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PRODUCTION 
PITCH
GENRE 
CONVENTIONS 
The Genre I have chosen to do 
is Horror. In this genre it is 
conventional to have a scary 
antagonist that causes fear and 
pain to the protagonist. It is 
conventional for the trailers to 
have some form of fear and to 
only roughly show the 
antagonist so that the mystery of 
the situation still stays hidden 
throughout the movie. To make it 
conventional a the beginning we 
need to add a happy storyline, 
that slowly deaerates into chaos 
and horror for the victim.
PRODUCTION 
IDEA 
The idea that the group has gone for is the stalking movie. The setting is that the re is a convict that has 
been released from prison, trying to make contact with his daughter, but stalks her in the process. The trailer 
will slowly progress so the actions become more invasive and more personal, but the trailer will not tell you 
that the teen he is stalking is his daughter, so to create a sense of mystery for the trailer.
INSTITUTIONS 
The institution that I will be using will be Hammer Studios. 
This is because they are a well known, well endorsed 
company that has much experience with creating movies, 
they include experience in films that have supernatural beings 
like mummies, Frankenstein and Dracula, but they also have 
experience with modern films like let me in, this shows that 
they are a diverse company that can stand up to many 
challenges, making them a prime producer of the movie.
TARGET 
AUDIENCE. 
The target audience that I will be trying to attract would be 15 – 25 years old males and females. Due to the 
audience research that I have found out that horrors are more male orientated but some females do enjoy 
watching them so it must have an aspect on fear for women. 
The target class that the trailer is the working classes, this is because they typically have more interest into 
the horror convention from my research and they seem to like to have more of a jump scare and the horror 
experience more than the upper classes.

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Production pitch

  • 2. GENRE CONVENTIONS The Genre I have chosen to do is Horror. In this genre it is conventional to have a scary antagonist that causes fear and pain to the protagonist. It is conventional for the trailers to have some form of fear and to only roughly show the antagonist so that the mystery of the situation still stays hidden throughout the movie. To make it conventional a the beginning we need to add a happy storyline, that slowly deaerates into chaos and horror for the victim.
  • 3. PRODUCTION IDEA The idea that the group has gone for is the stalking movie. The setting is that the re is a convict that has been released from prison, trying to make contact with his daughter, but stalks her in the process. The trailer will slowly progress so the actions become more invasive and more personal, but the trailer will not tell you that the teen he is stalking is his daughter, so to create a sense of mystery for the trailer.
  • 4. INSTITUTIONS The institution that I will be using will be Hammer Studios. This is because they are a well known, well endorsed company that has much experience with creating movies, they include experience in films that have supernatural beings like mummies, Frankenstein and Dracula, but they also have experience with modern films like let me in, this shows that they are a diverse company that can stand up to many challenges, making them a prime producer of the movie.
  • 5. TARGET AUDIENCE. The target audience that I will be trying to attract would be 15 – 25 years old males and females. Due to the audience research that I have found out that horrors are more male orientated but some females do enjoy watching them so it must have an aspect on fear for women. The target class that the trailer is the working classes, this is because they typically have more interest into the horror convention from my research and they seem to like to have more of a jump scare and the horror experience more than the upper classes.