A brief presentation on the areas of a Google Search Results page

1. SERP’s Breakdown
“Search Engine Results Pages”
LESSON ONE
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND

2. In This Lesson: You Will Be Able To:
 Find SERP’s Using Google to Search Keywords
 Locate and Identify Page Areas for SERP’s:
 Identify Google Ads, Natural Search Results and
Local/Places, if Present
 Identify Places Results on a Local Search

3. “SERP’s: How to Find Them”
 Log In and Open Your Web Browser
 Find www.google.com
 Input Keywords: “Search Engine Optimization”
 Hit Search Button
 The Results are Called “SERPs”

4. Put in “Keyword” – Hit “Search Button”

5. Top of SERP = Google PPC Ads

6. Right Side SERP = Google PPC Ads

7. Middle SERPs = Natural Optimized Results

8. Places SERP’s – Various Near Top

9. SERP’s Areas Exercise
1. Google “Conversion Optimization” Handout
A. Locate, Circle & Identify Top PPC Ads
B. Locate, Circle & Identify Natural Optimized Results
2. Using “Palm Desert Autos” Handout
A. Locate, Circle & Identify Places Listings
B. Locate, Circle & Identify Map
3. Describe the Differences

10. SERP’s Conversion Optimization

11. Palm Desert Autos

12. “Optimization”
“Search Engine “Conversion
Optimization” means: Optimization” means:
 Higher Rankings on  More Effective:
Search Engines  Landing Pages
 Content
 Better Position in SERPs
 Forms
 More Competitive against
Others  More Customers:
 More Visitors  Per Site Visit
 Per Dollar of Advertising
 Lower Costs
 Per Page View
 More Dollar$$$
 More Dollar$$$:

13. SERP’s Breakdown
- THANKS -
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND