Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?
My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.
"Mitä on sosiaalinen media?" Henri Weijo Energiapäivillä 3.12.2009
Similar a Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?
Similar a Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves? (20)
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?
1. 140 CHARACTERS OR LESS:
Is Social Media Driving Real
Business or are we just Tweeting/
Friending/Following/Linking/
Digging between ourselves?
Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
@murrayiz
21. Murray’s 10 Platinum Rules
for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
3. Once on the Bandwagon, Don’t Jump Off
4. Never confuse fad for fashion
5. Clean your house before inviting guests to the party
6. Recruit from your base, THEN leverage
7. Build something bigger than yourself
8. Have a Bouncey-House
9. Be Relevant
10.Be Authentic
@murrayiz
22. Murray’s 6 More Platinum
Rules for Social Marketing
11. Build it and they will NOT come
12. Don’t forget about other media
13. Make sure your strategy is flexible
14. TOS and Platform ‘Enhancements’
15. Budget for ‘Recruitment’
16. Mom was right about First Impressions
@murrayiz