This document discusses plans for a fashion magazine focused on street style for teens and young adults aged 16-23 in Lahore, Pakistan. The magazine will feature street style articles and trends, interviews with designers, seasonal looks, makeup tips, and natural skin care remedies. It will represent the street style of girls in Lahore and include content from brands like Mango, Splash, Stone Age, and Outfitters. Celebrities discussed for their inspiring street style are Dakota Johnson and Taylor Swift.

1. Extensive Genre Research
By: Mutahira Zulfiqar

2. Introduction
• The Genre I have decided upon using for my
magazine is ‘Fashion’.
• The sub-genre is ‘Street Style’.
• It is a fashion magazine for girls.
• The target ‘Audience’ being teens and young
adults. (Age: 16-23)
• The street style I would precisely be focusing
on for my magazine is ‘western style’.

3. Brands
• Mango
• Splash
• Stone age
• Outfitters
• Next

4. Celebrities Street Style
Dakota Johnson is an American actress. Her everyday street style is very
enthralling and stylish. The way she carries herself is very amazing and
inspiring. Personally, I am hugely inspired by her street style as it is very
unique and stylish in its own manner.

5. Taylor Swift is American singer and song writer. She is also one
of the artist/celebrity whose street style is very refreshing and
outstanding.

6. Similar Magazines
• There aren't many magazines precisely
dedicated to street style. However many do
usually articles for it in their magazines.
• However, in Bangkok there it is does have a
street style magazine and it’s the very first one
too. The name of the magazine is ‘Cheeze
Magazine’.

7. Codes and Conventions
• Main Image
• Mast Head
• Cover lines
• Main Cover line
• Typography
• Color scheme and Theme
• Puffs
• Tagline
• Publishing Date
• Barcode

8. Content Featured
• Street Style articles
• Trends
• Interviews with emerging new designers
• Fall/Summer different looks
• Makeup looks and tips
• Remedy Solutions
• Natural home remedies for skin care.

9. Representation
• It is for a female audience. Who are teens and
young adults.
• Aged from 16-23.
• My magazine would be for a working class.
• The location I would be representing for my
magazine is Lahore. That is the street style of
girls in Lahore.