary Campaign Movie Link
y
2. Event period: 2013.3.15~2013.4.13 / in Gangnam station hub plaza
3. Event Objective: √ Oxyclean 30th anniversary “Laundry finished” photo festival promotion.
√ Customer will be aware of brand history.
√ Oxyclean wanted to convey their brand awareness to easy and fun
4. Contents: Visitors participate “Laundry finished” photo festival. They take pictures following “Laundry finished”
pose and can choose their cloths either modern or retro style. After the photo was taken, was directly applied
online event.online event.
5. Results: More than 55,000 people participated this event.
NowLab Korea | April 2013

6. isobar Korea
NowLab
Prism Solution Case Study
01
NowLab Korea | April 2013

7. Isobar Korea
* Laundry‐Finished~! Photo Festival‐Uploaded Photos
NowLab
Prism Solution Case Study
01
NowLab Korea | April 2013

8. Isobar Korea NowLab Prism Solution Case Study 01 info‐graphic report

9. 01. Ratio of man to woman in the whole ( day/% ) 03. Ratio of success to failure(pose/day %)
71% of the participants
Isobar Korea NowLab Prism Solution Case Study 01 info‐graphic report
71% of the participants
succeeded in the pose mission
most of participants followed laundry-finish
ed pose
Total 2030 of people participated this eventp p p p
02. Ratio of man to woman
Ratio of man to woman in the whole (%) Ratio of man to woman in the age of whole (%)
04.Ratio of participants in the whole ( day/weather % )
“Total 41% of people participated raining day”
Highest participation is on a rainy dayHighest participation is on a rainy day
because event place is located is indoors
Ratio of man in the age of whole (%))
“Lots of woman participants is 20s~30s”
The highest participation is woman of 20s~30s.
Because they like to take photos and keep pictures.
Ratio of woman in the age of whole (%))

10. Isobar Korea
NowLab
Prism Solution Case Study
01
“Laundry finished” photo festival promotion insight
01 Insight: Highest participants rated in 20s~30s female
‐ Total 67% of female participated this eventTotal 67% of female participated this event
‐ Female visitor was induced to taking pictures and keeping photos
+Learning point: for future promotion reflect 20s~30s woman life style
02 Insight: Highest participant on weekend
‐ Total 60% of people participated on weekendp p p p
+Learning point: Focus on operating event on weekend/ reinforce role of staffs to help visitors who are difficult to participant
event.
03 Insight: Highest participation on rainy day
‐Total 41% of people participated rainy day
NowLab Korea | April 2013
‐Promotion place which is located indoors is inactive place
+Learning point: To need idea for raising inducement participation in case of indoors promotion

11. Isobar Korea
NowLab
Prism Solution Case Study
02
Tasaki_ Jewelry Brand
1 Client: Tasaki Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design1. Client: Tasaki _ Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design.
2. Event Objective: √ Efficient display in store
√ Enhancing the value of luxury brand
√ Offering a unique User Experience.
3. Contents: √ Experience display zone using magic mirror
√ User can experience products by touching and gesture tracking on the magic mirror display
Type. A [Multi –touch display]
1) Choosing one of the Tasaki jewelry on the display
2) Matching a selected jewelry with your face reflected on the screen
3) Taking a picture
4) Downloading a photo after scanning QR code on the below of the display
Type B [Gesture tracking ]Type. B [Gesture tracking ]
Recognized motion sensor by using kinect
Type. C [Mobile Controller]
1) Open the control page after Scanning QR code on the below of the display
NowLab Korea | April 2013
2) Control the screen using the Controller page

12. Isobar Korea
NowLab
Prism Solution Case Study
02
NowLab Korea | April 2013

13. Isobar Korea
NowLab
Prism Solution Case Study
02
Tasaki_ Jewelry Brand
User Scenario: Type A [Multi –touch display]
1 2 3 4 5 6
Choosing Matching Taking a picture Scanning QR code Downloading
Type B [Gesture tracking] Type C [Mobile Controller]
NowLab Korea | April 2013
1 2 3

14. Isobar Korea
NowLab
Prism Solution Case Study
03
LG 21:9 Showcase “Memory” Hologram ‐ 2013. 06.27, 21:09
D‐1 Hologram test LG 21:9 Showcase hologram test by Nowlab
NowLab Korea | April 2013
D 1 Hologram test LG 21:9 Showcase hologram test by Nowlab
Making Movie LG 21:9 Showcase Making with ULALA session
Naver music Live http://tvcast.naver.com/v/65878

15. Isobar Korea
NowLab
Prism Solution Case Study
03
NowLab Korea | April 2013

16. Isobar Korea
NowLab
Prism Solution Case Study
03
NAVER MUSIC LIVE
Real-time view
29,019
No
Increase view
Nowlab Hologram Part
Korea : 90,000
18,619
owlabPrismH
Korea : 101,000
Part 2Part 1
ologram
Social media impression
NowLab Korea | April 2013

17. Isobar Korea
NowLab
Prism Solution Case Study
04
SPK Light Chips Lunching at IFC Mall‐ 2013. 11.03~ 11:16
Event Site SPK Event Promotion Site
NowLab Korea | April 2013
Event Site SPK Event Promotion Site
Making Movie Nowlab KR On Offline Digital

18. Isobar Korea
NowLab
Prism Solution Case Study
04
SPK Light Chips Lunching at
IFC Mall‐ 2013. 11.03~ 11:16
NowLab Korea | April 2013

19. Isobar Korea
Samsung Motion Sync
– Augmented Reality
Play Movie Link / Prototype AR app y yp pp
for Samsung Motion Sync Vacuum Cleaner
‐ AR based product feature guide
‐ Store version & Customer version

20. Isobar Korea
Samsung Motion Sync Prototype Augmented RealitySamsung Motion Sync Prototype – Augmented Reality

21. Isobar Korea
SK Planet Data visualizationSK Planet – Data visualization
Data visualization platform Prototype development
for SK BI (business intelligence)& Marketing tool
‐ Use to the Telecommunication data and car navigation data
Output : 60’ Touch screen interface & PC Browser
Visualization tools ‐ Confidential

22. Thank you
Should you wish to contact us further:
Jaesang Han | Business Director / Nowlab Leader | Isobar Koreag | / |
T: +82 (0)2 6005 0838 | M: +82 (0)10 3725 1191 | F: +82 (0)2 3444 4787 | jaesang.han@isobar.com
9th Fl. JS Tower, 144‐19 Samseong‐dong, Gangnam‐gu | Seoul, Korea