Digital Marketing Head-first - Dive in like a pro

1. Digital marketing head-first Part 1: Marketing your organisation @precedentau #PrecSem

2. Digital marketing head-first Part 1: Marketing your organisation @precedentcomms #PrecSem

3. digital marketing done right @precedentcomms #PrecSem

4. digital marketing must match your individual problems and culture because without a custom fit, you’re missing the point. @precedentcomms #PrecSem

5. individual problems and culture because without a custom fit, you are missing the point. @precedentcomms #PrecSem

6. “Why doesn’t our site work on my new iPad? We should really make an app.” @precedentcomms #PrecSem

7. “Why doesn’t our site work on my new iPad? We should really make an app.” @precedentcomms #PrecSem

8. “Big brands get to do all the adventurous stuff online. Others can barely tweet.” @precedentcomms #PrecSem

9. “Big brands get to do all the adventurous stuff offline. The web follows after.” @precedentcomms #PrecSem

10. @precedentcomms #PrecSem

13. four tactics to victory @precedentcomms #PrecSem

14. Tactic 1: SEO Long-term influence and growth. Great effort with great effect. @precedentcomms #PrecSem

19. Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects. @precedentcomms #PrecSem

23. Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins. @precedentcomms #PrecSem

26. - Product Listing Ads - Click to Call Ads - Bottom of Page Ads - Mega Site Links - Social Ad Extensions -Remarketing - Map/Location Ad Extensions - Chat Ads - Email Ads @precedentcomms #PrecSem

27. Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes. @precedentcomms #PrecSem

30. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point. @precedentcomms #PrecSem

31. Military strategy “Forewarned, forearmed; to be prepared is half the victory.” @precedentcomms #PrecSem

33. SEO SEO missions “People know us for x but not y.” “Certain people don’t know us.” “People go to competitors.” “No one knows us. We’re so alone.” @precedentcomms #PrecSem

34. Audience SEO missions Tactic 1:we drive more traffic to “How do SEO the website?” “How do we raise the profile of our podcasts on iTunes U?” @precedentcomms #PrecSem

35. Tactic 1: SEO @precedentcomms #PrecSem

42. SEO results Tactic 1: SEO for all top Top search result animal related key phrases Nearly 13 million views for the cost of one email @precedentcomms #PrecSem

43. Audience SEO missions Tactic 1:we drive more traffic to “How do SEO the website?” @precedentcomms #PrecSem

44. Audience SEO missions Tactic 1:we raise the profile of our “How do SEO podcasts on iTunes U?” @precedentcomms #PrecSem

46. Social media missions “People don’t know us enough.” Tactic 1: SEO “People don’t use us enough.” “Our audiences need to meet.” “Our audience don’t work for us.” @precedentcomms #PrecSem

47. Audience Social media missions “We could provide daily advice.” Tactic 1: SEO “Members don’t use all the benefits.” “Members can swap advice.” “They should refer their colleagues.” @precedentcomms #PrecSem

58. Social media result Tactic 1: SEO Lloyds: Better security, customer satisfaction & efficiency ASOS: 1.7 million VERY active ambassadors @precedentcomms #PrecSem

59. Social media result Tactic 1: SEO Lloyds: Better security, customer satisfaction & efficiency ASOS: 1.7 million VERY active ambassadors @precedentcomms #PrecSem

61. PPC missions “We’re about to do a launch.” Tactic 1: SEO “We’ve got a market to fill.” “We need aggressive SEO.” “We have a specific problem.” @precedentcomms #PrecSem

62. Audience PPC missions “How do we recruit new members?” Tactic 1: SEO “How do we increase our fundraising with paid advertising?” @precedentcomms #PrecSem

71. PPC results Tactic 1: SEO sites 415 participating 36 million impressions 300% increase in donations compared to same period @precedentcomms #PrecSem

72. PPC results Tactic 1: SEO sites 415 participating 36 million impressions 300% increase in donations compared to same period @precedentcomms #PrecSem

74. Email missions “There are so many things Tactic 1: SEO our customers could be doing!” “There are so many things our customers should know!” @precedentcomms #PrecSem

75. Audience Email missions “How do we get people to renew Tactic 1: SEO their subscription?” “Our email CTR is really low. How do we make them more interesting?” @precedentcomms #PrecSem

80. Email results Tacticincrease in site 400% 1: SEO visits during Alzheimer’s Awareness Month. @precedentcomms #PrecSem

81. Email results Tacticincrease in site 400% 1: SEO visits during Alzheimer’s Awareness Month. @precedentcomms #PrecSem

83. digital marketing can match your individual problems and culture because it’s designed to be custom fit. @precedentcomms #PrecSem

84. end of part 1 @precedentcomms #PrecSem

85. Digital marketing head-first Part 2: Creating integrated campaigns @precedentau #PrecSem

86. campaigns done right @precedentau #PrecSem

87. campaigns are the only way to market digitally because without targeting you’re just paying to spam. @precedentau #PrecSem

88. campaigns are the way to market digitally because without targeting you’re just paying to spam. @precedentau #PrecSem

89. It’s 2011 and the question is: How do you market to this? @precedentau #PrecSem

90. @precedentau #PrecSem @precedentcomms #PrecSem

91. @precedentau #PrecSem @precedentcomms #PrecSem

92. The landscape, audience, proposition – everything had changed. @precedentau #PrecSem

93. Cardiff University had to change its strategy and fast, or risk the greatest losses. @precedentau #PrecSem

94. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, Art of War @precedentau #PrecSem

95. The Mission The Climate The Ground The Leadership The Method @precedentau #PrecSem

97. The Mission: Who is your target and what is your objective? @precedentau #PrecSem

98. @precedentau #PrecSem

101. The Climate: What’s the competitive landscape? What’s the behaviour of the target users? @precedentau #PrecSem

110. The Ground: Is the territory familiar? Is it familiar to the competition? @precedentau #PrecSem

114. The Leadership: How will it be managed? Who will plan and carry out actions? @precedentau #PrecSem

117. The Mission The Climate The Ground The Leadership The Method @precedentcomms #PrecSem

118. The Method: What tactics will be used and why? How will you handle the response? @precedentcomms #PrecSem

119. The Method: Which tactics will be used? How will they be planned and implemented? @precedentcomms #PrecSem

120. The Method: Which tactics will be used? How will they be planned and implemented? @precedentcomms #PrecSem

124. It’s 2012 and the question is: Did it work? @precedentau #PrecSem

125. UK-wide press coverage and celebrity endorsement. @precedentau #PrecSem

126. Over 1200 subscribers actively engaged on Facebook. @precedentau #PrecSem

127. UK application decline: 7 per cent Cardiff University: 4 per cent (despite predictions we’d be hit harder than any other institute) @precedentau #PrecSem

128. THRIVE is now the permanent UG recruitment brand (and the Schools are all on-board!) @precedentau #PrecSem

129. The Method: Which tactics will be used? How will they be planned and implemented? @precedentau #PrecSem

131. campaigns are the only way to market digitally because without targeting you’re just paying to spam. @precedentau #PrecSem

132. campaigns are the only way to market digitally because with targeting you can target and adapt. @precedentau #PrecSem

133. So, what is user experience (UX)? How a person feels about using a product, system or service @precedentau #PrecSem

134. UX is not ... Just about interface design Just about usability Just about your users Just about technology Just about content @precedentau #PrecSem

135. Visibility Reputation Orientation Retention Interaction Extension @precedentau #PrecSem

136. what’s your next digital marketing mission? @precedentcomms #PrecSem

137. man your next digital marketing mission @precedentcomms #PrecSem

138. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point. @precedentau #PrecSem

147. 80 experts strategy & research branding & communications digital marketing must match your user centred design development & hosting individual problems and culture digital marketing because without a custom fit, you are missing the point. @precedentau #PrecSem

148. 6 sectors membership digital marketing must match your government education individual problems and culture health not for profit because without a custom fit, you are destinations missing the point. @precedentau #PrecSem

149. 5 offices Melbourne Perth digital marketing must match your London Edinburgh individual problems and culture Cardiff because without a custom, you are missing the point. @precedentau #PrecSem

150. 22 years experience quality digital marketing must match your stability loyalty individual problems and culture results because without a custom fit, you are missing the point. @precedentau #PrecSem

152. Find our Precedent group @Precedentau for industry on LinkedIn to find out trends, tips, seminar info more about our seminars, and other insider stuff and digital marketing must match your share ideas and quiz the Precedent team. tweet today with #PrecSem. individual problems and culture because without a custom fit, you are missing the point. @precedentau #PrecSem

Digital Marketing Head-first - Dive in like a pro

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