Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?
140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting / Friending / Following / Linking / Digging between ourselves?
Can you truly use social media to drive business, and if so, how should your company be using social media to do so?
Social Funding - Nonprofit Social Media Fundraising
Similar a Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?
Promotional Products and Social Media: The Big PictureMark Graham
Similar a Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves? (20)
Regression analysis: Simple Linear Regression Multiple Linear Regression
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?
1. 140 CHARACTERS OR LESS Is Social Media Driving Real Business or are we
just Tweeting/Friending/Following/Linking/Digging between ourselves
140 CHARACTERS OR LESS:
Is Social Media Driving Real
Business or are we just Tweeting/
Friending/Following/Linking/Digg
ing between ourselves?
Murray Izenwasser
mizenwasser@starmark.com
@murrayiz
www.linkedin.com/in/murrayiz
2. Before We Get Started
You all have running at 100%
– Website Optimized
– Web Analytics
– Email Programs
– Search / SEM / SEO
– Affiliate Programs
– Direct Response
– Broadcast
– Print
– Public Relations
– CRM
– Sales Process / Tracking
– …
3. Social Media?
Goal B
R
Social Media? Strategy
A
Social Media? Campaign N
D
Social Media!!!
Social Media? Tactic
4. 767 Million*
2.5x US
590x Telemundo Prime Time Avg
8x SuperBowl XLIII
1.1x World Cup Final
7000x CES
4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
15. It’s All In The Numbers
The greatest growth: 35-55 year olds
68% of 45-54 year olds
75% of Internet users – up from 56% in 2007
57% of DMO website visitors read traveler-written
reviews
97% of review readers thought reviews were accurate
40% of online travelers visit social networking sites to
influence destination selection.
87% said reviews impacted hotel choice
84% said reviews impacted choice of travel
79% said reviews impact choice of dining
16. It’s All In The Numbers
79% of travel industry executives view social media as a
long-term part of the online marketing mix.
Only 36% of people think price is important.
47% of all respondents said they would go to a social
networking site to download coupons or search for gift ideas
if those services were available;
45% said they would visit a social networking site to find out
about upcoming sales in stores or discounts on products;
22% said they would read or write a product review on a blog.
20. YouTube
2nd largest search engine
4th most Visited Site
Videos integrated into universal search
Can now purchase “promoted video” and
AdWords and Pre-roll
23. Twitter
Who is on Twitter?
What Is Twitter?
No, seriously, someone please tell me
what Twitter is
24. Twitter is…
…A micro-blogging platform that
allows 140 character posts, or
‘Tweets’
…A platform where 10% of users make
approx 90% of the content
…an environment where the median
number of Tweets is…
1
29. If You Are Not Already On
Twitter
Get a Twitter Account
Follow Some People
Tweet & ReTweet (but not a lot)
Attend a Tweetup (or 4)
Most of all…
LISTEN
And then?
30. Use TweetDeck
– (there, I said it)
Use SocialOomph Learn to Use
(TweetLater)
Tweet Your
– Blog Posts
– Videos
– Image Albums
Follow Some Key Terms &
People
Don’t Yet Add Feed To
Your Blog & Fan Page
31. 6 Ways to Use Twitter for Biz
Customer Relations
Product Promotion & Sales
Event Activation
Crisis Management
Corporate Reputation Management
Issue Advocacy
33. Facebook
Profile Vs. Page Vs. Group ?
– Personal vs. Corporate
– Email vs. Updates
– User Control
– Applications
– Moderation
– Ability to create events
– Advertise
– Social Ads
– Pages Indexed By Search Engines (SEO)
Create a Page
http://mashable.com/2009/05/27/facebook-page-vs-group/
37. LinkedIn
Focus is People
Not So Much Companies
Doesn’t mean we can’t drive business
Source
– Vendors
– Partners
– Employees
http//learn.linkedin.com/what-is-linkedin/
44. Murray’s 10 Platinum Rules
for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
3. Once on the Bandwagon, Don’t Jump Off
4. Never confuse fad for fashion
5. Clean your house before inviting guests to the party
6. Recruit from your base, THEN leverage
7. Build something bigger than yourself
8. Have a bouncy-House
9. Be Relevant
10. Be Authentic
45. Murray’s 6 More Platinum
Rules for Social Marketing
1. Build it and they will NOT come
2. Don’t forget about other media
3. Make sure your strategy is flexible
4. TOS and Platform ‘Enhancements’
5. Budget for ‘Recruitment’
6. Mom was right about First Impressions
46. And if you still don’t
think you should be doing it…
Do You
Agree or
Disagree
That Social
Media
Will…
47. Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
?
Shameless self-promotion:
If you enjoyed this presentation, please
tweet about it. Thx!