소셜커머스가 좀 더 '소셜'하게 운영한다면 미래가 밝을 것 같아서 준비한 자료입니다.

1. by (@mushman1970)

2. ( : )
•
• ‘ ’
• Co-Founder
•
• KT ‘ ’
• tnm
• : @mushman1970
• : http://facebook.com/realtimesocialweb
‘ ’( VoIP on Web2.0)
• 600
• 2009 100
‘ ’
• SKT TNM
• ( )
• ‘ 2011’( )
• ‘ ’( )
• ‘ ’(tnm)

3. Web Service Trends

4. Web Service Trends 2011
Real-time Social Web is going to Mobile

5. Web Service Trends 2011 – Real-time Web
• 2009 1,358% 12
• : 175,000,000 ( 400,000 )
• 90,000,0000 ( 640 , 1,000 )
• 600,000,000
• API 75%
• Promoted Tweets
• , (Bing),
•

6. Web Service Trends 2011 – Social Web
• 5 , 6
• 1 5 , 130
• 300 ( , , , )
• 550,000
• ( , API)
Global Top 100 2/3

7. Web Service Trends 2011 – Mobile Location
• GPS ( )
• Mobile Social Location Service
(What’s happening à What’s happening there)
• The War of Check-in : Foursquare vs Gowalla vs Brightkite vs Loopt

8. SSO is …
not Single Sign On, but Social Sign On

9. Social is “the Next Search”

10. Facebook leads Sharing

11. ?

12. Social “Commerce”
VS.
“Social” Commerce

13. Social Commerce = 50% Off Group Buying?

14. Social Commerce = 50% Off Group Buying?

15. “Social” Commerce
Amazon Recommendation by Facebook

16. “Social” Commerce
Ebay + PayPal + Facebook Connect = Group Gift Buying

17. “Social” Commerce
Facebook Shopping Mall by Payvment
ShopNow Tap
by Payvment

18. “Social” Commerce
Local + Commerce = Facebook Deals
•
• , , , , ,
•
• Individual Deals –
• Loyalty Deals –
• Friend Deals –
• Charity Deals –

19. Facebook Statistics

20. Facebook Statistics

21. Facebook Statistics

22. Facebook Statistics

23. Facebook Statistics

24. Facebook Statistics

25. Facebook Page
Facebook for brand/Product

26. Facebook Profile / Group / Page
Profile
(Friends)
News Feed
Group
( ) (Members)
Page
(Fans)

27. Facebook - Page

28. Facebook - Page

29. Facebook – Page browser
http://www.facebook.com/pages/browser.php

30. http://www.facebook.com/pages/create.php

31. URL
http://www.facebook.com/username
25 URL
) http://www.facebook.com/realtimesocialweb

32. ( )

33. –

34. – (Like Box)

36. –

37. –

38. –

39. –

40. –

41. –

42. ?
http://f.cl.ly/items/2m1y0K2A062x0e2k442l/facebook-advertising-performance.pdf

43. Facebook Page
Facebook for brand/Product

44. -
• RSS
•
•

45. /
- (NetworkedBlogs)
•
(NetworkedBlogs)
• ,
•

46. /
-
http://apps.facebook.com/twitter

47. /
- Selective Tweets
http://apps.facebook.com/selectivetwitter

48. /
-
http://www.facebook.com/twitter

49. /
- Social Aggregator
• Social Aggregator (TweetDeck) (HootSuite)
/
•

50. •
• bit.ly , /
• / ,
/

51. FBML
• FBML
• FBML
• FBM
L ( )

52. • FBML FBML
• http://goo.gl/DOXhe

53. 550,000

54. http://apps.facebook.com/ustreamtv

55. /
• Involver.com
• ,
( , Share, )
• Involver.com 2 , /

56. Social Commerce

57. Facebook Registration & Login
• (Facebook Registration)
à
•
à /

58. Facebook Social Plugins

59. Facebook … Facebook App

60. “ (Social)” ?

61. …
http://goo.gl/uq2sl
T
‘ ’

62. Thank You
(mushman)
Mail : mushman1970@gmail.com
Twitter : @mushman1970
Facebook : fb://mushman1970
Fb Page : fb://realtimesocialweb
Blog : http://mushman.co.kr