This document summarizes a workshop for artists about digital engagement. The workshop aims to introduce artists to each other, discuss how fan engagement has changed with new technologies, and explore strategies for off-stage engagement through discussion topics like social media use, recruiting new fans, and meeting with current fans. The workshop structure includes introductions, a presentation on how consumption habits have changed, a group discussion on various engagement topics, and a meet and greet with a band.

1. July 10, 2013
A Digital Crash course for artists
Hashtag: #ArtistEngage
In partnership with

2. Workshop One
PURPOSE:
- Introduce and get to know the group.
OUTCOME:
- Constructive, collaborative conversation about off-stage fan engagement, what works and what can
we do to get better engagement.
STRUCTURE:
1. Introductions (15 mins)
2. How the game has changed (15 mins)
a. People consume differently
b. Why engagement matters
3. Group Discussion: (90 mins)
a. Flip the switch
b. Engagement
c. Recruitment
4. PUi Band Meet / Greet / Q&A (30 mins)

3. HOW THE GAME CHANGED

4. 2013
Print
Live Concert
Live Concert
Print
2003
HOW THE GAME CHANGED
People consume differently today,
than they did just ten years ago...

5. HOW THE GAME CHANGED
PEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY

6. "Fans want more, There is a desire
to engage at a different level
than what they have."
The music industry is missing out on Millions of dollars of
revenue due to lack of fans engagement.

7. Today off-stage engagement is
as important as your on stage
performance.
FLIP THE SWITCH ON

9. FLIP THE SWITCH
#ArtistEngage
do you flip the switch when you
step off stage and the lights
come on?

10. RAGE & ENGAGE
How are you adapting to digital
culture, what tools do you use
to engage with your current
fans?
#ArtistEngage

11. FAN RECRUITMENT
How are you adapting to digital
culture, what tools do you use
to engage with your fans?
#ArtistEngage
How do you recruit and engage
new potential fans who want to
know more about you?

12. Introducing PUI
#ArtistEngage