If you would like a copy / PDF of this presentation emailed to you, just let me know: http://biztegra.com/contact-us/.
My presentation on creating a social media strategy that I gave to the Direct Marketing Association 2012 Annual Conference in Las Vegas.
6. We Keep Hearing The Same Things:
We know But we don’t
Traditional there is know how to
marketing value in harness and
is not this ‘social leverage
driving stuff’ and those
growth like relationships
we’ve
to drive
it used to. invested revenue.
in it.
10. What You Should Be Talking
About
Your Business
Your Customers
and Competitors
Your Brand and
Your Products
And How to Market
and Sell in a
“Social” World
11. So What Are the New Rules?
YOUR CUSTOMER REALLY DOESN’T LOVE YOU ANY MORE
(IF THEY EVER REALLY DID)
12. Traditional Marketing
• One way (Brand Customer)
• Push and Interrupt
• Brand Generated Advertising
BRAND DIRECT
Image & Reputation Lead Generation
13. Social Marketing:
• Multi-way (Brand Customer)
• Brand and User Generated
Content
• Participatory
BRAND DIRECT
Image & Reputation Lead Generation
SOCIAL
Engagement & Loyalty
14. Social Marketing:
• Multi-way (Brand Customer
Customer)
• Brand and User Generated
Content
• Participatory BRAND DIRECT
Image & Reputation Lead Generation
SOCIAL
Engagement & Loyalty
15. Integrated Marketing:
• Multi-way (Brand Customer
Customer)
• Brand and User Generated
Content
• Participatory BRAND DIRECT
Image & Reputation
Lead Generation
Engagement &
Loyalty
SOCIAL
26. You Need This…
Current
Strategy?
Business Different than last Current
Goals? year’s? Marketing
Specific & Programs /
Measurable Campaigns?
Your
How Are You Customers?
unique?
Geographic
Your Brand?
Demographic
Psychographic
(Social)
Marketing
What Your Program
4 – 5 Top
Business Does
Goals Competitors?
/ Industry?
Metrics
Concepts
…
36. Before You Get Started
You have running at 100%
• Website Optimized
• Analytics / Measurement
• Reporting
• Listening
• Email Programs
• Search / SEM / SEO
• Affiliate Programs
• Direct Response
• Broadcast
• Print
• Public Relations
• CRM
37. 1. Take A Step Back
2. Take a Look Around
3. Fix Up The House
8 Steps
To Getting 4. Natural Cadence and Content Generation
Started
5. Listen, Monitor, Measure, Report
6. Enhance Existing Programs
7. OnGoing Engagement & New Platforms
8. Evaluate
9. Shift and Improve