Marshawn Wallace owner at Deca Dramatic Traditions, visual merchandising, graphic design, holiday decor , installation

1. Marshawn Wallace
Marshawn is the the owner and operator of Deca Dramatic Traditions. A
unique and different creative design company that focuses on
designing and decorating retail environments and in addition dramatically
transforming the interiors of hotels, restaurants and residential homes with the use
of animation, lighting, and special effects during the Easter and Christmas holiday
seasons.
After 3 years Deca has established itself as the company to go to for creativity,
execution, and professionalism.
Recently Marshawn has worked with shopping malls belonging to shopping mall
developer giants like Simon , Westfield , General Growth. And specialty retailers
such as Thomas Pink based in London, Joseph A. Bank clothier in Maryland and
Brooks Brothers.
Before going out on her own, Marshawn was Manager of Visual Presentation for
Aaron Brothers Art and Framing who's parent company is Michael's Crafts store.
At Aaron Brothers Marshawn started the visual and merchandising department.
The visual department that Marshawn developed not only created and executed all
new and existing store visuals, graphics, fixturing, and shop concepts . . . it also in-
cluded working with the marketing department to layout the ad shots for all media
and
bio
advertising and the construction dept to develop floorplans, and layouts. Today
5 years after leaving the company Aaron Brothers still implements many of
Marshawns directives and designs into the new store prototypes.
Other company's that Marshawn has worked include; Macys, Nordstrom,
Robinsons-May, Broadway, Emporium Capwell.
And she is a member of the International Council of Shopping Centers and
the Sacramento Metro Chamber of Commerce.
Marshawn conducts visual merchandising presentations and seminar training
sessions for schools, shopping malls and retail stores.
To schedule a training class please contact Marshawn Wallace at 916.320.0035

2. Interview with Marshawn
Question: How long have you worked in the visual merchandising field?
Answer: Well, I started when I was about 19 years old . . . I wont tell you how old I am now . . .
but its been a long time.
Question: Marshawn, what makes Deca different from other visual merchandising company's?
Answer: Some of the differences . . . which I believe are many . . . first begin with the clients that we serve.
-We work with the client To achieve exactly what they want but of course adding our experience to achieve
just the right look.
-We are also very determined to work within the clients budget and at the same time
give them all or most of what they would like to have in a design. But there have been instances
That we could not do everything that the client would like and meet the budget, so we just explain the situation
And then let the client decide how they would like to proceed . . . but that doesn't happen to often.
It is very important to us to make it happen . . .
-And lastly we use animation, special effects, and different lighting techniques to achieve dramatic displays.
We work with some of the lighting tech's that also do the lighting for the Grammy's, Oscars, and
Super Bowl half time shows . . . they work a lot of entertainment venues . . . so its pretty different.
Question: What services do you offer?
Answer: Our services include not only visual merchandising but graphic design, fixture design and development
shop concept design, and holiday decorating . . . I also manage to offer visual training to retailers
that want to learn more about how to create and maintain their displays and merchandising areas.
Question: How are you able to do everything that you do?
Answer: I have a great team of freelancers all over the country so we are able to do things in many states and cities
concurrently.
Question: Lastly Marshawn, where do you see Deca Dramatic Traditions in 5 years?
Answer :Better then ever!!!
Deca Dramatic Traditions PO Box 1555 Fair Oaks California 95628 916.320.0035