1. ICS2014
Presentación de Avance
Alvaro Mariscal

2. Value Proposition
My product musicHub helps create a
better channel of communication
between independent bands and their
fans, by giving them an online experience
in which they can inform about their
current events and sell their music.

3. Lean Canvas
Unique Value Customer
Problem Solution Proposition Unfair Advantage Segments
• Lack of Revenue • A social network • musicHub helps • Easy and secure
Streams for dedicated for music create a better platform to upload
Independent Bands business, including channel of and sell digital • Independent
the sell of communication content (That's the bands
songs/video directly between idea)
uploaded by users. independent
• Lack of a dedicated Key Metrics bands and their Channels • Advertisement
web page for music fans, by giving Companies
• Bands Signed in them an online • Internet • Fans (Users)
experience in
• Number of users, which they can • Smartphone app
sales/user inform about their
current events and
sell their music.
Cost Structure Revenue Streams
• Site Maintance (Servers, Programming, Hosting • Percentage (10%) of Sales
etc)
• Ad Space

4. Lean Canvas
Problem
• Lack of Revenue Unfair Advantage
Streams for • Easy and secure
Independent Bands platform to upload
• Lack of a dedicated and sell digital
web page for music content (That's the
idea)

5. Problem Interview
 Interview to Friends and Family
 Interview with members of Start-Up Chile
 Conclusions
 Plenty of Sites for Band Pages (including
Facebook and MySpace)
 Bandcamp.com sells music via Internet but with
no more content

6. The Competition
 Proves there is a market for selling
independent music online (made more than
USD 125,000 last month)
 Both buying mechanism and side products
can be improved

7. Canvas Changes
Unique Value Unfair Customer
Problem Solution Proposition Advantage Segments
• Lack of a • A social network • musicHub helps create a • Complete
dedicated web dedicated for better channel of Integration of
page for music music business, communication between different channels of
that includes the including the sell independent bands and communication and • Independent
sell of content of songs/video their fans, by giving them music transactions bands
directly uploaded an online experience in
by users. which they can inform
about their current events
and sell their music. • Advertisement
Key Metrics Channels Companies
• Bands Signed in • Internet • Fans (Users)
• Number of • Smartphone app
users, sales/user
Cost Structure Revenue Streams
• Site Maintance (Servers, Programming, Hosting etc) • Percentage (10%) of Sales
• Ad Space

8. Canvas Changes
Problem Unfair Advantage
• Lack of a dedicated • Complete Integration
web page for music of different channels of
that includes the sell communication and
of content music transactions

9. Minimum Value Product (MVP)

10. Minimum Value Product (MVP)