For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.

1. New Age Marketing Consultant/Digital Strategist
An Award Winning Certified Digital Marketer, with 7 Years Blue Chip & SME e-Marketing Experience.

2. ABOUT
ME
in a nutshell
Like chess, marketing is a game of strategy and positioning in which your
next move ensures whether or not the buyer purchases your
product/service amongst a sea of alternatives, which may be similar, or
even better than your own. And just like chess, I hate losing. From market
research, to messaging and positioning, all the way to developing the
product marketing collateral be it an e-brochure or a product website or a
social media campaign, I do what I do for that one moment – the moment
in which the consumer has only one product in their shopping list, yours.
For 7 Years, I have founded and sold my own Internet Start-ups; I have
held senior positions at Kenya’s leading Advertising Agencies; and privately
consulted for businesses such as yours. With a proven record managing
and marketing product lines from cradle-to-excellence, what drives me is
marketing winning products & services in a hyper-competitive business
world filled with tweets and likes.

3. EXPERIENCE
timeline
2007 – 2009
2009 – 2012
2012 – 2013
2013 – 2014
Co-Founded Zenith Media Ltd, a
As Head of New Media at Creative Edge Ltd, developed
As an Account Director at SCANAD
Co-founded After 6 Labs, an
Pioneering Web Consulting Outfit
and led the launch of an integrated New Age Marketing
AFRICA, I spear headed Digital
Innovation Lab dedicated to creating
that worked with over 100 Startups
service that resulted in expansion of the Company’s
Marketing Strategy, Media Planning &
and SMEs to establish their online
revenue base from existing Customers upon launch. I was
Buying, and execution of Digital &
presence and help them attain online
directly responsible for go-to-market planning, strategy
Viral Campaigns for Clients across
include Agriculture, Education, Retail
sales.
and execution, which required constant interaction with
East Africa.
& Social Good.
Tasks included product positioning
Tasks include Value-add Strategy,
Technology Solutions that enhance
Customer Experiences in various
Sectors. Our primary focus areas
both Corporate and SME clients.
Tasks undertaken for clients included
Business Analysis, Web Presence
Tasks undertaken included search optimization, competitor
strategy, communication strategy,
Audits, Web Sales Strategy & Web
analysis, web pricing strategies, online messaging, product
asset development, Lead Generation
Development & Optimization.
positioning and more. I managed the development of
& Conversion strategy, competitor
online marketing assets necessary to achieve client’s
analysis, viral appeal strategies, data
business objectives; websites, blogs, social media
Customer Experience Innovation,
collection planning and budgeting.
Technology Audits, Communication
Strategy, Competitive landscape
Analysis & Product Asset Development.
Exciting projects done include a
channels, e-mail campaign channels and more.
Some of the Clients Handled
Smart Series E-Learning Suite for
Makini School, Conference
Some of the Clients Handled included: Real Insurance,
included: East African Breweries Ltd,
Interconsumer Products, Tile and Carpet Centre, Zen
Barclays Bank, Equity Bank, Nestle
Garden, East African Breweries and Ramco Printing
East Africa, UAP Holdings & Coca
Funding Platform for African
cola.
Laughter just to mention a few.
Management Suites for Intel Kenya &
Kenya Tourism Board, and a Crowd

4. SUMMARY
of Skills
Digital Marketing - Excellent
Traditional Marketing - Moderate
Branding & Messaging - Excellent
Research & Analytics - Excellent
Written & Verbal Comm - Excellent
Technology - Excellent
Creative Design - Moderate
Web Development - Moderate
SEO - Excellent
Presentation Skills - Excellent
Project Management - Excellent
Social Media - Excellent
Microsoft Office - Excellent
Cost Benefit Analysis - Excellent
Competitive Analysis – Excellent
Strategic Planning - Excellent

5. CLASS ROOM
experience
JOMO KENYATTA UNIVERSITY OF AGRICULTURE
AND TECHNOLOGY
Bachelor of Science in Computer Science
Sept 2005 – April 2009
STRATHMORE UNIVERSITY
Diploma in Business Information Technology (Dip. Bit)
Jan 2004 – April 2005
MASSACHUSSETES INSTITUTE OF TECHNOLOGY
AFRICAN INTERNET TECHNOLOGY INITIATIVE
Marketing and Entrepreneurship
June 2005 – Aug 2005
US STATE DEPARTMENT – CRDF GLOBAL
GIST TECH-I:
Business Planning & Innovation
October - 2013
Kuala Lumpur, Malaysia
GOOGLE KENYA
Google Advertising Certification
October - 2012
Nairobi, Kenya
HABARI CONSULTING
Facebook Marketing & Media Buying
May - 2012
Nairobi, Kenya
DOLPHIN CONSULTANTS
e-Marketing Strategy for Business Success
October - 2010
Nairobi, Kenya

6. KEY STRENGTHS
& Case Studies
Experience creating the product positioning, messaging and branding necessary to
Developed and led numerous community building activities to create product
capture a target markets attention and successfully go-to-market.
loyalty and spur lead generation.
Key Case Study: Equity Bank Beba Card Launch, 2013. Created Strategy that helped
Key Case Study: Barclays Bank, created Social Media Strategy that saw their
revamp a declining product customer base.
online community grow from 5,000 fans to over 100,000 in less than 1 year.
Experience creating sales and marketing collateral; white papers, data sheets, case
Proven ability to collaborate across departments to successfully bring products to
studies, blogs, slide shows, e-brochures, e-mail templates, webinars, and more.
market.
Key Case Study: Fanisi Capital Africa Titans Linkedin Group. Built a community of over
Key Case Study: Makini School, worked with Teachers and the Marketing office
1,000 businesses across East Africa and secured over 100 Solid leads for Fanisi’s $50
to create Kenya’s first full fledged e-Learning suite that generated a 500% return
Million fund within 6 months.
on investment one week after Launch.
Experience developing and executing wide range of digital strategies; web design, social
Award Winning Agency career experience has proven I can work in complex, fast
media, e-mail, SEO, mobile, video, and more.
paced environments without sacrificing ability to multi-task and pay attention to
Key Case Study: Java Coffee House Website, Named One of 10 best Websites in
detail.
Kenya in 2012 by Skyline Design
Key Case Study: Tusker Project Fame 5. Co-ordinated 5 separate teams across
Africa to deliver a Mobile voting campaign that won the Diageo Marketing
Experience Working closely with 3rd Party Influencers and channel partners to develop
Excellence Award - Africa. 2012.
channel partner strategies.
Key Case Study: Pilsner King of Bold Campaign, EABL. Worked with Influencers to
Proven project management skills; from creating project plans to managing
create the first major Viral Twitter campaign by a Corporate Brand in Kenya - 2013
resources I’ve consistently met deadlines and business objectives on or under
budget.
Key Case Study: Kenya Tourist Board, received contract to create Conference
Booking System 2 weeks before conference and delivered 8 days later.

7. WHAT CAN I DO
for you?
New product launch/re-launch Strategy
Online Lead Generation
Corporate Web Presence
Social Media Community Building
Digital Media Buying
Direct Marketing (Email/Mobile)
Content Marketing (Blog, Youtube, Facebook, Twitter)

8. WHAT CAN YOU DO
for me?
Allow me to Audit your Company’s Social DNA to gauge
you New Age Marketing Readiness. I’ll do that for free.
(Market Value: $1000)
Allow me to show you how I can make Customers Love
you more and buy more from you using my proven New
Age Marketing experience.
Pay me a small stipend until the day you are confident
I’m as awesome as I claim. Typically takes around 3
months.
Buy me an Amazon Kindle when we hit the Kshs 1
Million mark in Alternative channel Sales i.e Web,
Mobile, Email.
Ready to do this?
Drop me a line. hello@muriu.me