The queuing bottleneck – improving efficiency at venues Augmenting the live experience for fans by improving efficiency around food & beverage service, while capitalising on fans’ attention and propensity to spend when having a good time. Are payment apps becoming the new infrastructure and brand exposure opportunity at sports and music venues? Serge Taborin, ex- Head of Group Strategy of Perform, co-founder of Q App

1. Music 4.5 is
organised by
#m4pt5
The queuing bottleneck – improving efficiency at venues
Serge Taborin, co-founder of Q App

2. Don’t Queue Up
Serge Taborin, CEO

3. The Problem

4. Mobile ordering, payments and communication platform
For Fans
Removes the need to
stand in long queues
For Venues
Increases order
processing efficiency
and drives revenue
For Brands
Provides access to
customers at the
point of purchase
What Is Q App
Process
more orders
Increase
order value
Access new
customers
Cashless
processing
Customer
data
Real time
comms

5. How it Works
Fans download a free
app and browse the
menu in one of more
bars inside the venue.
We can also set up a
separate menu for
delivery to corporate
Boxes.
From their seat (or before
they get to the venue),
the fans select their
food/drinks and pay.
They can also choose
when they want to
collect and even specify
their box/seat number
for order delivery*
Staff receive the order
details on the supplied Q
App tablet and prepare
all products during the
quiet period before half-
time.
All orders are pre-paid, so
no further cash or credit
card transaction is
necessary.
Fans are reminded when
their order is ready for
collection (or delivery*)
and where to collect it
from.
They must show their
unique code to collect,
which acts as a proof of
purchase.
Receipt is sent by email.
* Where available

6. Results
20% avg. increase in the number
of orders processed
15% increase in avg. order value
No increase in staffing costs

7. Now deployed and proven in a number of major
sports, entertainment and hospitality venues
• Royal Albert Hall
• West Brom FC
• Southbank Centre
• Drake & Morgan Group
• Crowne Plaza
Deployments
• ETM Group
• Glendola Leisure
• Pho
• Konditor & Cook
• Ministry of Sound *
• Queen’s Tennis Club *

8. Case Study – West Brom FC
• 30,000 capacity
• Huge pain points at half time and before the match
• Trial in one stand
• Fans able to choose pre-match or half time collection
• Staff pre-prepare relevant products during ‘dead period’
• Drives efficiency
• Reduces wastage
• Tapping into fans/customer base who don’t normally
purchase because of long queues
• Fantastic feedback from the fans and material increase in
orders processed
• Rolling across the ground from next season

9. www.qappmobile.com
@qapp_london