1. SWOT ANALYSİS

2. STRENGTHS
High quality products
 Strong brand image
 Extensive product lines
 Strong and mass distribution network
 Wide range of associated bands
 Skilled management employees
 Modern manufacturing facilities
 Potantial target market


3. WEAKNESSES
High price
 More emphasize on quality rather than design
 Lack of promotional activities
 High cost structure
 High administrative cost


4. OPPORTUNİTİES
Wide assortment of products offered
 Better customer service
 Rise in export
 More emphasize on product quality and design
 Strong retail store network
 Neat and clean retail outlets
 Trained salesman


5. THREATS
High price due to high production cost
 Consumer perception regarding high price
