Credit Card Industry Snapshot

1. C r e d it C a r d In d u s tr y S n a p s h o t
C r e d it C a r d V e n d o r
C r e d it C a r d
C it ib a n k U ses
P ays The cost of In fra s tru c tre In fr a s tr u c tu r e
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G o o d s a n d S e r v ic e to P r o v id e r s
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In fra s tru c tre D is c o v e r / D in e r s
P a y s fe e s to th e M S D W D is c o v e r
C r e d it C a r d v e n d o r
R e p o r t s C u s t o m e r c r e d it
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anybody w ho has a
C u s to m e r E x p e r ia n / E q u if a x /
c r e d it c a r d b illin g R e c e iv e s
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f a c ilit y G oods
a n d S e r v ic e s

2. C r e d it C a r d In d u s tr y IT O p p o r tu n itie s
F r a u d D e te c tio n
C a ll C e n te r P r o d u c tiv ity
F r a u d is a b ig p r o b le m in th e C r e d it C a r d In d u s tr y . A
C a ll C e n te r a r e a b ig c o m p o n e n t o f o p e r a tio n a l c o s ts .
s ig n if ic a n t in v e s t m e n t is m a d e t o d e t e c t a n d p r e v e n t f r a u d .
T h e r e is a m o v e f o r o n lin e s e lf s e r v ic e p u s h fo r c u s to m e r s
T h is r a n g e s f r o m A I te c h n iq u e s t o S if t t r a n s a c t io n d a t a t o
b y in c e n t in g t h e m w it h o f f e r s .
s im p le r u le s a n d h e u r is tic s o n c u s to m e r p a tte r s a n d
h ttp ://w w w .c itic a r d s .c o m /
b e h a v io r .
U p S e ll a n d C r o s s S e ll S e r v ic e s
M in in g th e P r o fita b le C u s to m e r
A ty p ic a l c u s t o m e r h a s v a r io u s f in a n c ia l s e r v ic e s v e n d o r s
f o r v a r io u s s e r v ic e s lik e s to c k tr a d in g , in s u r a n c e e tc . A p r o f ita b le c u s to m e r is o n e w h o u s e th e c r e d it c a r d
L e v e r a g e C r e d it C a r d C u s to m e r B a s e b y s e llin g m o r e h e a v ily b u t m a k e s p a y m e n t o v e r a n e x te n d e d p e r io d o f
p r o f it a b le s e r v ic e s . C it ib a n k is a p r im e e x a m p le . tim e th u s in c r e a s in g th e in c o m e f o r th e v e n d o r w h o
I d e n tif y in g h ig h n e t w o r th a n d p r o f it a b le c u s t o m e r s is a c h a r g e s h ig h in t e r e s t r a t e f o r t h e b a la n c e s .
h ig h p r io r it y I T I n it ia t iv e .
S m a r t C a r d s - A W ild C a r d ?
S m a r t C a r d w h ic h a r e p o p u la r in E u r o p e h a v e y e t t o c a t c h u p in t h e U S d u e t o s e v e r a l r e a s o n s , c u lt u r a l a n d t e c h n o lo g ic a l.
S e v e r a l V e n d o r s , F in a n c ia l S e r v ic e P r o v id e r s , M e r c h a n t s , I T P r o v id e r s , r e g u la t o r y a u t h o r it ie s h a v e t o c o m e t o t e r m s w it h a c o m m o n
d e f in it io n o f a s m a r t c a r d a n d it s c a p a b ilit ie s . T h e b a t t le f o r a c o m m o n d e f in it io n o f a s m a r t c a r d c o n t in u e s . . . .
T h is is a b ig o p p o r t u n it y f o r O r a c le t o p la y a k e y r o le in d e f in in g t h e c a p a b ilit ie s o f s u c h a c a r d a s w e h a v e t h e in f r a s t r u c t u r e t o d o s o .