1. Ignite the focus and drive to
deliver growth and profitability,
whatever your business.
B2B Sales Growth Business Analytics Project Execution
Lead Generation Real World Sales Tools Optimised Sales Propositions
Go to Market Delivery Leadership & Direction Organisational Transformation

2. Common problems our clients
face
“Sales are flat; we just can‟t get beyond a certain level”
“The business is all about 1 or 2 key people”
“Sales efforts are ad-hoc, not systemised, no real process”
“‟Selling‟ is not necessarily the natural skill set of the business leaders”
“There‟s too much going on to get any clarity of thinking”
“The business could benefit from some „big hitters‟, but that‟s too expensive”
“Our organisational shape is stale – not positioned for the future”
“Margin lines are static – „we always do what we‟ve always done‟”
“Business analytics are poor – we don‟t actually „know the business‟ that
well”
“Ultimately our goal is to „exit‟, to sell our business, but we‟re nowhere near
ready”
New energy and focus needed…

3. Firestarter Leadership Team
Chris O’Riordan Matt Wheeler Liza Bewick
Leading teams from 2 – 300 for over 15 Matt is a proven commercial marketing Liza specialises in organisational change
years, Chris has always driven fast impact specialist with over 15 years‟ experience management using over 20 years‟ high
and results through leadership and in planning, commercialisation, level leadership experience to build high
systematic execution of principles, implementation and relentless delivery of performing, sustainable teams quickly
processes and deployable tools. sales and marketing initiatives. and effectively.
Key Attributes: Key Attributes: Key Attributes:
Expert in B2B sales Expert in commercial marketing Transforms businesses
Maximises revenue and profit Optimises sales propositions Drives organisational change
Develops business leaders Drives „go to market‟ strategies Identifies, & develops key people
Creates high performing teams Delivers real sales tools Challenges convention
Makes things happen Gets the job done Brings the best out of people
“Good business leaders create a vision, articulate
the vision, passionately own the vision, and
relentlessly drive it to completion”

4. The Firestarter Values
“We are what we repeatedly do. Excellence,
therefore, is not an act but a habit.”

5. The Firestarter Growth Continuum
The Growth Continuum
1
Marketing and
Lead Generation
Regular, rhythmic
input of leads from
various sources
Commercially driven
tactical activities at
4 2 Structured Approach
with sales people
different customer Customer Base Sales Closing and ‘doing the right things
lifecycle stages Fulfilment and New Customer at the right time’
Management Acquisition
3
Project Execution
Systematic and
centrally controlled,
with defined processes

6. Rolling our sleeves up….
Super-Charge your sales performance for positive impact
Sales Engines Project Execution Leadership & Direction Sales Tools Growth & Profit
Lead Generation Go to Market Organisational Optimised Sales Maximise Revenue
Optimised Sales Delivery Change Propositions & Profit
Propositions Detailed Execution Strategic Business Recurring Monthly
Sales Team Planning Direction Analytics Revenue
Deployment and Tactical Activities Tailored Commercial Business
Performance Specialist Service Recruitment Marketing Performance
Sales Training & Deployment Training and Sales Monitoring
Coaching KPI Measurement Mentoring Productivity Sales and Growth
Sales Toolkit Performance Operational Initiatives
Process
Sales Growth Implementation Management Consistency Commercial
Process Go to Market Growth Continuum
Business Rhythm
& Rigour Implementation Delivery Progress &
Achievement
“The only way to predict the future is to create
it”

7. Igniting the fire, getting
going…
Next stage: The Firestarter Exploration Meeting
Possibly the most important 2 hours you will ever spend thinking about your
business
Facilitated definition of “what you are actually trying to do with your business
(& life)”
Definition of headline goals and situational analysis of each one
Crystallisation of the 5 Key Areas that your business needs to focus on
Delivery of a detailed, line by line Execution Plan (examples available)
Taking the first steps in a Partnership that will really make things happen!
JUST TRY IT, YOU WON’T LOOK BACK!
Note: The Firestarter Exploration Meeting is free of charge, is best done when fresh,
without interruptions and should involve want to get somewhere, start
“If you the really key stakeholders in the business.
walking”

8. Thank You
Firestarter Business Solutions Limited
Firestarter People Solutions Limited
Festival House, Jessop Avenue, Cheltenham GL50 3SH
E: info@firestartersolutions.co.uk
W: www.firestartersolutions.co.uk